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marketing-skills

42 marketing agent skills and plugins for Claude Code, Codex, Gemini CLI, Cursor, OpenClaw, and 6 more coding agents. 7 pods: content, SEO, CRO, channels, growth, intelligence, sales. Foundation context + orchestration router. 27 Python tools (stdlib-only).

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包含的文件(195)

  • SKILL.md3.9 KB
  • .claude-plugin/plugin.json924 B
  • .codex/instructions.md1.4 KB
  • ab-test-setup/references/sample-size-guide.md6.9 KB
  • ab-test-setup/references/test-templates.md6.1 KB
  • ab-test-setup/scripts/sample_size_calculator.py12.3 KB
  • ab-test-setup/SKILL.md9.2 KB
  • ad-creative/references/creative-frameworks.md9.8 KB
  • ad-creative/references/platform-specs.md6.3 KB
  • ad-creative/scripts/ad_copy_validator.py17.8 KB
  • ad-creative/SKILL.md11.0 KB
  • ai-seo/references/ai-search-landscape.md8.4 KB
  • ai-seo/references/content-patterns.md9.4 KB
  • ai-seo/references/monitoring-guide.md8.4 KB
  • ai-seo/SKILL.md15.7 KB
  • analytics-tracking/references/debugging-playbook.md7.9 KB
  • analytics-tracking/references/event-taxonomy-guide.md7.7 KB
  • analytics-tracking/references/gtm-patterns.md8.2 KB
  • analytics-tracking/scripts/tracking_plan_generator.py14.4 KB
  • analytics-tracking/SKILL.md14.2 KB
  • app-store-optimization/assets/aso-audit-template.md4.8 KB
  • app-store-optimization/expected_output.json5.4 KB
  • app-store-optimization/HOW_TO_USE.md10.0 KB
  • app-store-optimization/README.md14.6 KB
  • app-store-optimization/references/aso-best-practices.md12.2 KB
  • app-store-optimization/references/keyword-research-guide.md11.6 KB
  • app-store-optimization/references/platform-requirements.md9.4 KB
  • app-store-optimization/sample_input.json723 B
  • app-store-optimization/scripts/ab_test_planner.py22.3 KB
  • app-store-optimization/scripts/aso_scorer.py18.5 KB
  • app-store-optimization/scripts/competitor_analyzer.py20.8 KB
  • app-store-optimization/scripts/keyword_analyzer.py12.8 KB
  • app-store-optimization/scripts/launch_checklist.py28.3 KB
  • app-store-optimization/scripts/localization_helper.py21.6 KB
  • app-store-optimization/scripts/metadata_optimizer.py20.3 KB
  • app-store-optimization/scripts/review_analyzer.py25.0 KB
  • app-store-optimization/SKILL.md16.5 KB
  • brand-guidelines/references/brand-identity-and-framework.md9.2 KB
  • brand-guidelines/SKILL.md5.2 KB
  • campaign-analytics/assets/ab_test_template.md3.4 KB
  • campaign-analytics/assets/campaign_report_template.md3.9 KB
  • campaign-analytics/assets/channel_comparison_template.md4.9 KB
  • campaign-analytics/assets/expected_output.json3.8 KB
  • campaign-analytics/assets/sample_campaign_data.json4.6 KB
  • campaign-analytics/references/attribution-models-guide.md9.4 KB
  • campaign-analytics/references/campaign-metrics-benchmarks.md8.8 KB
  • campaign-analytics/references/funnel-optimization-framework.md10.7 KB
  • campaign-analytics/scripts/attribution_analyzer.py12.2 KB
  • campaign-analytics/scripts/campaign_roi_calculator.py17.7 KB
  • campaign-analytics/scripts/funnel_analyzer.py10.6 KB
  • campaign-analytics/SKILL.md8.2 KB
  • churn-prevention/references/cancel-flow-playbook.md8.4 KB
  • churn-prevention/references/dunning-guide.md8.4 KB
  • churn-prevention/scripts/churn_impact_calculator.py7.7 KB
  • churn-prevention/SKILL.md10.8 KB
  • CLAUDE.md1.5 KB
  • cold-email/references/deliverability-guide.md9.0 KB
  • cold-email/references/follow-up-playbook.md9.1 KB
  • cold-email/references/frameworks.md9.0 KB
  • cold-email/scripts/email_sequence_analyzer.py19.2 KB
  • cold-email/SKILL.md13.8 KB
  • competitor-alternatives/references/content-architecture.md7.2 KB
  • competitor-alternatives/references/templates.md5.0 KB
  • competitor-alternatives/scripts/comparison_matrix_builder.py14.1 KB
  • competitor-alternatives/SKILL.md10.4 KB
  • content-creator/assets/content_calendar_template.md1.6 KB
  • content-creator/examples/brand_voice_analysis_example.md4.9 KB
  • content-creator/examples/seo_optimization_example.md7.1 KB
  • content-creator/references/analytics_guide.md8.6 KB
  • content-creator/references/brand_guidelines.md6.7 KB
  • content-creator/references/content_frameworks.md10.9 KB
  • content-creator/references/social_media_optimization.md9.8 KB
  • content-creator/SKILL.md2.8 KB
  • content-humanizer/references/ai-tells-checklist.md7.0 KB
  • content-humanizer/references/voice-techniques.md8.7 KB
  • content-humanizer/scripts/humanizer_scorer.py17.1 KB
  • content-humanizer/SKILL.md13.7 KB
  • content-production/references/content-brief-guide.md5.9 KB
  • content-production/references/optimization-checklist.md5.2 KB
  • content-production/scripts/brand_voice_analyzer.py6.9 KB
  • content-production/scripts/content_scorer.py16.4 KB
  • content-production/scripts/seo_optimizer.py15.6 KB
  • content-production/SKILL.md10.2 KB
  • content-production/templates/content-brief-template.md2.6 KB
  • content-strategy/references/content-strategy-reference.md8.5 KB
  • content-strategy/scripts/topic_cluster_mapper.py8.0 KB
  • content-strategy/SKILL.md5.6 KB
  • copy-editing/references/plain-english-alternatives.md8.0 KB
  • copy-editing/scripts/readability_scorer.py10.3 KB
  • copy-editing/SKILL.md15.6 KB
  • copywriting/references/copy-frameworks.md7.3 KB
  • copywriting/references/natural-transitions.md5.1 KB
  • copywriting/scripts/headline_scorer.py9.1 KB
  • copywriting/SKILL.md9.6 KB
  • email-sequence/references/email-sequence-playbook.md4.7 KB
  • email-sequence/scripts/sequence_analyzer.py13.4 KB
  • email-sequence/SKILL.md5.6 KB
  • form-cro/references/form-cro-playbook.md6.0 KB
  • form-cro/scripts/form_field_analyzer.py9.9 KB
  • form-cro/SKILL.md8.0 KB
  • free-tool-strategy/references/launch-playbook.md8.0 KB
  • free-tool-strategy/references/tool-types-guide.md9.1 KB
  • free-tool-strategy/scripts/tool_roi_estimator.py15.4 KB
  • free-tool-strategy/SKILL.md12.0 KB
  • launch-strategy/references/launch-frameworks-and-checklists.md10.6 KB
  • launch-strategy/scripts/launch_readiness_scorer.py12.0 KB
  • launch-strategy/SKILL.md4.2 KB
  • marketing_skills_roadmap.md6.9 KB
  • marketing-context/scripts/context_validator.py8.9 KB
  • marketing-context/SKILL.md6.9 KB
  • marketing-context/templates/marketing-context-template.md3.4 KB
  • marketing-demand-acquisition/references/attribution-guide.md5.5 KB
  • marketing-demand-acquisition/references/campaign-templates.md5.8 KB
  • marketing-demand-acquisition/references/hubspot-workflows.md4.5 KB
  • marketing-demand-acquisition/references/international-playbooks.md5.1 KB
  • marketing-demand-acquisition/scripts/calculate_cac.py3.0 KB
  • marketing-demand-acquisition/SKILL.md9.5 KB
  • MARKETING-EXECUTION-PLAN.md15.5 KB
  • MARKETING-EXPANSION-PLAN.md19.2 KB
  • marketing-ideas/references/ideas-by-category.md14.3 KB
  • marketing-ideas/SKILL.md7.7 KB
  • marketing-ops/scripts/campaign_tracker.py6.9 KB
  • marketing-ops/SKILL.md9.1 KB
  • marketing-psychology/references/mental-models-catalog.md18.5 KB
  • marketing-psychology/SKILL.md6.7 KB
  • marketing-strategy-pmm/references/international-gtm.md10.3 KB
  • marketing-strategy-pmm/references/launch-checklists.md8.8 KB
  • marketing-strategy-pmm/references/messaging-templates.md10.5 KB
  • marketing-strategy-pmm/references/positioning-frameworks.md7.6 KB
  • marketing-strategy-pmm/SKILL.md12.1 KB
  • onboarding-cro/scripts/activation_funnel_analyzer.py7.1 KB
  • onboarding-cro/SKILL.md8.6 KB
  • page-cro/scripts/conversion_audit.py14.5 KB
  • page-cro/SKILL.md9.1 KB
  • paid-ads/references/ad-copy-templates.md4.3 KB
  • paid-ads/references/audience-targeting.md5.6 KB
  • paid-ads/references/platform-setup-checklists.md6.8 KB
  • paid-ads/scripts/roas_calculator.py10.8 KB
  • paid-ads/SKILL.md12.3 KB
  • paywall-upgrade-cro/SKILL.md7.9 KB
  • popup-cro/references/popup-cro-playbook.md6.0 KB
  • popup-cro/SKILL.md7.6 KB
  • pricing-strategy/references/pricing-models.md7.7 KB
  • pricing-strategy/references/pricing-page-playbook.md7.7 KB
  • pricing-strategy/scripts/pricing_modeler.py11.2 KB
  • pricing-strategy/SKILL.md14.1 KB
  • programmatic-seo/scripts/url_pattern_generator.py5.7 KB
  • programmatic-seo/SKILL.md10.0 KB
  • prompt-engineer-toolkit/README.md1.2 KB
  • prompt-engineer-toolkit/references/evaluation-rubric.md328 B
  • prompt-engineer-toolkit/references/prompt-templates.md1.5 KB
  • prompt-engineer-toolkit/references/technique-guide.md675 B
  • prompt-engineer-toolkit/scripts/prompt_tester.py7.6 KB
  • prompt-engineer-toolkit/scripts/prompt_versioner.py7.9 KB
  • prompt-engineer-toolkit/SKILL.md5.0 KB
  • README.md30.4 KB
  • referral-program/references/measurement-framework.md7.8 KB
  • referral-program/references/program-mechanics.md9.1 KB
  • referral-program/scripts/referral_roi_calculator.py16.8 KB
  • referral-program/SKILL.md13.5 KB
  • schema-markup/references/implementation-patterns.md9.5 KB
  • schema-markup/references/schema-types-guide.md10.4 KB
  • schema-markup/scripts/schema_validator.py15.4 KB
  • schema-markup/SKILL.md11.4 KB
  • seo-audit/references/seo-audit-reference.md5.8 KB
  • seo-audit/scripts/seo_checker.py13.1 KB
  • seo-audit/SKILL.md6.0 KB
  • signup-flow-cro/references/signup-cro-playbook.md4.7 KB
  • signup-flow-cro/scripts/funnel_drop_analyzer.py11.4 KB
  • signup-flow-cro/SKILL.md8.9 KB
  • site-architecture/references/internal-linking-playbook.md8.4 KB
  • site-architecture/references/url-design-guide.md8.3 KB
  • site-architecture/scripts/sitemap_analyzer.py14.8 KB
  • site-architecture/SKILL.md13.7 KB
  • social-content/references/platforms.md4.3 KB
  • social-content/references/post-templates.md3.3 KB
  • social-content/references/reverse-engineering.md5.3 KB
  • social-content/SKILL.md11.0 KB
  • social-media-analyzer/assets/expected_output.json1.5 KB
  • social-media-analyzer/assets/sample_input.json867 B
  • social-media-analyzer/HOW_TO_USE.md1.8 KB
  • social-media-analyzer/references/platform-benchmarks.md5.9 KB
  • social-media-analyzer/scripts/analyze_performance.py7.2 KB
  • social-media-analyzer/scripts/calculate_metrics.py5.4 KB
  • social-media-analyzer/SKILL.md8.3 KB
  • social-media-manager/scripts/social_calendar_generator.py14.7 KB
  • social-media-manager/SKILL.md8.9 KB
  • x-twitter-growth/.gitignore14 B
  • x-twitter-growth/references/algorithm-signals.md2.8 KB
  • x-twitter-growth/scripts/competitor_analyzer.py8.1 KB
  • x-twitter-growth/scripts/content_planner.py7.2 KB
  • x-twitter-growth/scripts/growth_tracker.py9.7 KB
  • x-twitter-growth/scripts/profile_auditor.py11.3 KB
  • x-twitter-growth/scripts/tweet_composer.py10.2 KB
  • x-twitter-growth/SKILL.md8.5 KB

SKILL.md(原文)

安装前可以查看交给 AI 代理的指令内容。

Marketing Skills Division

42 production-ready marketing skills organized into 7 specialist pods with a context foundation and orchestration layer.

Quick Start

Claude Code

/read marketing-skill/marketing-ops/SKILL.md

The router will direct you to the right specialist skill.

Codex CLI

codex --full-auto "Read marketing-skill/marketing-ops/SKILL.md, then help me write a blog post about [topic]"

OpenClaw

Skills are auto-discovered from the repository. Ask your agent for marketing help — it routes via marketing-ops.

Architecture

marketing-skill/
├── marketing-context/     ← Foundation: brand voice, audience, goals
├── marketing-ops/         ← Router: dispatches to the right skill
│
├── Content Pod (8)        ← Strategy → Production → Editing → Social
├── SEO Pod (5)            ← Traditional + AI SEO + Schema + Architecture
├── CRO Pod (6)            ← Pages, Forms, Signup, Onboarding, Popups, Paywall
├── Channels Pod (5)       ← Email, Ads, Cold Email, Ad Creative, Social Mgmt
├── Growth Pod (4)         ← A/B Testing, Referrals, Free Tools, Churn
├── Intelligence Pod (4)   ← Competitors, Psychology, Analytics, Campaigns
└── Sales & GTM Pod (2)    ← Pricing, Launch Strategy

First-Time Setup

Run marketing-context to create your marketing-context.md file. Every other skill reads this for brand voice, audience personas, and competitive landscape. Do this once — it makes everything better.

Pod Overview

PodSkillsPython ToolsKey Capabilities
Foundation22Brand context capture, skill routing
Content85Strategy → production → editing → humanization
SEO52Technical SEO, AI SEO (AEO/GEO), schema, architecture
CRO60Page, form, signup, onboarding, popup, paywall optimization
Channels52Email sequences, paid ads, cold email, ad creative
Growth42A/B testing, referral programs, free tools, churn prevention
Intelligence44Competitor analysis, marketing psychology, analytics, campaigns
Sales & GTM21Pricing strategy, launch planning
Standalone49ASO, brand guidelines, PMM strategy, prompt engineering

Python Tools (27 scripts)

All scripts are stdlib-only (zero pip installs), CLI-first with JSON output, and include embedded sample data for demo mode.

# Content scoring
python3 marketing-skill/content-production/scripts/content_scorer.py article.md

# AI writing detection
python3 marketing-skill/content-humanizer/scripts/humanizer_scorer.py draft.md

# Brand voice analysis
python3 marketing-skill/content-production/scripts/brand_voice_analyzer.py copy.txt

# Ad copy validation
python3 marketing-skill/ad-creative/scripts/ad_copy_validator.py ads.json

# Pricing scenario modeling
python3 marketing-skill/pricing-strategy/scripts/pricing_modeler.py

# Tracking plan generation
python3 marketing-skill/analytics-tracking/scripts/tracking_plan_generator.py

Unique Features

  • AI SEO (AEO/GEO/LLMO) — Optimize for AI citation, not just ranking
  • Content Humanizer — Detect and fix AI writing patterns with scoring
  • Context Foundation — One brand context file feeds all 42 skills
  • Orchestration Router — Smart routing by keyword + complexity scoring
  • Zero Dependencies — All Python tools use stdlib only

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