Full Website SEO Audit

Process

1. Fetch homepage: use web_open to open page, then web_seo_audit for baseline
2. Detect business type: analyze homepage signals per seo orchestrator
3. Crawl site: use web_open + web_read_html to navigate key pages, respect robots.txt
4. Delegate to subagents (if available, otherwise run inline sequentially):
   • seo-technical -- robots.txt, sitemaps, canonicals, Core Web Vitals, security headers
   • seo-content -- E-E-A-T, readability, thin content, AI citation readiness
   • seo-schema -- detection, validation, generation recommendations
   • seo-sitemap -- structure analysis, quality gates, missing pages
   • seo-performance -- LCP, INP, CLS measurements
   • seo-visual -- screenshots, mobile testing, above-fold analysis
   • seo-geo -- AI crawler access, llms.txt, citability, brand mention signals
   • seo-local -- GBP signals, NAP consistency, reviews, local schema, industry-specific local factors (spawn when Local Service industry detected: brick-and-mortar, SAB, or hybrid business type)
5. Score -- aggregate into SEO Health Score (0-100)
6. Report -- generate prioritized action plan

Crawl Configuration

Max pages: 500
Respect robots.txt: Yes
Follow redirects: Yes (max 3 hops)
Timeout per page: 30 seconds
Concurrent requests: 5
Delay between requests: 1 second

Output Files

• FULL-AUDIT-REPORT.md: Comprehensive findings
• ACTION-PLAN.md: Prioritized recommendations (Critical > High > Medium > Low)
• screenshots/: Desktop + mobile captures (if Playwright available)

Scoring Weights

Category	Weight
Technical SEO	22%
Content Quality	23%
On-Page SEO	20%
Schema / Structured Data	10%
Performance (CWV)	10%
AI Search Readiness	10%
Images	5%

Report Structure

Executive Summary

• Overall SEO Health Score (0-100)
• Business type detected
• Top 5 critical issues
• Top 5 quick wins

Technical SEO

• Crawlability issues
• Indexability problems
• Security concerns
• Core Web Vitals status

Content Quality

• E-E-A-T assessment
• Thin content pages
• Duplicate content issues
• Readability scores

On-Page SEO

• Title tag issues
• Meta description problems
• Heading structure
• Internal linking gaps

Schema & Structured Data

• Current implementation
• Validation errors
• Missing opportunities

Performance

• LCP, INP, CLS scores
• Resource optimization needs
• Third-party script impact

Images

• Missing alt text
• Oversized images
• Format recommendations

AI Search Readiness

• Citability score
• Structural improvements
• Authority signals

Priority Definitions

• Critical: Blocks indexing or causes penalties (fix immediately)
• High: Significantly impacts rankings (fix within 1 week)
• Medium: Optimization opportunity (fix within 1 month)
• Low: Nice to have (backlog)

DataForSEO Integration (Optional)

If DataForSEO MCP tools are available, spawn the seo-dataforseo agent alongside existing subagents to enrich the audit with live data: real SERP positions, backlink profiles with spam scores, on-page analysis (Lighthouse), business listings, and AI visibility checks (ChatGPT scraper, LLM mentions).

Error Handling

Scenario	Action
URL unreachable (DNS failure, connection refused)	Report the error clearly. Do not guess site content. Suggest the user verify the URL and try again.
robots.txt blocks crawling	Report which paths are blocked. Analyze only accessible pages and note the limitation in the report.
Rate limiting (429 responses)	Back off and reduce concurrent requests. Report partial results with a note on which sections could not be completed.
Timeout on large sites (500+ pages)	Cap the crawl at the timeout limit. Report findings for pages crawled and estimate total site scope.