Write platform-native paid ad copy with multiple angles to test. Use when asked to write ad copy, Google/Facebook/LinkedIn/Instagram ads, PPC headlines, or paid social creative copy. Produces ready-to-ship variants per platform (headlines, primary text, descriptions, CTAs) across distinct angles, sized to each platform's limits, with a note on what each variant tests.
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Paid ads live or die on the hook and the angle, and you never know which wins — so you test several. This skill writes platform-native variants (right format, right character limits) across distinct angles (pain, outcome, social proof, curiosity, objection), so you ship a real test, not one guess.
Ask for these only if they aren't already provided:
For each platform, produce variants in its native fields and limits, e.g.:
Google Search — 3 sets of {Headlines (≤30 chars ×3), Descriptions (≤90 chars ×2)}. Meta / LinkedIn — 4 ads of {Primary text (hook in first line, ~125 chars before "see more"), Headline, Description, CTA button}.
Each variant labelled with its angle and what it tests:
| # | Angle | Hook | What it tests |
|---|---|---|---|
| 1 | Pain | "Still doing X by hand?" | does the problem framing resonate |
| 2 | Outcome | "Ship Y in a day" | does the result pull harder |
| 3 | Social proof | "5,000 teams switched" | does credibility win |
Notes — the message-match line to keep consistent with the landing page, and which variable to hold constant so the test is clean.
Performance-creative practice — angle testing, platform-native formats, message match, hook-first structure.
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Design a 360-degree feedback survey or write a structured 360 feedback report. Use when asked to build a 360 feedback process, write 360 feedback for a colleague, design a feedback survey, or produce a feedback report. Produces either a complete survey instrument with rating scales and open-ended questions, or a structured narrative feedback report with themes, strengths, and development areas.
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Decode a 401k or workplace retirement plan — the real cost of its funds, the match's fine print, vesting math, and the plan features worth using or avoiding. Use when someone asks 'is my 401k any good', 'decode my 401k plan', 'which funds should I look at', or 'what fees am I paying'. Produces a fee decode in dollars-over-time, match and vesting math, a fund-lineup triage by cost, and the questions for HR or the plan administrator.
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Design statistically rigorous A/B tests for product features, UI changes, onboarding flows, and pricing experiments. Use when asked to set up an experiment, design an A/B test, calculate sample size, or interpret test results. Produces a complete test plan with hypothesis, variant definitions, sample size, duration estimate, guardrail metrics, and a results interpretation guide.
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Analyse a finished A/B test and write the readout — the result, whether it's statistically and practically significant, what it means, and the ship/no-ship call. Use when asked to analyse experiment results, write an A/B test readout, interpret test data, or decide whether to ship a variant. Produces a clear verdict with the lift and confidence, segment cuts, the risks (peeking, novelty, sample), and a recommendation. Distinct from planning a test — this reads results.
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Build or tailor an academic CV for faculty, postdoc, research or fellowship applications: publications, grants, teaching, supervision and service in the order the field expects, with consistent citations. Use when asked to write my academic CV, update my CV for a lectureship, tenure-track or postdoc application, format my publications list, or adapt my academic CV for an industry research role. Produces the full academic CV, a field-appropriate section order, a clean publications list in one citation style, and a two-page summary version when asked.
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Generate a WCAG 2.2 accessibility audit checklist and remediation suggestions for any UI or design. Use when asked to audit for accessibility, check WCAG compliance, review a design for a11y issues, or create an accessibility remediation plan. Produces a prioritised checklist with pass/fail assessments and specific fixes.
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