Plan product launches and go-to-market strategy. Use when launching products, entering new markets, or planning marketing campaigns. Covers positioning, channels, messaging, and launch execution.
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Plan and execute successful product launches.
Launch is a campaign, not an event. Build momentum before launch, peak at launch, sustain after launch.
Goal: Define how product fits in market landscape
Positioning Statement:
For [target customer]
Who [customer need/problem]
[Product name] is a [product category]
That [key benefit/differentiation]
Unlike [competitors]
Our product [unique value]
Competitive Analysis:
| Competitor | Strengths | Weaknesses | Our Advantage |
|---|---|---|---|
| Competitor A | Feature X | Price | Better UX |
Validation:
Goal: Create compelling launch messaging
Message Hierarchy:
Content Types:
Validation:
Goal: Identify where to reach target customers
Channel Options:
Owned Channels (free, full control):
Earned Channels (free, limited control):
Paid Channels (cost, full control):
Channel Prioritization:
1. Email list (highest ROI, existing audience)
2. Product Hunt (tech products)
3. Twitter/LinkedIn (organic + paid)
4. Google Ads (intent-based)
5. Press outreach (if newsworthy)
Validation:
Goal: Coordinate launch activities
6-Week Launch Timeline:
Week -6 (Planning):
Week -4 (Pre-launch):
Week -2 (Warm-up):
Week 0 (Launch Day):
Week +1 (Momentum):
Week +2 (Sustain):
Validation:
Goal: Measure launch effectiveness
Launch Metrics:
Success Criteria (Define before launch):
week_1_goals:
signups: 500
trial_starts: 200
product_hunt_ranking: top 5
social_engagement: 1000+ interactions
month_1_goals:
paying_customers: 50
mrr: $5,000
activation_rate: 40%
retention_week_1: 60%
Post-Launch Review:
Validation:
Product Hunt Launch:
Press Launch:
Email Launch:
Community Launch:
❌ Launching without audience → Build email list first ❌ One-day launch, then silence → Sustain momentum ❌ No clear CTA → Make next step obvious ❌ Launching to everyone → Target specific segment first ❌ No success metrics → Define goals before launch ❌ Ignoring feedback → Respond and iterate quickly ❌ Over-promising → Set realistic expectations
Related Skills:
product-strategist - For validating market fit before launchmvp-builder - For building product to launchuser-researcher - For understanding target customersRelated Playbooks:
PLAYBOOKS/launch-on-product-hunt.md - PH launch guide (when created)PLAYBOOKS/press-outreach.md - Press strategy (when created)还没有评价。欢迎分享你的使用感受。
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Comprehensive China A-share stock analysis covering fundamental analysis, technical analysis, policy impact assessment, and market-specific features (T+1 trading, price limits, northbound capital flow). Use when user asks about A股分析, Chinese mainland stocks, Shanghai/Shenzhen listed stocks, or needs analysis considering China market characteristics.
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Screen and filter A-share stocks based on fundamental metrics, technical indicators, capital flow, and custom criteria. Support multiple screening strategies including value investing, growth investing, momentum trading, and dividend hunting. Use when user wants to find stocks meeting specific criteria like "低PE高ROE股票", "北向资金加仓股", "突破年线的股票".
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Generate high-converting ad copy for Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok. Creates multiple variations with A/B testing in mind. Includes headlines, descriptions, CTAs, and platform-specific formats. Use when creating ads, generating ad variations, or A/B testing ad copy.
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Add new skills to an existing workflow and update all related documentation. Use when user wants to add skills from GitHub URLs to a workflow (e.g., "add this skill to the workflow", "为工作流添加技能"). Triggers on adding skills to workflows, updating workflow documentation after skill additions.
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Agile product management, Scrum practices, and team collaboration for iterative product development.
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Plan and execute effective sprints using Agile methodologies. Define sprint goals, estimate user stories, manage sprint backlog, and facilitate daily standups to maximize team productivity and deliver value incrementally.
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