SERP Analysis

When to Use

• Analyzing search results for a keyword
• Classifying search intent
• Identifying SERP feature opportunities
• Competitive intelligence gathering

Intent Classification

Intent Types

Intent	SERP Signals	User Goal	Content Format
Informational	Wikipedia, knowledge panels, "what is" queries	Learn something	Guide, tutorial, explainer
Commercial	Reviews, comparisons, "best X" queries	Compare options	Comparison, listicle, review
Transactional	Product pages, shopping results, "buy X"	Purchase something	Product page, pricing
Navigational	Brand homepage, login pages	Find specific site	Homepage, login page

Classification Process

1. Search the keyword using WebSearch
2. Analyze result types:
   • All informational = Informational intent
   • Mix of reviews/comparisons = Commercial intent
   • Product pages dominant = Transactional intent
   • Single brand dominant = Navigational intent
3. Check for mixed intent (common for broad keywords)
4. Note confidence level (% of results supporting classification)

SERP Features

Feature Identification

Feature	How to Identify	Optimization Strategy
Featured Snippet	Box at top with answer	Direct answer in first 100 words
People Also Ask	Expandable question boxes	FAQ section, answer common questions
Image Pack	Row of images	High-quality images with alt text
Video Results	YouTube thumbnails	Create video content
Local Pack	Map with business listings	GMB optimization, location pages
Knowledge Panel	Right sidebar info box	Schema markup, Wikipedia presence
Sitelinks	Sub-links under main result	Clear site structure, internal linking

Featured Snippet Types

Type	Format	How to Optimize
Paragraph	Text block	40-60 word direct answer
List	Numbered/bulleted list	Use ordered/unordered lists
Table	Data table	Use HTML tables
Video	YouTube embed	Create relevant video content

Competitive Analysis

Competitor Data to Collect

For each top 10 result, note:

1. Domain authority (relative, not exact)
2. Content format (guide, listicle, comparison, etc.)
3. Word count (approximate)
4. Heading structure (H2 topics covered)
5. Unique angle (what makes them different)
6. Content gaps (what they miss)

Competitor Matrix Template

Rank	Domain	Format	Words	Unique Angle	Gap
1	{domain}	{format}	{count}	{angle}	{gap}
2	{domain}	{format}	{count}	{angle}	{gap}
...

Output Format

## SERP Analysis: {keyword}

### Search Intent
- **Primary Intent**: {Informational | Commercial | Transactional | Navigational}
- **Confidence**: {percentage}%
- **Secondary Intent**: {if mixed}

### SERP Features Present
- [ ] Featured Snippet ({type})
- [ ] People Also Ask
- [ ] Image Pack
- [ ] Video Results
- [ ] Local Pack
- [ ] Knowledge Panel
- [ ] Sitelinks

### Competitor Analysis
| Rank | Domain | Format | Words | Unique Angle |
|------|--------|--------|-------|--------------|
| 1 | {domain} | {format} | {count} | {angle} |
...

### Content Gaps Identified
1. {gap} - {which competitors miss this}
2. {gap} - {which competitors miss this}

### Recommendations
1. **Content Format**: {recommended format based on SERP}
2. **Word Count**: {recommended based on competitors + 20%}
3. **Featured Snippet**: {opportunity and how to capture}
4. **Differentiator**: {unique angle to stand out}