跳到正文
cccskills
免费在 GitHub 公开

seo-vs-ads

Compare Google Ads search terms with Search Console rankings to find overlapping spend and gaps in organic coverage. Separate potentially avoidable costs from defensible bidding, estimate savings, and identify content opportunities supported by ad conversions.

中文简介正在准备中。当前显示英语简介。

原文查看原文说明

Find money leaking between search ads and SEO — queries you pay for while already ranking organically, and paid queries with no organic coverage. Use when asked "am I paying for clicks I'd get free", "brand bidding waste", "SEO vs ads overlap", or "cut wasted ad spend with SEO".

Ryze-AI-Adgent/open-seo-mcp-skills

实测评分 未实测

查看安装方法

适用场景

  • Reviewing ad spend on terms with strong organic rankings
  • Assessing brand bidding alongside competitor activity
  • Planning SEO content from converting paid search terms
  • Estimating savings from reducing overlapping ad spend

包含的文件（1）

  • SKILL.md2.3 KB

SKILL.md（原文）

安装前可以查看交给 AI 代理的指令内容。

SEO vs Ads

Requires

The free Ryze MCP connector (https://connector.get-ryze.ai/mcp). Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

The report subscription tools can't do: it needs your ads account AND your Search Console together. Both are on the Ryze MCP.

Workflow

  1. Paid search terms. google_ads__runRawGaql on the default account — search terms report, last 90 days: term, impressions, clicks, cost, conversions. (GAQL shape via native__get_provider_docs, provider google_ads, if needed.)
  2. Organic positions. google_search_console__runRawSearchAnalytics, dimension ["query"], same window.
  3. Join on query and bucket:
    • Double-paying — organic position ≤ 3 AND paid spend on the same term. Especially brand terms with no competing advertisers (check top-of-page rate / competition). Sum the spend: that's the number for the headline.
    • Defensible — organic ≤ 3 but competitors bid on the term (paid presence may be justified; say so honestly)
    • Paid-only winners — terms converting in ads with no organic ranking → the SEO content roadmap, pre-validated by money
    • Organic-only converters — strong organic queries with no ad coverage → scale candidates if ads team wants volume
  4. Estimate savings. For the double-paying bucket: spend × the organic click-capture you'd retain (be conservative, ~50–70% for position 1 brand terms; label it an estimate).

Output

Headline first: "$X/quarter going to clicks you already rank #1 for." Then the four buckets as tables (term, cost, conversions, organic position), the savings estimate with its assumptions stated, and a short action list: exact negatives to add, exact pages to build.

Fallback

If only one of the two accounts is connected, run what's possible, and name the missing connection instead of guessing at the other half.

评价

还没有评价。欢迎分享你的使用感受。

评论

无需登录即可发表。欢迎分享使用感受、提问，或说明在哪些环境下无法运行。

还没有评论。来写第一条吧。

提交后会立即公开。请勿填写邮箱、电话等个人信息。URL 最多 2 个。

0 / 1000 字

此表单受 reCAPTCHA 保护，适用 Google 的隐私权政策和服务条款。

同一仓库的技能

ai-visibility

免费

Analyze actual GA4 visits from AI services such as ChatGPT and Perplexity. Compare traffic trends, landing pages, and conversions, then identify page patterns and specific content changes that may improve visibility in AI search.

中文简介正在准备中。当前显示英语简介。

  • Measuring website visits from AI services
  • Comparing AI traffic trends and conversions
  • Finding common patterns in pages receiving AI traffic
Ryze-AI-Adgent/open-seo-mcp-skills70432026年10月23日 更新

backlink-check

免费

Examine a site's incoming links, linking domains, authority measures, and link text. Compare with a competitor to find potential outreach targets, and check which links bring visitors to your own site.

中文简介正在准备中。当前显示英语简介。

  • Review incoming links and linking domains
  • Find sites linking to a competitor but not to you
  • Check suspicious link text and sudden link growth
Ryze-AI-Adgent/open-seo-mcp-skills70432026年10月23日 更新

competitor-gap

免费

Compare a competitor's estimated search rankings with your Search Console data. Find missing keywords and terms where you trail, then get page suggestions and a prioritized action list based on search volume and product relevance.

中文简介正在准备中。当前显示英语简介。

  • Find content topics covered by competitors
  • Identify existing pages that need improvement
  • Prioritize keywords by volume and product relevance
Ryze-AI-Adgent/open-seo-mcp-skills70432026年10月23日 更新

content-brief

免费

Create an article brief using live search results and your site's search data. It brings together keywords, headings, reader questions, and internal links so a writer knows what to cover and how to distinguish the article.

中文简介正在准备中。当前显示英语简介。

  • Planning an article around a target keyword
  • Finding topics competing articles leave uncovered
  • Choosing internal links from existing pages
Ryze-AI-Adgent/open-seo-mcp-skills70432026年10月23日 更新

keyword-research

免费

Turn a topic or URL into a keyword plan using Google search volumes, advertising cost per click, and existing rankings. Group related terms into page topics and prioritize where to create or improve content.

中文简介正在准备中。当前显示英语简介。

  • Find keyword ideas from a topic or URL
  • Plan related articles around a central topic
  • Choose between new pages and existing page improvements
Ryze-AI-Adgent/open-seo-mcp-skills70432026年10月23日 更新

rank-tracking

免费

Compare search rankings across two periods using actual Search Console data. Get tables of rising, falling, new, and disappearing queries, with click changes that help identify the movements that matter most.

中文简介正在准备中。当前显示英语简介。

  • Review weekly or monthly ranking changes
  • Find queries with ranking drops and lost clicks
  • Compare performance before and after a Google update
Ryze-AI-Adgent/open-seo-mcp-skills70432026年10月23日 更新

查看 Ryze-AI-Adgent 的全部技能

报告此技能的问题