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launch-communications-plan

Plan a launch's messages, channels, owners, timing, and approvals on one page.

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  • SKILL.md1.4 KB

SKILL.md(原文)

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Launch communications plan

Use this for a product, funding, partnership, or company announcement.

Audiences and messages

List each audience: customers, prospects, press, partners, staff, and investors. For each, give the one message that matters to them, the channel that reaches them, and the fact behind it. Staff and key customers hear first.

Timeline and owners

Build a table with one row per action:

  • date and time, with time zone;
  • action and channel;
  • owner and approver;
  • status: drafted, approved, scheduled, or blocked.

Cover briefings under embargo, the release, the blog post, email, social posts, sales and support notes, and the first-week follow-ups. Put the embargo lift time in one place and use it everywhere.

Risks and approvals

List what could go wrong: a leak, a delay, a hard question, a site outage, or a missing approval. For each, give the holding line and who decides. Mark every asset still waiting on sign-off.

Never set a date, quote, or figure the owner has not confirmed. Do not schedule, publish, or send anything in the plan; each owner approves and releases their own part.

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中文简介正在准备中。当前显示原文说明。

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中文简介正在准备中。当前显示原文说明。

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中文简介正在准备中。当前显示原文说明。

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中文简介正在准备中。当前显示原文说明。

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