Improve how search engines discover and understand a website by reviewing titles, descriptions, links, and sitemaps. Add structured data, machine-readable descriptions of page content, and use checklists to identify technical and on-page SEO issues.
中文简介正在准备中。当前显示英语简介。
Optimize for search engine visibility and ranking. Use when asked to "improve SEO", "optimize for search", "fix meta tags", "add structured data", "sitemap optimization", or "search engine optimization". Do NOT use for accessibility (use web-accessibility), performance (use core-web-vitals), or comprehensive site audits covering multiple areas (use web-quality-audit).
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查看安装方法安装前可以查看交给 AI 代理的指令内容。
Search engine optimization based on Lighthouse SEO audits and Google Search guidelines. Focus on technical SEO, on-page optimization, and structured data.
Search ranking factors (approximate influence):
| Factor | Influence | This Skill |
|---|---|---|
| Content quality & relevance | ~40% | Partial (structure) |
| Backlinks & authority | ~25% | ✗ |
| Technical SEO | ~15% | ✓ |
| Page experience (Core Web Vitals) | ~10% | See Core Web Vitals |
| On-page SEO | ~10% | ✓ |
robots.txt:
# /robots.txt
User-agent: *
Allow: /
# Block admin/private areas
Disallow: /admin/
Disallow: /api/
Disallow: /private/
# Don't block resources needed for rendering
# ❌ Disallow: /static/
Sitemap: https://example.com/sitemap.xml
Meta robots:
<!-- Default: indexable, followable -->
<meta name="robots" content="index, follow" />
<!-- Noindex specific pages -->
<meta name="robots" content="noindex, nofollow" />
<!-- Indexable but don't follow links -->
<meta name="robots" content="index, nofollow" />
<!-- Control snippets -->
<meta name="robots" content="max-snippet:150, max-image-preview:large" />
Canonical URLs:
<!-- Prevent duplicate content issues -->
<link rel="canonical" href="https://example.com/page" />
<!-- Self-referencing canonical (recommended) -->
<link rel="canonical" href="https://example.com/current-page" />
<!-- For paginated content -->
<link rel="canonical" href="https://example.com/products" />
<!-- Or use rel="prev" / rel="next" for explicit pagination -->
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>https://example.com/</loc>
<lastmod>2024-01-15</lastmod>
<changefreq>daily</changefreq>
<priority>1.0</priority>
</url>
<url>
<loc>https://example.com/products</loc>
<lastmod>2024-01-14</lastmod>
<changefreq>weekly</changefreq>
<priority>0.8</priority>
</url>
</urlset>
Sitemap best practices:
lastmod when content changes✅ Good URLs:
https://example.com/products/blue-widget
https://example.com/blog/how-to-use-widgets
❌ Poor URLs:
https://example.com/p?id=12345
https://example.com/products/item/category/subcategory/blue-widget-2024-sale-discount
URL guidelines:
<!-- Ensure all resources use HTTPS -->
<img src="https://example.com/image.jpg" />
<!-- Not: -->
<img src="http://example.com/image.jpg" />
Security headers for SEO trust signals:
Strict-Transport-Security: max-age=31536000; includeSubDomains
X-Content-Type-Options: nosniff
X-Frame-Options: DENY
<!-- ❌ Missing or generic -->
<title>Page</title>
<title>Home</title>
<!-- ✅ Descriptive with primary keyword -->
<title>Blue Widgets for Sale | Premium Quality | Example Store</title>
Title tag guidelines:
<!-- ❌ Missing or duplicate -->
<meta name="description" content="" />
<!-- ✅ Compelling and unique -->
<meta
name="description"
content="Shop premium blue widgets with free shipping. 30-day returns. Rated 4.9/5 by 10,000+ customers. Order today and save 20%."
/>
Meta description guidelines:
<!-- ❌ Poor structure -->
<h2>Welcome to Our Store</h2>
<h4>Products</h4>
<h1>Contact Us</h1>
<!-- ✅ Proper hierarchy -->
<h1>Blue Widgets - Premium Quality</h1>
<h2>Product Features</h2>
<h3>Durability</h3>
<h3>Design</h3>
<h2>Customer Reviews</h2>
<h2>Pricing</h2>
Heading guidelines:
<h1> per page (the main topic)<!-- ❌ Poor image SEO -->
<img src="IMG_12345.jpg" />
<!-- ✅ Optimized image -->
<img
src="blue-widget-product-photo.webp"
alt="Blue widget with chrome finish, side view showing control panel"
width="800"
height="600"
loading="lazy"
/>
Image guidelines:
<!-- ❌ Non-descriptive -->
<a href="/products">Click here</a>
<a href="/widgets">Read more</a>
<!-- ✅ Descriptive anchor text -->
<a href="/products/blue-widgets">Browse our blue widget collection</a>
<a href="/guides/widget-maintenance">Learn how to maintain your widgets</a>
Linking guidelines:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Example Company",
"url": "https://example.com",
"logo": "https://example.com/logo.png",
"sameAs": ["https://twitter.com/example", "https://linkedin.com/company/example"],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-555-123-4567",
"contactType": "customer service"
}
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "How to Choose the Right Widget",
"description": "Complete guide to selecting widgets for your needs.",
"image": "https://example.com/article-image.jpg",
"author": {
"@type": "Person",
"name": "Jane Smith",
"url": "https://example.com/authors/jane-smith"
},
"publisher": {
"@type": "Organization",
"name": "Example Blog",
"logo": {
"@type": "ImageObject",
"url": "https://example.com/logo.png"
}
},
"datePublished": "2024-01-15",
"dateModified": "2024-01-20"
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Blue Widget Pro",
"image": "https://example.com/blue-widget.jpg",
"description": "Premium blue widget with advanced features.",
"brand": {
"@type": "Brand",
"name": "WidgetCo"
},
"offers": {
"@type": "Offer",
"price": "49.99",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://example.com/products/blue-widget"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "1250"
}
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What colors are available?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our widgets come in blue, red, and green."
}
},
{
"@type": "Question",
"name": "What is the warranty?",
"acceptedAnswer": {
"@type": "Answer",
"text": "All widgets include a 2-year warranty."
}
}
]
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://example.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products",
"item": "https://example.com/products"
},
{
"@type": "ListItem",
"position": 3,
"name": "Blue Widgets",
"item": "https://example.com/products/blue-widgets"
}
]
}
</script>
Test structured data at:
<!-- ❌ Not mobile-friendly -->
<meta name="viewport" content="width=1024" />
<!-- ✅ Responsive viewport -->
<meta name="viewport" content="width=device-width, initial-scale=1" />
/* ❌ Too small for mobile */
.small-link {
padding: 4px;
font-size: 12px;
}
/* ✅ Adequate tap target */
.mobile-friendly-link {
padding: 12px;
font-size: 16px;
min-height: 48px;
min-width: 48px;
}
/* ❌ Too small on mobile */
body {
font-size: 10px;
}
/* ✅ Readable without zooming */
body {
font-size: 16px;
line-height: 1.5;
}
<!-- For multi-language sites -->
<link rel="alternate" hreflang="en" href="https://example.com/page" />
<link rel="alternate" hreflang="es" href="https://example.com/es/page" />
<link rel="alternate" hreflang="fr" href="https://example.com/fr/page" />
<link rel="alternate" hreflang="x-default" href="https://example.com/page" />
<html lang="en">
<!-- or -->
<html lang="es-MX"></html>
</html>
noindex on important pages<h1> per page| Tool | Use |
|---|---|
| Google Search Console | Monitor indexing, fix issues |
| Google PageSpeed Insights | Performance + Core Web Vitals |
| Rich Results Test | Validate structured data |
| Lighthouse | Full SEO audit |
| Screaming Frog | Crawl analysis |
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Audit and improve website accessibility using WCAG 2.1, guidelines for making web content usable by people with disabilities. Check image descriptions, contrast, forms, keyboard controls, and screen reader support with automated and manual testing.
中文简介正在准备中。当前显示英语简介。
Plan personalized sales emails to prospects you have not contacted before. This skill covers prospect selection, contact research, email drafts, follow-up sequences, inbox delivery, and reply handling, with guidance on tools and campaign improvements.
中文简介正在准备中。当前显示英语简介。
Plan pricing for AI products by comparing charges based on usage, tasks, or results. Use customer value and computing costs to shape pricing tiers, usage limits, hybrid plans, and margin improvement strategies.
中文简介正在准备中。当前显示英语简介。
Plan AI sales development systems that qualify prospects, organize outreach, classify replies, and hand opportunities to people. Use customer criteria, budget, CRM setup, and sales goals to shape platform choices and a four-week rollout plan.
中文简介正在准备中。当前显示英语简介。
Plan AI-assisted SEO, from keyword research and competitor comparison pages to content production using data and templates. It also guides content changes for AI search citations, tool selection, quality checks, and ongoing performance tracking.
中文简介正在准备中。当前显示英语简介。
Plan UGC campaigns, ads built around user-style content, from creator recruitment and production briefs to AI video variations. Organize organic testing, paid promotion, and creative refreshes for TikTok, Meta, and YouTube Shorts.
中文简介正在准备中。当前显示英语简介。