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content-dates

Audit publication and update dates on articles and blog posts. Add visible dates and structured metadata, information search engines can read, and check that modification dates reflect meaningful content changes rather than routine deployments.

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Use when auditing article or blog pages for date markup, generating Article JSON-LD with datePublished/dateModified, or checking whether a CMS template surfaces dates correctly.

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适用场景

  • Auditing date displays on blog posts
  • Adding publication and update dates to Article JSON-LD
  • Checking date handling in CMS templates
  • Preventing deployments from changing article update dates

包含的文件(2)

  • SKILL.md2.7 KB
  • references/rule.md4.1 KB

SKILL.md(原文)

安装前可以查看交给 AI 代理的指令内容。

Show published and updated dates

Google uses publication and modification dates to assess content freshness, which influences rankings for time-sensitive queries. Visible dates also build user trust by signalling that content is current and maintained.

Quick Reference

  • Include a visible published date and a dateModified in JSON-LD for every article or blog post
  • Use ISO 8601 format (2024-03-15T10:00:00Z) in structured data; human-readable in the visible UI
  • Update dateModified only when content meaningfully changes — not on trivial edits

Check

On each article or blog page, check: (1) Is there a visible published date in the page body or byline? (2) Does the JSON-LD Article or BlogPosting block include datePublished and dateModified properties in ISO 8601 format? (3) Does the <head> include <meta property="article:published_time"> and <meta property="article:modified_time"> Open Graph tags?

Fix

  1. Add a visible publication date in the page byline: <time datetime="2024-03-15">March 15, 2024</time>.
  2. Add datePublished and dateModified to the Article JSON-LD block:
    {
      "@type": "Article",
      "datePublished": "2024-03-15T10:00:00Z",
      "dateModified": "2024-11-20T14:30:00Z"
    }
    
  3. Add Open Graph article time tags to <head>:
    <meta property="article:published_time" content="2024-03-15T10:00:00Z">
    <meta property="article:modified_time" content="2024-11-20T14:30:00Z">
    
  4. Ensure your CMS or build system updates dateModified automatically on content saves.

Explain

Google's freshness algorithm rewards recently published or updated content for time-sensitive queries. Structured date markup lets Google confidently surface the correct date in search snippets; without it, Google must guess from page text or HTTP headers, often producing wrong or missing dates.

Code Review

Verify that Article or BlogPosting JSON-LD includes both datePublished and dateModified in ISO 8601 format. Check that <time datetime='...'> elements in the body use machine-readable dates. Confirm dateModified updates when content changes, not just on every deploy.


For full implementation details, code examples, and framework-specific guidance, see references/rule.md.

Rule page: https://frontendchecklist.io/rules/seo/content-dates

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