SEO, ads, social media, landing pages, and copywriting (2.9K skills)
Plan and evaluate free calculators, generators, or assessment tools for marketing. Compare ideas by audience needs, search demand, and development effort, then outline essential features, email signup options, promotion, and success metrics.
Use a concise SEO reference to review content credibility, page performance, site structure, and page elements. It explains key checks, structured data types, measurement tools, and editorial practices for AI-assisted content.
Plan and improve paid advertising on Google Ads, Meta, LinkedIn, and other platforms. Develop ad copy, audience targeting, and budget plans, then use acquisition costs and advertising returns to guide campaign improvements.
Apply psychology and behavioral science to marketing decisions. The skill selects relevant thinking models, explains customer behavior, and suggests ethical changes to pricing, messaging, purchase journeys, and campaign priorities.
Create or fix structured data, code that describes page content to search engines. The skill selects suitable schema.org types, prepares JSON-LD markup, and provides placement instructions and validation checks for products, articles, FAQs, and other pages.
Plan website improvements for organic search traffic through keyword research, content structure, page metadata, and technical checks. Get guidance on internal links, structured data that describes page content, loading speed, and ongoing performance monitoring.
Plan customer acquisition through paid ads, SEO, and partnerships for growing B2B SaaS startups. Includes campaign templates, customer acquisition cost calculations, and HubSpot tracking guidance to connect marketing activity with sales opportunities.
Review contact, lead capture, quote, survey, and checkout forms to identify obstacles to completion. Get prioritized recommendations for fields, layout, wording, mobile usability, and error messages, plus ideas for comparing alternative designs through tests.
Find marketing approaches for a SaaS or software product from a categorized collection of 140 ideas. The skill selects relevant options based on audience, business stage, budget, and team resources, then helps explain how to begin.
Plan, implement, and audit website or app analytics with GA4 and Google Tag Manager. Define meaningful events, standardize campaign tags, and validate data collection so marketing and product decisions use consistent measurements.
Improve mobile app listings on Apple App Store and Google Play Store through keyword research, clearer descriptions, visual asset guidance, and review analysis. Create competitor reports, A/B test plans, and launch checklists to guide store page improvements.
Analyze Google Analytics traffic, visitor engagement, and conversions, such as purchases or goal completions. Compare periods, identify strong and weak pages or traffic sources, and receive prioritized recommendations with implementation guidance.
Plan A/B tests that compare page or product changes, with clear hypotheses, sample sizes, success metrics, and traffic allocation. Get a structured test plan and guidance for interpreting results and deciding what to try next.
Maintain an ongoing social content calendar, learn the owner's writing style, and prepare Canva graphics and captions. Adapt approved content across channels and stage posts for review, with manual posting plans available when connectors are absent.
Apply existing brand guidelines to emails, proposals, presentations, and social posts. The skill keeps terminology and brand personality consistent, adjusts tone for the audience and context, and explains the choices behind the resulting content.
Audit a public website for search visibility and AI readability, then prepare prioritized fixes, configuration files, and revised copy. For connected stores, review product listings and apply approved batches of updates to titles, descriptions, and SEO fields.
Turn brand documents, sales call transcripts, discovery reports, and direct input into writing guidelines. Define a consistent brand personality, adapt tone by context, and attach source evidence, confidence ratings, and recommendations for unresolved questions.
Bring together public reviews, complaints, and customer activity to identify recurring issues and customers who may leave. Produce evidence-backed themes, review reply drafts in the owner's voice, and personalized messages to win back inactive customers.
Combine growth results, customer feedback, and dated competitor changes into a single weekly marketing brief. Connect the findings, highlight the week’s main issue, and prioritize up to three actions with supporting numbers and estimated value.
Find brand materials across connected workplace platforms, rank useful sources, and compile a structured discovery report. Surface brand elements, conflicting guidance, and unanswered questions to support a later review or brand voice guideline document.
Turn an approved campaign brief into a posting calendar, Canva social designs, captions, and plain-text emails. With owner approval at each stage, schedule social posts in HubSpot and hand over email drafts for sending through the owner's chosen tool.
Use sales history and seasonal patterns to decide what to promote over the next 30 days. Get prioritized product recommendations, content angles, and offer ideas based on best sellers, slow movers, and recent trends.
Analyze paid advertising reports from CSV files or connected accounts, explain performance, and recommend changes with monthly dollar amounts. Draft ad copy and visual briefs, then execute connected-account changes only after explicit approval for each one.
Turn marketing results into a report with key metrics, comparisons over time, wins, and areas to improve. Prioritize recommendations by expected impact and effort, then outline the next period’s actions for teams or leadership.