SEO, ads, social media, landing pages, and copywriting (2.9K skills)
Turn marketing results into a report with key metrics, comparisons over time, wins, and areas to improve. Prioritize recommendations by expected impact and effort, then outline the next period’s actions for teams or leadership.
Review a website’s search visibility through keyword research, page checks, technical issues, and competitor comparisons. Identify missing content and receive a prioritized action plan with effort estimates, covering quick fixes and longer-term work.
Research competitors' messaging, product positioning, and content strategy, then build a comparison brief showing strengths, gaps, opportunities, and threats. Use the findings to shape marketing messages, choose content topics, or prepare sales comparison guides.
Draft marketing content for blogs, social platforms, newsletters, landing pages, press releases, and case studies. Adapt the format and tone to the audience and brand, with headline or subject options and search visibility recommendations for web content.
Plan and draft email sequences for onboarding, lead nurturing, launches, or customer return campaigns. Get complete email copy, send timing, behavior-based branches, exit rules, a flow diagram, and A/B testing suggestions with performance targets.
Draft marketing content for blogs, social media, newsletters, landing pages, press releases, and case studies. Use channel-specific structures to shape headlines, search-friendly copy, and calls to action that tell readers what to do next.
Turn a marketing goal into a campaign brief covering audience, messages, channels, required content, and success measures. Build a weekly content calendar with dependencies, plus budget allocation when provided, risks, and immediate next steps.
Helps plan and improve an X/Twitter presence through profile reviews, competitor research, tweet and thread drafting, reply strategies, and posting calendars. Includes scripts for content planning and tracking follower growth and engagement trends.
Analyze social media post data to calculate engagement, click rates, and estimated returns on advertising spend. Compare results with supplied platform benchmarks, identify strong and weak posts, and generate recommendations for improving campaign performance.
Design customer referral and affiliate programs with clear rewards, sharing steps, and measurement plans. Use customer value and acquisition costs to compare incentives, diagnose weak points in existing programs, and prepare partner recruitment materials and launch checklists.
Audit, create, and fix structured data, the labels that help search systems understand web pages. Get JSON-LD code for articles, products, and other page types, plus validation findings and guidance on where to place it.
Audit a website’s technical setup, page elements, and content for search visibility issues. Produce page and site health scores, evidence-backed findings, and a prioritized action plan covering urgent fixes, practical improvements, and longer-term work.
Turn a product description into a landing page with headlines, feature sections, pricing, FAQs, and calls to action. Receive Next.js/React components styled with Tailwind CSS, plus search metadata, structured data, and alternative copy.
Plan popups that encourage email signups, purchases, or inquiries. Define when they appear, who sees them, how often they repeat, and what they say, with mobile adjustments, overlap rules, and ideas for comparing alternatives.
Define a product’s target customers and distinctive value, then turn that positioning into market-entry plans, competitor comparison guides, launch plans, and sales materials. Includes workflows for customer validation and adapting messaging for international markets.
Plan social media operations with platform selection, content themes, posting schedules, and community response guidelines. Build a four-week calendar, review an existing presence, or organize team workflows around clear business goals.
Support local search work for businesses that visit customers, such as repair and cleaning services. Audit Google Business Profile, draft neighborhood pages, compare business contact details across directories, and prepare structured business data and review replies.
Apply behavioral science to marketing pages, pricing, ads, and customer journeys. Use a catalog of over 70 mental models to diagnose barriers to action and develop concrete recommendations suited to the audience and goal.
Create posts tailored to each social platform, build weekly or monthly content calendars, and turn existing articles or videos into new post ideas. The skill also guides opening lines, audience interaction, and improvements based on past performance.
Find marketing tactics for a SaaS or software product from a library of 139 ideas. Get a shortlist matched to your stage, budget, and goals, with reasons, starting steps, and required resources.
Plan large sets of search-focused pages using templates and data, such as location, comparison, and integration pages. Define unique content, URL patterns, internal links, launch checks, and monitoring metrics for a structured publishing plan.
Find the right specialist skill for a marketing question, coordinate content, SEO, advertising, and analytics tasks, or review gaps across current activities. Get recommended next steps or a campaign plan with a sequence and timeline.
Plan customer acquisition across paid ads, SEO, and partnerships. Structure channel budgets, calculate customer acquisition cost, define lead handoffs to sales, and set up campaign tracking to understand which activities contribute to new business.
Test marketing prompts against shared cases, score required content, prohibited phrases, and output format, and compare alternatives. Keep version history and diffs, use reusable templates, and check that prompt or model updates preserve output quality.