SEO, ads, social media, landing pages, and copywriting (2.9K skills)
Design customer referral and affiliate programs with clear rewards, sharing steps, and measurement plans. Use customer value and acquisition costs to compare incentives, diagnose weak points in existing programs, and prepare partner recruitment materials and launch checklists.
Audit a website’s technical setup, page elements, and content for search visibility issues. Produce page and site health scores, evidence-backed findings, and a prioritized action plan covering urgent fixes, practical improvements, and longer-term work.
Plan large sets of search-focused pages using templates and data, such as location, comparison, and integration pages. Define unique content, URL patterns, internal links, launch checks, and monitoring metrics for a structured publishing plan.
Plan paid advertising across Google Ads, Meta, LinkedIn, and other platforms. Build campaign structures, ad copy, audience plans, and budgets, then use performance metrics and account checks to identify practical improvements.
Improve the experience after signup by identifying where new users drop off and helping them reach their first useful result. Develop setup flows, checklists, guidance, email triggers, and prioritized experiments based on activation metrics.
Define a product’s target customers and distinctive value, then turn that positioning into market-entry plans, competitor comparison guides, launch plans, and sales materials. Includes workflows for customer validation and adapting messaging for international markets.
Plan and improve webinars from promotion through follow-up. Build event plans, reminder emails, and segmented outreach, then use funnel metrics—the steps from registration to purchase—to identify weak stages and prioritize fixes.
Plan social media operations with platform selection, content themes, posting schedules, and community response guidelines. Build a four-week calendar, review an existing presence, or organize team workflows around clear business goals.
Analyze social media post data to calculate engagement, click rates, and estimated returns on advertising spend. Compare results with supplied platform benchmarks, identify strong and weak posts, and generate recommendations for improving campaign performance.
Write and improve B2B outreach emails to new prospects, with relevant opening lines, subject options, and one clear request. Build follow-up sequences with sending intervals, or use performance data and a scoring script to identify revisions.
Design SaaS cancellation flows, match retention offers to exit reasons, and prepare payment retry schedules and recovery emails. Get flow copy, survey options, email templates, and metrics for reviewing cancellations and failed payments.
Plan a product or feature launch from preparation through launch day and 30 days of follow-up. Create channel plans, assigned tasks, checklists, and Product Hunt briefs, with a readiness score to identify preparation gaps.
Reviews contact, lead capture, and checkout forms to identify obstacles to completion. Produces justified field recommendations, clearer button and error text, mobile layout guidance, and hypotheses for testing alternative designs while preserving useful submission data.
Create paid ad headlines and body copy tailored to each platform's character limits. Use existing performance data to develop variations, explore new messaging angles, and check copy for length, quality, and potential rejection risks.
Improve existing marketing copy through seven focused editing passes. Preserve the core message and author’s voice while checking clarity, benefits, evidence, specificity, emotional impact, and barriers to action, with concrete edits and reasons.
Design email sequences for welcoming subscribers, nurturing leads, following up after purchases, or re-engaging inactive readers. Produce complete drafts with subject lines, send timing, audience conditions, and a measurement plan, then check sequence quality.
Plan what content to create using business goals, customer questions, and competitor gaps. Organize related topics, prioritize ideas for search or sharing, and turn them into content calendars or briefs with clear audiences and purposes.
Routes content requests to specialist skills for writing, search visibility improvements, brand voice analysis, or planning. This deprecated skill identifies the intended task and points to the appropriate successor instead of producing content itself.
Plan A/B tests that compare page variations, from headlines to pricing layouts. Define a hypothesis, choose success metrics, calculate sample size and duration, and prepare launch checks and results reports to support decisions.
Create competitor comparison and alternative product pages for search visibility and sales conversations. Organize verified research into page copy, comparison tables, audience recommendations, and migration guidance that help readers evaluate their options.
Plan, set up, audit, and debug analytics tracking with GA4 and Google Tag Manager. Define events and their parameters, configure conversion tracking, and investigate missing or duplicate data using structured checks and prioritized fixes.
Plan free calculators, generators, and checkers for marketing. Compare ideas by search demand, competition, and effort, then define the user flow, lead capture, landing page, launch activities, and measurement plan to assess results.
Audit and improve content intended for citation in AI answers. Review evidence, author information, and structure, generate revised content and structured metadata, and keep a local record of observed citations across AI services.
Improve app store listings through keyword research, competitor comparisons, and revised titles and descriptions. Plan A/B tests, review visual messaging, and organize launch preparations for apps on Apple App Store and Google Play Store.