Marketing & Social skills

When the user needs marketing ideas, inspiration, or growth strategies for their SaaS or software product — 'how to market,' 'ways to promote,' 'what else can I try,' 'no idea how to market this,' 'brainstorm marketing.' The starting point when someone is stuck on growth. For channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

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When the user wants to apply psychology, mental models, or behavioral science to marketing — 'cognitive bias,' 'persuasion,' 'why people buy,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' 'nudge' — or to understand how buyers think and decide.

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When the user wants to create or update their product marketing context document — 'positioning,' 'ICP,' 'ideal customer profile,' 'who is my target audience,' or avoiding repeated foundational info across marketing tasks. Run at the start of a project: it creates `.agents/product-marketing-context.md`, which all other marketing skills read.

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When the user wants SEO pages generated at scale from templates plus a dataset — "programmatic SEO," "pSEO," "directory pages," "location pages," "[keyword] + [city] pages," "integration pages," "generate 100 pages," "templated landing pages." For auditing an existing site, see seo-audit. For planning, see content-strategy.

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When the user wants to increase conversions on any marketing page — homepage, landing, pricing, feature, or blog; "CRO," "this page isn't converting," "low conversion rate," "bounce rate," "my landing page sucks" — or just shares a URL asking for feedback. For signup flows, see signup-flow-cro; post-signup activation, onboarding-cro; forms, form-cro; popups, popup-cro.

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Compose a categorical news-roundup newsletter from Ahmad's OpenMark saves. Use when Ahmad wants a scannable "what happened in AI / tools / research / discourse" recap rather than a single-thesis essay. Trigger phrases include "roundup", "news roundup", "this week in AI", "weekly news", "what dropped this week", "category recap", "/newsletter-roundup". Output is bucketed by topic with 3–5 items per bucket, short blurbs, source-tagged for at-a-glance scanning.

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Produce a weekly digest of what Ahmad saved in OpenMark over a given time window, clustered by topic. Use whenever Ahmad asks "what did I save this week", "what's new in OpenMark", "last week's saves", "this week's bookmarks", "what happened in my feed", "weekly recap", or any temporal summary of saved content. Faster than full newsletter — output is a scannable digest, not a published post. Triggers on "this week", "last week", "what's new", "weekly digest", "recent saves", "recap".

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Scrub English drafts for AI tells before publishing. Use for any English LinkedIn post or newsletter draft right after composition and BEFORE export. Removes em-dash-as-pause, weak hedges, rule-of-three patterns, AI vocabulary, negative parallelisms, and inflated symbolism. Triggers on "polish", "humanize", "make this sound human", "/polisher", or after any English composer output. Leaves Arabic and Hebrew drafts untouched — humanizer-* skills handle those.

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Compose a newsletter draft from Ahmad's OpenMark bookmarks. Use whenever Ahmad asks to draft, compose, write, or assemble a newsletter — phrases like "write me a newsletter on X", "make a newsletter about Y", "newsletter draft on Z", "put together a newsletter about W", "compose a newsletter", "draft my newsletter". Also use when Ahmad asks for a weekly write-up, roundup, or curated post. Pulls from OpenMark first, then WebFetches the chosen sources for quote-grade detail. Triggers on "newsletter", "draft a newsletter", "compose", "roundup", "weekly post", "curated post".

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Compose a comparison newsletter from Ahmad's OpenMark saves — A vs B vs C, side-by-side, table-driven. Use when Ahmad wants to compare tools, models, frameworks, approaches, or platforms across his saves. Trigger phrases include "compare", "X vs Y", "head to head", "which should I use", "differences between", "trade-offs between", "/newsletter-comparison". Output centers a markdown table with consistent columns, supports it with short prose blocks, ends with a clear recommendation.

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Compose a short LinkedIn-post-style thread from Ahmad's OpenMark saves. Use when Ahmad wants a tight 200–400 word post he can paste into LinkedIn, X, or a short newsletter slot — NOT a long essay or full digest. Trigger phrases include "thread", "LinkedIn post", "short post", "tweet thread", "quick newsletter", "social post", "/newsletter-thread". Output is one strong hook + 4–7 short paragraphs + ONE link. Optimized for skim-reading on a phone.

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Use to read a target's seam map before touching it (gz airlock in), account for what a transit disturbed (gz airlock out), or enter ad hoc (gz permitted-entry).

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When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for Ch...

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When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterat...

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When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,'...

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Trigger machine account authentication with PetitPotam (MS-EFSR) and Coercer across MS-RPRN, MS-DFSNM, and MS-FSRVP to feed NTLM relay into AD CS Web Enrollment (ESC8) and other relay targets.

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Copy and text skill for antislop. Use when writing or editing prose: headlines, tone, CTAs, and anti-AI-writing patterns. Load with the core.

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A CLI tool for making authenticated requests to the X (Twitter) API. Use this skill when you need to post tweets, reply, quote, search, read posts, manage followers, send DMs, upload media, or interact with any X API v2 endpoint.

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Use the mcporter CLI to list, configure, auth, and call MCP servers/tools directly (HTTP or stdio), including ad-hoc servers, config edits, and CLI/type generation.

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Add a new component showcase, block, or template preview page and register it everywhere it must appear (navigation, command palette, route lists, SEO, source view). Use when adding anything under /components, /blocks, or /templates.

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Nuxt SEO meta-module with robots, sitemap, og-image, schema-org. Use when configuring SEO, generating sitemaps, creating OG images, or adding structured data.

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Turns sustainability or ESG reports the user provides into a DRAFT question pack for reviewers: every quantitative disclosure as stated with unit, period, boundary and page, year-over-year changes computed only from the stated figures with the arithmetic shown, targets with stated and computed progress, restatements and inconsistencies, gaps and specific questions to the report owner. No assurance, accuracy or conformance verdict. Use when the user asks to "prepare review questions on our sustainability report", "what changed year on year in this ESG report", "check the figures in this report before it goes to the board", "find the gaps in this ESG disclosure" or "build a question pack for the report owner". Do not use for reviewing marketing text against environmental-claim rules, use green-claims-review instead. Drafts for human review; never approves, authorises or signs off.

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Reviews marketing, packaging, web or sustainability text against the environmental-claim rules the user supplies (house policy, regulator guidance extract, industry code) and returns a DRAFT claims review: every environmental claim quoted verbatim with location and family, the evidence the text or evidence pack offers for it with date and scope, the supplied rule passages that bear on each claim, observations as read, and separate question lists for legal and for marketing. No compliance, greenwashing or substantiation verdict. Use when the user asks to "review these green claims", "check this copy against our environmental claims policy", "what evidence do we have for carbon neutral here", "list the sustainability claims in this brochure" or "prepare questions for legal on this eco campaign". Do not use for mapping general factual claims to evidence, use claims-evidence-map instead. Drafts for human review; never approves, authorises or signs off.

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Drafts one issue of an internal newsletter from the items the user provides (notes, messages, snippets, meeting outputs, contributor submissions): a running order with the reason for each position, a factual headline and one paragraph per item with its source line, one call to action per item with date and route, two subject-line options, an item register accounting for every item supplied, and a list of items that need an owner's confirmation before send. Use when the user asks to "draft this month's newsletter", "turn these items into the team update", "write the staff bulletin from these notes", "order and headline these items" or "prepare the internal digest". Do not use for one piece of news that needs its own send, use announcement-drafter instead; for a digest of external news, use news-monitor-digest; for a personal weekly status note, use weekly-status-update-writer. Drafts for human review; never approves, authorises or signs off.

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