SEO, ads, social media, landing pages, and copywriting (3K skills)
Compatibility skill for seo cluster. Use when a user or upstream workflow invokes this name; route the task to `content-strategy` while preserving the requested scope and source-specific intent.
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Compatibility skill for seo competitor pages. Use when a user or upstream workflow invokes this name; route the task to `competitors` while preserving the requested scope and source-specific intent.
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Compatibility skill for seo dataforseo. Use when a user or upstream workflow invokes this name; route the task to `seo` while preserving the requested scope and source-specific intent.
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Compatibility skill for seo drift. Use when a user or upstream workflow invokes this name; route the task to `performance-monitor` while preserving the requested scope and source-specific intent.
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Compatibility skill for seo ecommerce. Use when a user or upstream workflow invokes this name; route the task to `seo-audit` while preserving the requested scope and source-specific intent.
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Compatibility skill for seo flow. Use when a user or upstream workflow invokes this name; route the task to `seo` while preserving the requested scope and source-specific intent.
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Compatibility skill for seo google. Use when a user or upstream workflow invokes this name; route the task to `seo-audit` while preserving the requested scope and source-specific intent.
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Analyze live Ahrefs backlink, referring-domain, organic-keyword, and content data when an authorized Ahrefs connector is available. Use for Ahrefs-specific SEO evidence, not for estimates when no live connection exists.
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Compatibility skill for seo content. Use when a user or upstream workflow invokes this name; route the task to `content-strategy` while preserving the requested scope and source-specific intent.
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Compatibility skill for seo hreflang. Use when a user or upstream workflow invokes this name; route the task to `seo-audit` while preserving the requested scope and source-specific intent.
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Compatibility skill for seo geo. Use when a user or upstream workflow invokes this name; route the task to `ai-seo` while preserving the requested scope and source-specific intent.
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Compatibility skill for seo content brief. Use when a user or upstream workflow invokes this name; route the task to `content-strategy` while preserving the requested scope and source-specific intent.
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Audit Bing search visibility, Webmaster Tools evidence, and IndexNow readiness when authorized tools are available. Use for Bing indexing, link, crawl, or Microsoft search visibility work; not for Google indexing assumptions.
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Compatibility skill for seo backlinks. Use when a user or upstream workflow invokes this name; route the task to `offsite-signal-analyzer` while preserving the requested scope and source-specific intent.
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Use when the user asks to "map our positioning", "name our competitive alternatives", or "pick a beachhead segment for the launch"; produces a Dunford-style positioning canvas — named competitive alternatives (including spreadsheet and status quo), unique attributes (verifiable, or routed to the claims ledger), value themes (attribute→benefit→value chains), a target beachhead segment scored on serviceability / pain intensity / reachability, and a one-sentence onlyness statement — the sole upstream of the message house and the entity-signal source for the canonical entity profile. Not for the message house or per-channel launch copy — use message-house-builder; not for audience/persona profiling itself — use audience-mapper; not for SEO keyword positioning — use keyword-research. 定位画布/竞争替代品/独特价值/滩头细分
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Crawl, map, or scrape websites with Firecrawl when an authorized connector is available. Use for JavaScript-rendered pages, site inventories, broken-link discovery, and bounded multi-page SEO collection.
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Build or update the shared product-marketing context: product, audience, positioning, competitors, jobs-to-be-done, objections, customer language, proof and goals. Use before downstream execution when context is missing.
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Use when the user asks to "audit on-page SEO" or "diagnose why a single page dropped"; scores titles, meta, header structure, keyword placement, links, and images with prioritized fixes. Not for E-E-A-T / publish-readiness scoring — use content-quality-auditor; not for crawl / CWV / indexing — use technical-seo-checker. 页面SEO审计/排名诊断
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Use when the user asks to "monitor my launch", "track our Product Hunt / Hacker News ranking", or "watch the launch window"; runs the T-0 to T+30 window watch — pre-launch instrumentation verification (UTM/event checks, the upstream of RAMP P1), HN rank/points/comments polling with a comments-over-points flamewar early-warning (Estimated heuristic), PH votes/featured status, store charts and reviews, news echo, D0/W1/M1 KPI snapshots vs targets, spike-vs-sustain and owned-capture reads, and alert thresholds against the launch-tier KPI targets. Not for launch-day go/rollback calls — use launch-day-conductor; not for metric deep-dives — use performance-analyzer; not for SEO rank tracking — use rank-tracker. 发布监控/排名轮询/火焰战比/spike-sustain
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Stress-test a marketing decision using multiple expert lenses and synthesize disagreements into a clear decision with evidence and risks.
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Create a comprehensive marketing plan grounded in current state, positioning, growth constraints, channels, budget, measurement, team and execution cadence.
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When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).
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When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.
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Use when the user asks to "plan my launch tier", "how big should this launch be", or "build a launch risk register with kill criteria"; produces a tier decision (Tier 1 flagship all-channel / Tier 2 targeted / Tier 3 changelog-level), a launch-type declaration (new-product / feature / relaunch / partnership with co-marketing split), an effort calibration matrix (tier to channel intensity and asset scope), D0/W1/M1 KPI targets (labeled Estimated), a risk register (likelihood x blast-radius, owners, mitigations, kill criteria / rollback thresholds), and a T-8w to T+4w timeline skeleton. Not for picking the launch date or window — use launch-window-planner; not for creator-channel launch campaigns — use campaign-planner. 发布分级/发布类型/风险登记册/kill criteria
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