SEO, ads, social media, landing pages, and copywriting (3K skills)
当用户在设计推荐计划、分销体系、用户激励方案时，需要警惕金钱激励排挤用户自发分享动机时调用此 skill。核心信号：用户在讨论"推荐奖励""推荐返现""分销佣金""激励用户分享"。不适用于：完全不依赖口碑传播的获客模式（如纯SEM/SEO流量）、员工激励（非用户口碑场景）、B2B渠道返利（商业行为而非社交分享）。关键触发：涉及"推荐奖励""分享激励""用户裂变"的决策场景。
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Toolkit for styling artifacts with a theme. These artifacts can be slides, docs, reportings, HTML landing pages, etc. There are 10 pre-set themes with colors/fonts that you can apply to any artifact that has been creating, or can generate a new theme on-the-fly.
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A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).
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Given the product offering and existing page inventory, create new core landing and resource pages (homepage refresh, features, solutions, pricing, comparison, resource hubs, about) that capture core product intent using the query-fanout pattern. Use this skill whenever the user asks to "spawn pages", "generate landing pages", "create marketing pages", "build a pricing page", "add a solutions page", "build out the site", "fill in missing pages", or wants new top-level marketing/product pages. Output is one new page per route in the project's native file format (component or markdown), matching the existing page style and framework idiom.
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Scan the current codebase to identify and categorize every public-facing page (landing pages, product/feature pages, solutions, pricing, resources, blogs, case studies, about, legal) and produce a single authoritative inventory document. Use this skill whenever the user asks to "init overgrow", "set up overgrow", "scan the site", "inventory the pages", "categorize pages", "map the site", or whenever any other overgrow skill needs a baseline page map and none exists yet. Output is a structured markdown inventory at `.overgrow/inventory.md` that all other overgrow skills read from.
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Optimize content for AI search and LLM citations across AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and similar systems. Use when improving AI visibility, answer engine optimization, or citatio
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Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for
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Analyze cross-channel campaign data, quantify uncertainty, and propose evidence-labeled budget tests without overstating causality.
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Use when the user asks to "track our share of voice", "what share of the conversation do we own vs competitors", or "trend our SOV this quarter"; computes SOV% = brand mentions ÷ (brand + competitor panel mentions) per platform per period on a LOCKED competitor panel — a panel switch invalidates the trend (restart the series and log the break; the ECHO O3 rule) — plus a sentiment-weighted SOV variant (sentiment labeled Estimated unless human-coded) and a Wikipedia-pageviews attention-share alternative; built from keyless listening connectors, gdelt.py news echo, and user exports — public counts only, closed platforms are never scraped. Not for backlink or offsite SEO signals — use offsite-signal-analyzer. 声量份额/竞品声量对比/提及份额/注意力份额
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Compatibility skill for seo local. Use when a user or upstream workflow invokes this name; route the task to `seo-audit` while preserving the requested scope and source-specific intent.
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Analyze SE Ranking organic and AI-visibility data when an authorized connector is available. Use for rankings, competitors, backlinks, SERP features, and cross-platform AI share-of-voice evidence.
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Compatibility skill for seo sxo. Use when a user or upstream workflow invokes this name; route the task to `cro` while preserving the requested scope and source-specific intent.
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Use when the user asks to "monitor brand mentions", "set up social listening", "did anything spike about us this week", or "watch these accounts for buying triggers"; runs always-on keyless listening — a versioned listening-query architecture (brand variants incl. misspellings and 中文 names, exclusion terms, per-source syntax for HN Algolia / Bluesky / GDELT / Tavily), a mention sweep with six-class triage (crisis / bug / lead / praise / question / spam) each routed with an SLA, a 7-day rolling baseline with spike flags (the crisis trigger input), a B2B trigger watchlist (funding / hiring / launch signals), and an explicit coverage disclosure where X/IG/TikTok/LinkedIn/小红书 numbers are proxy-labeled, never Measured. Not for launch-window telemetry (T-0→T+30 rank and review polling) — use launch-monitor. 舆情监听/品牌提及监测/基线突刺/触发信号
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When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," "text message campaigns," "SMS sequence," "SMS automation," "abandoned cart text," "post-purchase SMS," "Klaviyo SMS," "Postscript," "Attentive," "Twilio," "A2P 10DLC," "TCPA," "SMS compliance," "short code," "toll-free SMS," "MMS campaign," "should I do SMS," or "SMS vs email." For email sequences, see emails. For SMS copy framing, see copywriting. For opt-in popups that capture phone numbers, see popups.
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Compatibility skill for seo maps. Use when a user or upstream workflow invokes this name; route the task to `seo-audit` while preserving the requested scope and source-specific intent.
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Compatibility skill for seo programmatic. Use when a user or upstream workflow invokes this name; route the task to `programmatic-seo` while preserving the requested scope and source-specific intent.
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Use when the user asks to "optimize meta tags", "write title tags / meta descriptions", "add Open Graph or Twitter cards", or "generate schema / JSON-LD" for FAQ, HowTo, Article, Product, or LocalBusiness rich-result candidates. Produces title/description options, an OG+Twitter block, and validated JSON-LD for the document head. Not for body copy — use content-writer; not for crawl/index technical issues — use technical-seo-checker. 标题优化/元描述/Schema标记/结构化数据
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Compatibility skill for seo sitemap. Use when a user or upstream workflow invokes this name; route the task to `site-architecture` while preserving the requested scope and source-specific intent.
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Use when the user asks to "check technical SEO"; audits crawlability, indexing, Core Web Vitals, robots.txt, sitemaps, canonicals, redirects, and migrations. Not for on-page tags or content — use on-page-seo-checker. 技术SEO/网站速度
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Orchestrate comprehensive SEO work across technical, content, schema, backlinks, local, ecommerce, programmatic SEO and AI-search/GEO. Use for full-site audits, SEO plans, or multi-specialist SEO investigations.
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Compatibility skill for seo technical. Use when a user or upstream workflow invokes this name; route the task to `seo-audit` while preserving the requested scope and source-specific intent.
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Compatibility skill for seo schema. Use when a user or upstream workflow invokes this name; route the task to `schema` while preserving the requested scope and source-specific intent.
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Analyze Profound AI-visibility and citation-tracking data when an authorized connector is available. Use for time-series brand mentions, cited prompts, competitor co-mentions, and AI-answer visibility trends.
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Compatibility skill for seo page. Use when a user or upstream workflow invokes this name; route the task to `seo-audit` while preserving the requested scope and source-specific intent.
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