Build an initial account profile from public social media content and guided questions. Organize positioning, style, audience, platforms, preferences, and initial insights into six files, marking where information came from and what still needs clarification.
- Creating an account profile for the first time
- Reviewing positioning and style from existing posts
- Organizing content preferences and boundaries
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Manage social media account profiles covering identity, writing style, audience, platforms, preferences, and accumulated findings. Create or edit profiles, switch between accounts, compare their differences, and export a structured Markdown summary.
- Create a profile for a new social media account
- Update writing style and target audience
- Record lessons from post feedback
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Evaluate a content idea before production using seven criteria, including audience fit, traffic potential, cost, and risk. Receive scores with reasons, a recommendation to proceed, revise, or skip, and improvements or alternative ideas.
- Deciding whether to produce a content idea
- Checking an idea against an account's audience
- Finding a different angle for a crowded topic
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Manage comments on 小红书 by listing your posts, fetching comments, drafting replies in the account’s voice, and sending them after confirmation. Preview replies or deletions before execution, and track replied-to comments to avoid duplicate responses.
- Retrieve comments from a specific post
- Draft and send replies in the account’s voice
- Skip comments that have already received a reply
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Publish articles to 知乎专栏 using browser automation. Supply a title and body, preview the publishing plan, and reuse a saved login session to move prepared text through the platform’s writing and publishing screens.
- Publishing a prepared article to 知乎专栏
- Previewing an article publishing plan
- Reusing a saved login session for article submissions
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Build a social content strategy covering core themes, audience relationships, a 90-day operating approach, distribution channels, and performance measures. Receive a strategy document that guides future topic development and scheduling without assigning individual posting dates.
- Define core themes for a social media account
- Design content that builds audience trust
- Set a 90-day direction across multiple platforms
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Review monthly results across social platforms using CSV exports, screenshots, or verbal descriptions. Identify patterns in strong and weak posts, compare content formats, and produce a readable report with specific recommendations for the next month.
- Preparing a monthly social media report for a client
- Comparing patterns in strong and weak posts
- Revising next month's posting schedule
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Add UTM tags, parameters that identify traffic sources and campaigns, to content or advertising links and shorten them through public services. Create separate links for each channel or creative variant to support traffic analysis.
- Create separate tracking links for each social platform
- Shorten long product or form links
- Distinguish creative variants within one campaign
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Review titles, body text, hashtags, and cover text to improve how content matches searches on Chinese content platforms. Receive keyword coverage checks, suggested edits, and three priority changes that balance search visibility with readability and recommendation goals.
- Check keyword placement before publishing
- Choose hashtags relevant to likely searches
- Review keywords in cover images and opening frames
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Publish videos or image posts to 抖音 through its creator dashboard using Playwright browser automation. The workflow covers login, prepublication checks, user confirmation, optional SMS verification, and checking the published item against the creator’s content list.
- Publishing a video to 抖音
- Publishing an image post with text
- Checking titles and media files before publication
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Compare how one topic should be presented across social platforms, considering audience expectations, tone, content formats, distribution, and monetization. Get platform recommendations and guidance on adapting titles, structure, and presentation for each recommended platform.
- Choosing the main platform for a content topic
- Comparing audience expectations across platforms
- Planning how to adapt existing content
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Create six alternative openings for social media posts from a topic or phrase. Each pairs an opening statement with a twist, follows a distinct formula, and is checked against a length limit using the supplied counting script.
- Comparing six openings for the same social media topic
- Drafting an opening for the first seconds of a video
- Shortening opening lines to meet the counting limit
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Use past content performance and current goals to refine a publishing strategy. Identify topics to maintain, expand, reduce, or test, then receive prioritized recommendations for formats, posting cadence, and concrete next steps.
- Review next month's strategy using recent post results
- Decide which topics to expand or reduce
- Reconsider content formats and posting frequency
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Publish vertical short videos to 快手 through its creator center. The skill handles titles and topic tags, checks publishing access, reuses saved browser login sessions, and verifies submissions against the account’s video list.
- Publishing vertical short videos to 快手
- Previewing titles and topic tags before publishing
- Checking publishing access and submission results
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Review text, images, and videos before publication for risky wording, platform restrictions, completeness, and readability. Receive an overall publication verdict, issue details, quality assessments, and the three most important fixes to address.
- Check for sensitive or absolute wording before posting
- Review content against platform-specific rules
- Assess completeness and readability of a draft
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Check your signed-in social accounts in Easel and retrieve profile identities, follower counts, likes, and published posts. Supports 小红书, 抖音, 快手, 知乎, and 视频号, with available statistics varying by platform.
- Checking which social accounts are signed in
- Reviewing follower counts and total likes
- Listing recent posts with their links
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Record published social content with its platform, title, link, publication time, and initial engagement figures. Search the history by date, platform, or keyword, and summarize posting counts and recorded engagement for later reviews.
- Log a newly published post and its initial engagement
- Find posts about a particular topic
- Count monthly posts by platform or content type
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Research posts on 小红书 using search, engagement data, and creator profiles. Analyze successful content, compare topics, and check for possible visibility restrictions to inform content planning through a command-line tool.
- Researching promising content topics on 小红书
- Analyzing the structure of successful posts
- Comparing creators and account metrics
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Manage a publishing schedule across platforms by importing planned posts, finding entries due for release, and handing them to platform publishing skills. Track completion or failure and preview which posts would be due at a chosen time.
- Managing publishing schedules across multiple platforms
- Checking which posts are due for release
- Previewing the queue at a future time
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Adapt an article, script, or transcript into posts for multiple social platforms. Extract the central message, supporting points, quotes, and data, then rewrite each version to suit its platform and suggest a publishing sequence.
- Adapt a long article into posts for multiple platforms
- Turn a video script into image posts and spoken scripts
- Create short posts from a livestream or podcast transcript
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Publish image posts or videos to 小红书 (XHS), with QR code login and saved login sessions. Check titles and media files before posting, review the final content, and verify whether publication succeeded through browser automation.
- Publishing image posts to XHS
- Publishing videos to XHS
- Logging in by scanning a QR code
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Review published content to understand strong or weak performance. Analyze a single post or compare multiple posts across opening lines, structure, topics, timing, and platform fit, then produce prioritized improvements and reusable content patterns.
- Review why a published post performed well or poorly
- Find common patterns across five or more posts
- Prioritize improvements for the next post
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Check draft content against an existing creator Profile covering account focus, audience, formats, tone, and preferences. Receive consistency scores, evidence of mismatches, and specific editing suggestions, while keeping publication decisions with the user.
- Check whether a draft matches the account's focus
- Review tone and wording against a defined style
- Check alignment with the intended audience
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026
Find upcoming Chinese holidays, international observances, sales campaigns, and industry events to plan timely content. Results include relevance to your subject area, suggested preparation time, and content ideas for selected dates.
- Finding seasonal topics for next month's posts
- Preparing content ahead of major sales campaigns
- Filtering upcoming events by content niche
ZJU-REAL/Easel☆ 4KUpdated Oct 23, 2026