SEO, ads, social media, landing pages, and copywriting (3.3K skills)
Maintain platform reference cards covering character limits, text cutoffs, hashtags, media specifications, link placement, and disclosure labels. Each entry separates official documentation from informal advice and records verification dates so outdated guidance can be flagged.
Review weekly social media results using consistent metric definitions and median post performance. Separate organic posts from paid promotion, identify strong and weak performers, assess community participation, and turn the evidence into changes for the next posting cycle.
Organize social comments, DMs, and mentions by context and response priority. Prepare ranked reply drafts, response deadlines, escalation owners, and permission records for reposting fan content, with humans responsible for posting.
Review social posts before publication or assess the maturity of a social program. Check claims, disclosures, engagement practices, reuse permissions, and metric definitions, with separate results for publishing checks and operational assessments.
Plan a site's page hierarchy, navigation, and URLs, or improve links between existing pages. Get visual site maps, a structure score, and prioritized recommendations covering isolated pages, link destinations, and descriptive link text.
Create a participation plan before promoting in a community. Get community rules, account-history expectations, a record of contributions and promotional requests, and readiness criteria. For owned communities, also plan entry paths, onboarding, and member lifecycle stages.
Estimate traffic from private sharing, such as DMs and group chats, using GA4 exports and branded search trends. Produce tagged-link specifications, a signup survey field, and an attribution report that clearly separates estimates from measured data.
Plan a founder or seller’s daily social engagement with target accounts. Receive a timed routine, useful comment examples, relationship-building rules before making an ask, and response plans for funding, hiring, or launch signals.
Design employee and founder sharing programs with voluntary participation, personalized share kits, disclosure lines, and staggered posting windows. Get roster and Slack or Teams distribution specifications, plus safeguards against identical coordinated posts and organized engagement exchanges.
Choose which social channels to run by comparing audience evidence, platform features, access options, and weekly workload. Get a prioritized channel plan that accounts for publishing, comments, and direct messages within your team's available time.
Turn one idea into ready-to-paste posts tailored to each social platform. Prepare threads, captions, link placement, accessibility text, and optional carousel slide specifications while checking product claims against approved wording.
Review an article or draft against 80 content-quality checks covering evidence, credibility, and disclosure. Receive a publication-readiness verdict and prioritized fixes, with a total score only when all applicable evidence is available.
Audit technical issues that affect how search engines discover and index a website. Review speed, crawling controls, redirects, and migration risks, then receive evidence-backed findings, scored checks, and a prioritized repair plan.
Measure share of voice, the proportion of mentions belonging to a brand compared with a fixed competitor group. Produce platform-specific trends, optional sentiment-weighted results, and a separate attention-share measure based on Wikipedia pageviews.
Extract a brand or founder’s writing style from their own posts, emails, and decks. Build a versioned reference covering platform-specific tone, banned phrases, disclosure wording, authentic examples, and content themes with estimated allocations.
Build an ongoing social posting calendar with topic allocation, recurring channel slots, queue depth, and batch preparation. Plan evergreen reuse with freshness checks and leave room for timely posts, adjusting initial content ratios using the team's own analytics.
Prepare a social media crisis protocol with five severity levels, rules for pausing scheduled posts and paid promotion, initial statements, approval roles, and recovery checks. It produces procedures for people to execute during an incident.
Compare your site's topics, keywords, and content formats with competitors to find missing coverage. Get a prioritized list of opportunities and dated calendar entries for quick wins, helping you decide what content to create next.
Build an influencer campaign plan covering objectives, creator selection, content, timelines, budgets, and measurement. When requested, organize evidence of published posts, outstanding issues, campaign closure, and later corrections in a separate tracking view.
Analyze a search results page to identify search intent, patterns among top-ranking pages, and opportunities in features such as AI Overviews and featured snippets. Receive a prioritized brief with content requirements, a suggested outline, and evidence-based recommendations.
Assess how a brand’s message appears in public language and AI answers. Produce a report covering approved vocabulary reuse, descriptions in AI answers, competitor mention share, and public attention signals, with measured data and indirect indicators clearly distinguished.
Design tests to check whether a tagline, headline, or positioning statement makes sense to target customers. Produce participant criteria, comprehension or five-second test protocols, success thresholds, and revision rules before increasing marketing spend.
Inventory what your website, decks, social profiles, and emails currently say. Compare each message with your intended positioning, flag unsupported claims, and create a dated baseline with sources for tracking future changes.
Prepare product launch submissions for Product Hunt, Show HN, Reddit, and directories. Get platform-specific drafts, asset lists, community rule checks, and staged submission plans, with regional channels selected to fit the audience.