SEO, ads, social media, landing pages, and copywriting (3.3K skills)
Create page titles, descriptions, social sharing tags, and JSON-LD, a structured format that describes page content to search services. Get alternative wording, ready-to-paste markup, and placement and validation guidance based on the page’s actual content.
Design tests to check whether a tagline, headline, or positioning statement makes sense to target customers. Produce participant criteria, comprehension or five-second test protocols, success thresholds, and revision rules before increasing marketing spend.
Find and organize search keywords for a product, service, or topic. Use available search volume, ranking difficulty, and search intent data to prioritize opportunities, group related topics, and build a content calendar with clearly labeled evidence gaps.
Build an influencer campaign plan covering objectives, creator selection, content, timelines, budgets, and measurement. When requested, organize evidence of published posts, outstanding issues, campaign closure, and later corrections in a separate tracking view.
Analyze either backlinks from other websites or referral traffic from AI assistants. Use exported data to identify link risks and competitor gaps, or track AI visits, landing pages, and conversions compared with organic search.
Compare product launch windows against industry events, competitor activity, and team constraints. Get a recommended launch format, estimated store-review buffers, and an embargo definition specifying when information can go public, including the exact time and timezone.
Find creator candidates across platforms using brand, niche, and audience criteria. Build evidence profiles, flag authenticity concerns, and separate candidates ready for further evaluation from those needing fresh data, without scoring or ranking them.
Assess how a brand’s message appears in public language and AI answers. Produce a report covering approved vocabulary reuse, descriptions in AI answers, competitor mention share, and public attention signals, with measured data and indirect indicators clearly distinguished.
Build SEO page systems from datasets, plan third-party publishing, create competitor comparisons, or prepare local business pages. Each mode checks relevant risks, including duplicate content, unsupported claims, platform rules, and inconsistent business details.
Turn campaign details into a structured brief for influencers. Specify deliverables, key messages, creative direction, deadlines, advertising disclosures, usage rights, and compensation, with adjustments for the platform and campaign type while preserving the creator’s voice.
Analyze a search results page to identify search intent, patterns among top-ranking pages, and opportunities in features such as AI Overviews and featured snippets. Receive a prioritized brief with content requirements, a suggested outline, and evidence-based recommendations.
Compare keyword rankings over time using supplied data or connected tools. Identify gains and drops, track special search result placements and observed AI citations, and receive a report with sources, comparison conditions, and suggested follow-up actions.
Build a lasting brand message system with a main narrative, three value pillars, supporting evidence for each audience persona, and a tagline. Check consistency and flag unsupported claims before submitting the proposed official version.
Turn approved brand messaging into a shared speaking kit: short pitches in three lengths, spokesperson questions and answers, reusable company descriptions and bios, and wording rules. Help sales, support, founders, and partners explain the same story consistently.
Decide how large a product or feature launch should be. Create a three-tier launch plan with channel effort, required assets, estimated performance targets, risk owners, rollback thresholds, and a timeline from preparation through follow-up.
Prepare launch communications with a three-tier media and analyst list, tailored story angles, a schedule for pitching before information becomes public, a press release draft, and an analyst briefing outline. Plans follow the recorded launch date and approved claims.
Check existing product positioning against what can currently ship and the evidence supporting its claims. Produce a sourced set of defensible differentiators, flag unsupported statements, and test whether the uniqueness statement holds against named alternatives.
Improve existing content for citation in AI answers by clarifying definitions, adding sourced statements, and organizing direct answers to target questions. Receive revised content, a before-and-after assessment, and a summary of which questions it addresses.
Plan influencer spending across creator tiers, platforms, and content types. Use supplied quotes and performance evidence to compare budget scenarios, estimate costs and returns, and propose reallocations during a campaign.
Evaluate social trends against your brand using dated evidence for the relevant platform, region, and timeframe. Get supported recommendations on participation and timing, or a precise collection plan when the evidence is insufficient.
Turn customer interviews and won or lost deal notes into a map of buyer beliefs, recurring objections, and reasons to switch or stay. Each finding includes its evidence, with suggested ways to address objections and clear labels for assumptions.
Compare live pages and materials with approved brand messaging over time. Produce a report of deviations, dated competitor positioning changes, conditions for reconsidering your message, and a review of intended versus observed messaging after a launch or campaign.
Translate an approved brand message into plans for websites, sales decks, social profiles, and emails. Specify each surface's main claim, supporting evidence, and response to concerns, then prepare briefs for the people or skills creating the copy.
Plan announcements for the 30 days after a product launch. Get a dated calendar, rules for matching announcement reach to update size, a relaunch assessment, and briefs for directing launch traffic toward owned pages and email lists.