SEO, ads, social media, landing pages, and copywriting (3.3K skills)
Turn approved brand messaging into a shared speaking kit: short pitches in three lengths, spokesperson questions and answers, reusable company descriptions and bios, and wording rules. Help sales, support, founders, and partners explain the same story consistently.
Plan influencer spending across creator tiers, platforms, and content types. Use supplied quotes and performance evidence to compare budget scenarios, estimate costs and returns, and propose reallocations during a campaign.
Turn campaign details into a structured brief for influencers. Specify deliverables, key messages, creative direction, deadlines, advertising disclosures, usage rights, and compensation, with adjustments for the platform and campaign type while preserving the creator’s voice.
Find creator candidates across platforms using brand, niche, and audience criteria. Build evidence profiles, flag authenticity concerns, and separate candidates ready for further evaluation from those needing fresh data, without scoring or ranking them.
Turn customer interviews and won or lost deal notes into a map of buyer beliefs, recurring objections, and reasons to switch or stay. Each finding includes its evidence, with suggested ways to address objections and clear labels for assumptions.
Prepare launch communications with a three-tier media and analyst list, tailored story angles, a schedule for pitching before information becomes public, a press release draft, and an analyst briefing outline. Plans follow the recorded launch date and approved claims.
Audit a launch at one stage: preparation, execution, or outcomes. Review evidence for that stage, identify missing information and critical failures, and receive a verdict without combining planned work, observed operations, and actual results into one score.
Turn approved evidence into reusable statistic cards, case summaries, testimonial blocks, and comparisons. Link each asset to a core brand message and claim record, and identify messages that lack approved support so gaps remain visible.
Compare live pages and materials with approved brand messaging over time. Produce a report of deviations, dated competitor positioning changes, conditions for reconsidering your message, and a review of intended versus observed messaging after a launch or campaign.
Find and organize search keywords for a product, service, or topic. Use available search volume, ranking difficulty, and search intent data to prioritize opportunities, group related topics, and build a content calendar with clearly labeled evidence gaps.
Evaluate social trends against your brand using dated evidence for the relevant platform, region, and timeframe. Get supported recommendations on participation and timing, or a precise collection plan when the evidence is insufficient.
Compare your site's topics, keywords, and content formats with competitors to find missing coverage. Get a prioritized list of opportunities and dated calendar entries for quick wins, helping you decide what content to create next.
Translate an approved brand message into plans for websites, sales decks, social profiles, and emails. Specify each surface's main claim, supporting evidence, and response to concerns, then prepare briefs for the people or skills creating the copy.
Compare competitor websites across search keywords, content, incoming links, traffic share, and citations in AI answers. Get an evidence-based view of strengths and weaknesses, keyword opportunities, and a prioritized action plan, with estimates clearly distinguished from measured data.
Build SEO page systems from datasets, plan third-party publishing, create competitor comparisons, or prepare local business pages. Each mode checks relevant risks, including duplicate content, unsupported claims, platform rules, and inconsistent business details.
Draft SEO articles and landing pages around target keywords and search intent, or assess declining existing pages. Produces structured copy, evidence flags, prioritized updates, and a republishing plan based on available performance data.
Create paid-ad headlines, descriptions, and opening hooks that match the destination page. Build a matrix of messaging angles and variants, check format limits, and flag unsupported claims or policy risks before handing the set off for review.
Specify personalization for an existing email using available data fields and audience segments. The output maps merge tags to columns, supplies fallback text for missing values, defines conditional content, and checks which personal information may appear.
Plan how to grow an email subscriber list through acquisition channels, signup incentives, and referrals. Define consent collection and double opt-in, where subscribers confirm by email, alongside clearly labeled growth and acquisition cost targets.
Plan automated email sequences for new subscribers, abandoned carts, post-purchase follow-ups, or B2B outreach. Get flow maps with triggers, timing, branches, exit rules, sending limits, and a path for stopping messages when engagement declines.
Choose an advertising bid strategy using campaign goals, past costs, revenue returns, and conversion volume. Get a justified starting target, campaign groups that share bidding goals, and a learning-phase plan with change restrictions and exit estimates.
Define the values used by automated ad bidding so purchases reflect margins and leads reflect expected profit. Produce a value-model specification and pre-launch checks covering fixed or transaction-specific values, derived estimates, and reconciliation with business results.
Plan a multi-step email sequence for new business prospects, including timing, stop rules, and actions for different replies. Get a gradual sending schedule for new mailboxes and guidance on jurisdiction-specific consent and email requirements.
Plan a paid advertising account with campaign choices, themed ad groups, targeting, keyword matching rules, and exclusions. Review overlap with organic search and produce a structure plan supported by account exports.