SEO, ads, social media, landing pages, and copywriting (3.3K skills)
Use this skill to shape a product offer around the outcome customers want and the value they perceive. It helps package benefits, bonuses, guarantees, pricing, real limits, and a clear name into a complete offer, with guidance to keep claims honest.
Use this skill to apply seven persuasion principles to product experiences, landing-page copy, and sales messaging. It helps identify trust signals and ways to communicate value while checking that claims are truthful, choices remain reversible, and urgency reflects real limits.
Analyze why users do not return and design product engagement loops using four stages: trigger, action, variable reward, and investment. It also checks onboarding and engagement ideas for user benefit and ethical concerns.
Find where people abandon a specific conversion flow, such as signup, checkout, or onboarding. It combines funnel metrics with customer feedback to identify causes, prioritize message, offer, proof, and usability changes, and plan experiments that measure whether each fix works.
Clarify how a product should be understood in its market. Map customer alternatives, genuinely distinctive attributes, customer value, best-fit buyers, and a market category, then capture the decisions in a shared positioning canvas.
Audit an underperforming live website to find why visitors leave, then build a prioritized backlog of evidence-based fixes for usability, visual hierarchy, messaging, and speed. Each major change becomes a testable experiment, with decisions and progress recorded for later sessions.
Review a pitch, product explanation, presentation, or other message using six traits: simplicity, surprise, concreteness, credibility, emotion, and stories. The framework helps identify what people may forget or misunderstand and suggests specific ways to make the core idea clearer and easier to recall.
Improve a website that already gets visitors but converts too few of them. The guided process uses visitor research to shape lead capture, messaging, offers, and referrals, then records decisions and next steps in project documents so work can resume later.
Diagnose activation and retention problems by checking motivation, ability, and prompts, the three conditions in the B=MAP behavior model. Find friction, simplify first actions, and connect timely prompts to real user goals.
Use the STEPPS framework to understand why people share products, campaigns, and content. Assess social currency, everyday triggers, emotion, visibility, practical value, and stories, then identify ways to make sharing more deliberate and keep the brand part of the story.
Build a new website or landing page through a guided sequence: clarify the audience and message, shape the design, improve usability, and plan conversion elements. The skill asks for decisions along the way and records project documents so work can resume later.
Audit landing pages and conversion flows to discover why visitors do not take action. Use customer research to map objections, place credible proof where concerns arise, and create prioritized A/B test hypotheses with clear metrics and sound testing practices.
Build a practical marketing plan across nine stages, from choosing a target market and reaching prospects to lead nurturing, sales, customer experience, retention, and referrals. Organize the work in a one-page grid with measurable actions.
Audit an app’s store listing and discoverability across metadata, screenshots, ratings, rankings, and conversion signals. The skill scores key areas, compares competitors, and produces prioritized quick wins and longer-term recommendations for improving the listing.
Improve app store titles, subtitles, keyword fields, and descriptions for search visibility and user appeal. The skill checks platform character limits, reduces repeated keywords, and drafts alternative metadata with keyword coverage and rationale for each choice.
Audit an app paywall and its conversion funnel, then prioritize changes to copy, plan display, trial offers, trust elements, or placement. The skill also outlines one-variable A/B tests so teams can evaluate paywall changes with appropriate sample sizes.
Evaluate and improve app icons for visibility in App Store search and browse. Review small-size clarity, contrast, category distinction, and brand fit, then plan variant tests and compare install conversion results to guide a refresh.
Diagnose app retention using Day 1, Day 7, and Day 30 metrics, then prioritize changes across activation, habit formation, engagement, and long-term use. Get tactics for messaging, feature discovery, win-back, and subscription cancellation flows.
Build a shared marketing brief for an app by organizing its audience, value, competitors, store listing, goals, resources, and markets. The resulting context document gives later app store optimization and marketing work a common starting point.
Plan and improve paid campaigns that bring users to a mobile app. Get channel and budget recommendations, campaign structures, creative briefs, and a schedule for reviewing install costs and revenue performance.
Improve an app’s first-run experience by mapping the steps from opening the app to the first meaningful action. Identify friction, review permission and sign-up timing, and suggest changes that can help more new users reach activation.
Prepare an app for media coverage with a clear story angle, press release, concise journalist pitches, press kit checklist, and outreach timeline. The skill helps plan targets across publications and launch communities, then organize follow-ups around launch.
Build a dated launch plan for a new app or major update. Organize preparation, launch-day outreach, channel choices, budgets when relevant, and follow-up metrics into a checklist shaped around the launch date and audience.
Improve a Google Play listing by reviewing its title, descriptions, keywords, screenshots, feature graphic, and ratings. Get a Play Store listing draft or an audit with prioritized changes, plus guidance on experiments and localization.