SEO, ads, social media, landing pages, and copywriting (3.3K skills)
Assess an app's readiness for App Store editorial featuring and shape a pitch around its design, quality, Apple technologies, story, and timing. The skill also helps plan In-App Events as a self-serve way to gain visibility.
Plan App Store localization for new countries by comparing market potential, competition, effort, and revenue opportunity. The skill covers adapting store metadata, screenshots, and messaging to local search habits and cultural expectations, then monitoring results after launch.
Set up and optimize Apple Search Ads campaigns with keyword groups, match types, bids, and budgets. Review search terms and performance metrics, and plan custom product pages that align an ad group with the app page users see.
Audit an app paywall and its conversion funnel, then prioritize changes to copy, plan display, trial offers, trust elements, or placement. The skill also outlines one-variable A/B tests so teams can evaluate paywall changes with appropriate sample sizes.
Build a dated launch plan for a new app or major update. Organize preparation, launch-day outreach, channel choices, budgets when relevant, and follow-up metrics into a checklist shaped around the launch date and audience.
Design and interpret tests for App Store listing elements such as icons, screenshots, and preview videos. Create hypotheses and variants, estimate the impressions and time needed, and review results to guide conversion improvements.
Plan and script app preview videos for App Store or Google Play. Get a timed scene outline, platform-specific content guidance, poster-frame advice, and a production checklist covering footage, captions, localization, and submission requirements.
Improve an app’s first-run experience by mapping the steps from opening the app to the first meaningful action. Identify friction, review permission and sign-up timing, and suggest changes that can help more new users reach activation.
Plan Apple Custom Product Pages for distinct campaign audiences. Shape promotional text, screenshots, and preview videos for each traffic source, map URLs to campaigns, and define how to monitor page views, conversion, and installs in App Store Connect.
Plan or improve an in-app referral program by choosing rewards for inviters and new users, mapping the invite and deep-link flow, and accounting for fraud controls. Get a launch checklist and measures such as invite conversion and the viral coefficient, which estimates growth from sharing.
Diagnose app retention using Day 1, Day 7, and Day 30 metrics, then prioritize changes across activation, habit formation, engagement, and long-term use. Get tactics for messaging, feature discovery, win-back, and subscription cancellation flows.
Find and prioritize App Store keywords for an app by expanding seed terms and assessing search volume, competition, relevance, intent, and current rank. The skill groups opportunities into primary, secondary, and long-tail targets for a focused keyword strategy.
Evaluate App Store or Google Play categories for an app using audience fit, competition, chart visibility, and editorial featuring potential. Compare primary and secondary choices, and outline when a category switch may be worthwhile and what to monitor afterward.
Track competitor apps over time by comparing store metadata, keyword rankings, ratings, reviews, chart positions, and pricing. Receive a recurring change report that highlights emerging opportunities, threats, and possible responses for your app.
Compare App Store chart snapshots to find apps with notable rank gains or drops, new entries, and apps leaving the top charts. Get a concise briefing or a fuller report with context on possible causes, category patterns, and implications for your app.
Compare mobile apps across store metadata, keyword rankings, screenshots, reviews, growth signals, and monetization. The analysis highlights where competitors have an advantage, where your app stands out, and practical opportunities for improving its positioning and store strategy.
Improve app store titles, subtitles, keyword fields, and descriptions for search visibility and user appeal. The skill checks platform character limits, reduces repeated keywords, and drafts alternative metadata with keyword coverage and rationale for each choice.
Improve a Google Play listing by reviewing its title, descriptions, keywords, screenshots, feature graphic, and ratings. Get a Play Store listing draft or an audit with prioritized changes, plus guidance on experiments and localization.
Build a broad App Store market briefing by combining chart movements, trending search terms, Apple featuring, new releases, and category benchmarks. Get a quick summary or a detailed weekly report with competitive context and practical opportunities to monitor.
Turn a product, release, paper, or other work into tailored launch and publicity copy for channels such as LinkedIn, X, Discord, and YouTube. The skill also provides platform limits and asset requirements, plus a suggested posting sequence.
Plan or improve customer referral and affiliate programs by shaping incentives, sharing mechanics, timing, fraud controls, and measurement. Assess whether referrals fit a product and track whether referred customers stay, rather than counting signups alone.
Build and qualify prospect lists, write concise cold outreach, and improve follow-up sequences across channels. Use it to identify timely buying signals, diagnose weak response results, and decide whether a market segment is worth pursuing.
Improve the path from signup to a new user’s first meaningful result. Define the action that signals real value, refine signup and onboarding, and diagnose where people drop off so more accounts become active users sooner.
Plan conferences, trade shows, webinars, and field programs around a clear business goal. Weigh audience fit and full costs, prepare follow-up, and measure direct and influenced pipeline with stated assumptions.