SEO, ads, social media, landing pages, and copywriting (3.3K skills)
Write or revise marketing copy for web pages, ads, emails, and sales materials. Clarify the audience, the message, and the next action, then strengthen the argument with specific claims, nearby proof, and focused editing.
Plan co-marketing, creator partnerships, and communities to reach audiences through trusted partners. Assess audience fit and engagement, agree on deliverables and attribution, and judge whether the expected value justifies the coordination effort.
Plan a time-bounded launch or campaign around one clear story. Set a measurable objective, choose and sequence channels, work backward from the launch date, assign owners and due dates to assets, and identify risks and fallback plans before committing budget.
Plan a content program around a defined audience and business goal. Choose a focused topic area, formats, publishing cadence, and platforms, then map the first ten pieces to jobs such as reach, trust, conversion, or customer retention.
Plan product releases around the audience and impact they warrant. Set launch scope, prepare documentation, sales, and support before announcing, choose launch criteria, and track whether intended customers adopt the feature after release.
Define who a product serves, what alternative it replaces, and the value that matters to buyers. Turn those decisions into consistent messaging, proof backed claims, objection responses, and a clear product one liner.
Use this skill to understand why an offer may not convert and how framing, defaults, pricing, and choice design shape decisions. It helps teams form testable marketing hypotheses while checking that persuasion supports informed choice rather than manipulating customers.
Plan media outreach by identifying a credible story, choosing relevant journalists, and shaping pitches or announcements. Prepare interview points and responses to inaccurate or damaging coverage, with practical guidance on timing, accuracy, and follow-up.
Turn marketing goals into a prioritized plan with target segments, channel tiers, budget, sequencing, and measures. Use it for annual or quarterly planning, budget decisions, or to test whether a busy set of activities has a clear path to results.
Use this skill to organize content production from idea and brief through publishing and measurement. It helps plan an editorial calendar, turn one substantial piece into useful formats, rank ideas, review competitor coverage, and decide which existing content to update, promote, consolidate, or retire.
Draft, reshape, and review social posts by refining the opening hook, focusing the post on one idea, and adapting line breaks to each platform’s preview. Use it to repurpose longer writing or decide whether a draft is ready to publish.
Use this skill to draft or edit newsletters and marketing emails, from subject lines and openings to structure and voice. It can also help plan a sending cadence, write an email sequence, and adapt an issue into shorter posts or other formats.
Plan conferences, trade shows, webinars, and field programs around a clear business goal. Weigh audience fit and full costs, prepare follow-up, and measure direct and influenced pipeline with stated assumptions.
Plan and audit marketing measurement for a website or product, including events and their properties. Choose and interpret attribution models, investigate mismatched numbers across tools, and create focused reports that connect metrics to decisions.
Plan and improve paid campaigns across search, social, and display. Organize accounts and targeting, develop ad creative, set budgets, and diagnose performance from impressions through customer quality to decide whether to scale or stop a channel.
Assess and plan search pages generated from a reusable template and dataset. The skill helps check whether repeated queries have real demand and sufficient data, then shape useful pages, link them, release them in batches, and maintain or remove weak results.
Shape content so AI assistants can retrieve, cite, and accurately describe your organization. Audit answers for errors, improve the source material behind them, and track citations and mentions alongside branded search and direct traffic.
Plan account-based marketing for a defined set of companies. Assess whether the economics fit, prioritize accounts, map the people involved in buying, coordinate outreach across sales and marketing, and track account movement through the pipeline.
Use this skill to find why a landing page or sales page is underperforming, improve its headline and call to action, and rank possible changes by likely impact. It returns evidence, suggested fixes, effort, and the first change to make.
Use this skill to plan product listings across directories, marketplaces, review sites, and comparison pages. It helps prioritize places buyers actually consult, prepare reusable listing assets, maintain review profiles, and create honest, current competitor comparisons.
Plan and interpret A/B tests and growth experiments by setting a mechanism-based hypothesis, sample size, duration, primary metric, and guardrails in advance. Assess whether results support a decision, including when evidence is inconclusive or too weak to act on.
Audit organic search performance by checking crawl and index problems, page intent, site structure, internal links, speed, and structured data. Get findings ranked by severity, with evidence and a sequenced list of fixes.
Plan automated email and SMS messages around customer behavior, from welcome and onboarding to re-engagement and transactions. Get help choosing timing and audience segments, shaping a sequence, and diagnosing weak opens, clicks, or conversions.
Improve an app’s visibility and install conversion in the App Store and Google Play. Review store metadata, search terms, screenshots, ratings, and user reviews to identify listing issues, plan launch pages, and test changes one at a time.