Marketing & Social skills

产品发布邮件, 含 masthead、hero、CTA、规格表, table-fallback

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Audit Apple Ads measurement, AdServices and AdAttributionKit, campaign and keyword structure, Search Match, App Store placements, custom product pages, bidding, budgets, MMP reconciliation, and policy. Use for Apple Ads, Apple Search Ads, App Store ads, Search Match, custom product pages, AdServices, or Apple app-install campaigns.

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根据用户指定的规则，将产品标题重写为利于SEO的英文标题。适用于需要删除品牌型号、规范格式、保留关键参数且输出纯文本的场景。

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Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved campaign changes. Also trigger on PPC, paid social, retail media, attribution, tracking, landing pages, cross-platform conversion totals, negative keywords or search terms, beta-feature scoring, stale platform claims, API-token or credential setup, campaign deletion, and safe Claude Ads installation or uninstall.

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Audit Meta Ads measurement, Pixel and Conversions API, attribution, Facebook and Instagram creative, audiences, placements, automation, budgets, account structure, and policy. Use for Meta Ads, Facebook Ads, Instagram Ads, Advantage+, Pixel, CAPI, Events Manager, creative fatigue, or Meta campaign optimization.

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Audit X Ads measurement, X Pixel and Conversions API, campaign objectives, keyword and conversation targeting, creative, budgets, brand safety, app measurement, and reporting. Use for X Ads, Twitter Ads, promoted posts, X Pixel, X Conversions API, conversation targeting, or paid campaigns on X.

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Extract a public-safe brand and offer profile for paid advertising from an authorized website and operator input. Triggers on: brand DNA, brand profile, brand identity, brand style, brand colors, brand voice, visual identity, style guide, website brand analysis.

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Render Markdown, HTML, or PDF paid-advertising reports from a validated Claude Ads JSON run bundle. Use for ads report, client report, audit PDF, executive audience reporting, or exporting prior audit and plan results.

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Research competitor paid-ad presence, messaging, creative, formats, landing pages, keyword and auction signals, transparent ad libraries, and strategic gaps across supported platforms. Use for competitor ads, ad libraries, ad spy, competitive PPC analysis, competitor creative, Google Ads Transparency, Meta Ad Library, or paid-media competitor research.

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Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.

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Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.

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Calculate and model paid-media CPA, CPL, CPC, CPM, ROAS, MER, break-even targets, contribution margin, LTV:CAC, impression-share opportunity, budgets, forecasts, and experiment economics. Use for PPC math, ad calculator, break-even analysis, ROAS calculator, CPA calculator, budget forecast, LTV CAC, or MER.

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Use this skill for the architecture phases of an MBSE workflow in MATLAB, when writing idempotent buildXxx.m scripts that produce a three-layer RFLPV architecture (Functional, Logical, Physical) with interface dictionaries, stereotype profiles, allocation sets, and requirements Implement links. Trigger for defining stereotype properties, functional-to-logical / logical-to-physical allocation, mapping requirements to components via slreq Implement links, or running quantitative roll-up analysis on the architecture. Do NOT trigger for ad-hoc structural edits to an already-built System Composer model (adding one component, rewiring a port) — use `building-simulink-models` with `model_edit` for that. Works alongside the `system-composer` skill for detailed SC API patterns.

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Use this skill when authoring reusable, idempotent MATLAB scripts that build System Composer architecture models via the architecture-modeling API — `systemcomposer.createModel`, `addComponent`, `addPort`, `setInterface`, `connect(srcPort, dstPort)`, interface dictionaries (.sldd) with `addInterface`/`addElement`, profiles/stereotypes with `Profile.createProfile` and `addStereotype`, or `systemcomposer.allocation.createAllocationSet`. Also trigger when debugging these APIs (connections that don't appear, interfaces that don't resolve, profile save errors, `createAllocationSet` signature-mismatch errors). Do NOT trigger for ad-hoc structural edits to an already-built model (adding one SubSystem, rewiring a port) — use `building-simulink-models` with `model_edit` for that.

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Beginner-first SEO coaching for people who want to learn by doing one safe, verifiable step at a time. Use for SEO 陪跑、學 SEO、逐步檢查網站、看懂 Search Console／GA4、零付費工具的手動無痕 SERP、關鍵字與搜尋意圖、 內容差距、基礎網站架構、搜尋意圖與頁面對應、content brief、四篇 SEO 寫作實作、 GSC 成效變化與頁面判讀、證據卡與延遲遷移教學， 以及 robots.txt、sitemap、title、canonical、Core Web Vitals 等概念與操作問題。 Do not use for a one-shot full-site audit report or health score, ghostwritten content delivery, PBN/site building, or paid-ad-only advice.

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Generates MLS-ready property listing descriptions with attention-grabbing headlines, feature highlights, neighborhood context, and SEO keywords across multiple buyer-persona styles

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Define lifecycle stages and marketing → sales / CSM handoff rules for leads captured by GTM channels during PRD v0.8 Deployment & Ops. Triggers on requests to set up lead lifecycle, define MQL/SQL criteria, build handoff process, or when user asks "what's an MQL?", "marketing to sales handoff", "lead lifecycle", "lead routing", "RevOps", "MOPS", "marketing operations". Outputs BR-MOPS-* lifecycle rules and GTM-MOPS-* handoff flow entries.

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Synthesize behavioral personas from prior stage evidence for journey mapping and marketing during PRD v0.4 User Journeys. Triggers on requests to define personas, create user profiles, identify target users, or when user asks "who are our users?", "define personas", "user profiles", "target users", "persona creation", "who uses this product?". Consumes CFD- (v0.1-v0.3), BR- (targeting from v0.3 Moat), FEA- (v0.3 Feature Value Planning). Outputs PER- entries with behavioral profiles and feature relationships. Feeds v0.4 User Journey Mapping.

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Generate "X vs Y" and "Alternative to X" SEO/CRO pages targeting competitive search intent during PRD v0.9 Go-to-Market. Triggers on requests to build comparison pages, target competitive search traffic, or when user asks "build alternatives pages", "X vs Y page", "competitor comparison page", "we're better than X page", "capture branded search", "competitive SEO". Outputs SCR-ALT-* page specs and GTM-* channel entries.

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Design the changelog as a distribution surface bridging engineering releases (DEP-/FEA-) to marketing channels (GTM-) during PRD v0.8 Deployment & Ops. Triggers on requests to set up a changelog system, publish releases, or when user asks "how should we publish releases?", "changelog as marketing", "release notes", "Stripe-style changelog", "what to do with our release notes", "ship and tell". Outputs MON-CHG-* changelog entries and per-channel formats.

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Core marketing principles for startups. Covers positioning, messaging, channels, and growth. Focus on what works for resource-constrained teams. Battle scars included: I've watched startups burn $1M on Instagram ads because "that's where competitors are", seen "growth hacks" destroy brand trust overnight, and advised founders who scaled marketing before finding product-market fit. Contrarian take: Most startup marketing advice is backwards. The best marketing doesn't feel like marketing. Distribution comes before product features. And your first 100 customers should never come from paid ads. Use when "marketing strategy, positioning, messaging, customer acquisition, growth channels, brand, go-to-market, " mentioned.

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World-class marketing expertise combining Seth Godin's permission marketing philosophy, Neil Patel's data-driven growth tactics, and the strategic frameworks from brands like Apple, Nike, and Dollar Shave Club. Marketing is the art and science of creating customers. Great marketing isn't about shouting louder - it's about being more relevant. The best marketers understand that attention is earned, not bought. They build systems that compound, create word-of-mouth, and turn customers into advocates. Marketing is the bridge between what you've built and the people who need it. Use when "marketing, campaign, go-to-market, gtm, launch, promotion, advertising, ads, acquisition, demand gen, lead gen, channel, funnel, conversion, cac, customer acquisition, reach, awareness, consideration, marketing, advertising, acquisition, campaigns, gtm, demand-generation, analytics, channels" mentioned.

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Expert patterns for HubSpot CRM integration including OAuth authentication, CRM objects, associations, batch operations, webhooks, and custom objects. Covers Node.js and Python SDKs. Use when "hubspot, hubspot api, hubspot crm, hubspot integration, contacts api, hubspot, crm, marketing, sales, api" mentioned.

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A great product that nobody knows about is a failed product. Go-to-market strategy is how you get your product into customers' hands. Not marketing in the abstract - specific motions, channels, and sequences for your specific situation. This skill covers GTM motion selection (product-led, sales-led, community), channel strategy, launch sequencing, early customer acquisition, and the critical transitions between GTM phases. Use when "go to market, GTM, launch strategy, how to get customers, sales vs product-led, channel strategy, market entry, customer acquisition, distribution strategy, product launch, getting first customers, sales motion, bottoms up, top down sales, go-to-market, gtm, launch, product-led-growth, sales, channels, customer-acquisition, distribution, marketing" mentioned.

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