Marketing & Social skills

World-class copywriting expertise combining the persuasive clarity of David Ogilvy, the conversational warmth of Ann Handley, and the conversion science of modern growth marketers. Copywriting is where brand voice becomes words that move people. Great copy doesn't just communicate—it persuades, connects, and converts. The best copywriters understand that every word earns its place, that benefits beat features, that clarity trumps cleverness, and that the reader's problem is the only starting point that matters. Use when "copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, writing, copy, headlines, conversion, persuasion, messaging, UX-writing, emails" mentioned.

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The intersection of AI generation and performance marketing. This skill covers creating ad creatives at scale using AI tools—from static images to video ads to dynamic creative optimization—while maintaining the conversion focus that performance marketing demands. Traditional creative testing is slow: create 5 variants, wait weeks for data, iterate. AI-powered ad creative is fast: generate 50 variants in an hour, test simultaneously, learn in days, iterate continuously. The constraint is no longer production capacity—it's testing velocity and creative strategy. This skill bridges AI generation capability with advertising effectiveness, ensuring that AI-created ads don't just look good—they convert. Use when "AI ads, ad creative, performance creative, ad generation, creative testing, ad variants, DCO, dynamic creative, Meta ads, Google ads, ad fatigue, conversion creative, advertising, performance-marketing, creative-testing, ai-ads, conversion, paid-media, scale" mentioned.

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Expert in brutally honest, self-deprecating marketing that converts. Covers transparent messaging, vulnerability as strategy, "we're not for everyone" positioning, and turning weaknesses into strengths. Knows when honesty builds trust and when it backfires. Use when "anti-marketing, honest marketing, brutally honest, we're not for everyone, transparent, no bullshit, self-deprecating marketing, " mentioned.

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Expert in absurdist, unhinged, and deliberately weird brand voices that work. Covers the Duolingo owl energy, chaotic social media presence, and knowing exactly how far to push. Understands why weird works and when it catastrophically fails. Use when "absurdist, unhinged, duolingo, weird brand, chaotic energy, off the rails, brand character, " mentioned.

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The specialized craft of writing copy that sells—headlines that stop thumbs, body copy that persuades, CTAs that convert. This is copywriting specifically tuned for advertising: paid media, performance marketing, direct response. Ad copy is different from content writing. Every word costs money (CPM/CPC). Every character competes for attention. There's no time for warm-up—you have one chance to hook, persuade, and convert. The best ad copy feels effortless but is engineered word by word. In the age of AI-generated creative at scale, ad copywriting becomes both more important (you need more variations) and more challenging (everyone has access to the same tools). The differentiation is in the strategy, the insight, and the craft that AI assists but doesn't replace. Use when "ad copy, headline, ad text, CTA, call to action, Facebook ad, Google ad, ad variations, direct response, performance copy, primary text, ad headline, ad-copy, headlines, direct-response, performance, conversion, cta, advertising" mentioned.

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Writes and rewrites the words on marketing pages: homepage, landing page, pricing, feature, product and about pages, including headlines, button text, section copy, title tag and meta description. Starts from the reader's own language and the proof the business can show, edits copy where it lives in the repository, and flags every claim that needs evidence. Use when someone says "write copy for this page", "rewrite our homepage", "this page sounds generic", "headline ideas", "better CTA", "landing page copy for this ad" or "pricing page wording". Email copy belongs to email-sequence, popups to popup-cro, and line-editing a finished draft to copy-editing.

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Plans, researches and writes comparison pages: "[rival] alternatives", "[product] vs [rival]", "[rival A] vs [rival B]" and switching guides. Builds each page from a ledger of sourced, dated facts and ends with an honest verdict on who should choose which product. Use when someone asks for an "alternative page", a "vs page", a "competitor comparison", "comparison landing pages", "why us instead of them", or wants existing comparison pages checked for outdated prices and claims that cannot be backed up.

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Assists with building content-driven websites using Astro's island architecture. Use when creating static sites, blogs, documentation, or marketing pages that ship zero JavaScript by default. Trigger words: astro, static site, island architecture, content collections, SSG, hybrid rendering, astro components.

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Optimize paid advertising campaigns across Google Ads, Meta, TikTok, LinkedIn, and other platforms. Use when tasks involve bid optimization, audience targeting, creative testing, ROAS improvement, attribution modeling, budget allocation, campaign structure, retargeting strategies, lookalike audiences, or reducing customer acquisition cost. Covers multi-platform campaign management and creative performance analysis.

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张一鸣（字节跳动/TikTok创始人）的思维框架与表达方式。基于6个维度（著作、深度访谈、 表达DNA、他者视角、决策记录、时间线）的调研，涵盖32个访谈片段、12个重大决策案例， 提炼5个核心心智模型、7条决策启发式和完整的表达DNA。 用途：作为思维顾问，用张一鸣的视角分析产品、组织、全球化、人才和个人成长问题。 当用户提到「用张一鸣的视角」「张一鸣会怎么看」「一鸣的思路」「zhang yiming perspective」时使用。 即使用户只是说「帮我用张一鸣的角度想想」「如果是字节会怎么做」「切换到张一鸣」也应触发。 即使用户说「字节怎么看」「头条的逻辑」「一鸣怎么选择」「一鸣」也应触发。

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TikTok Ads platform expertise. Audit campaigns, creative strategy, audience targeting, Spark Ads, TikTok Shop integration, pixel/Events API setup, and performance optimization. Use when the user asks about TikTok advertising, short-form video ads, TikTok Shop, Spark Ads, or social commerce advertising.

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Google Ads platform expertise. Audit campaigns, keywords, audiences, bidding, and conversion tracking. Use when the user asks about Google Ads, PPC, search advertising, Performance Max, Shopping ads, display campaigns, YouTube ads, or paid search optimization.

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SEO-optimized content creation with brand voice analysis and platform-specific frameworks. Covers blog posts, social media, email marketing, and landing pages. Includes keyword integration, readability optimization, and performance metrics.

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Template-based page generation at scale for SEO. Data-driven content, internal linking architecture, and automated optimization for large-scale content operations. Use when the user asks about programmatic SEO, pSEO, scaled content, template pages, or automated page generation.

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Microsoft Advertising (Bing Ads) platform expertise. Audit campaigns, keywords, audiences, and UET tracking. Use when the user asks about Microsoft Ads, Bing Ads, search advertising on Microsoft, LinkedIn audience targeting, or Performance Max campaigns on Microsoft.

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LinkedIn Ads platform expertise. Audit campaigns, optimize targeting (job title, company, seniority, industry), creative strategy, Lead Gen Forms, conversion tracking, and ABM campaigns. Use when the user asks about LinkedIn advertising, B2B paid social, LinkedIn campaign optimization, Lead Gen Forms, Matched Audiences, or professional audience targeting.

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Framework-driven copywriting for ads, landing pages, emails, sales pages, and CTAs. Includes AIDA, PAS, BAB, 4Ps, StoryBrand, QUEST, FAB, and more. Use when writing conversion-focused copy, ad creative, headlines, email sequences, sales pages, or when the user mentions copywriting frameworks, persuasive writing, or direct response copy.

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Extract and analyze competitor advertising from public ad libraries (Facebook Ad Library, Google Ads Transparency Center, TikTok, LinkedIn). Identifies messaging patterns, creative formats, pain points targeted, and positioning gaps. Use for competitive intelligence, campaign planning, and creative inspiration.

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Meta Ads (Facebook & Instagram) platform expertise. Audit campaigns, audiences, creative strategy, pixel tracking, and CAPI. Use when the user asks about Facebook Ads, Instagram Ads, Meta Ads, social media advertising, Advantage+ campaigns, or Meta pixel/CAPI setup.

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Backlink profile audit via the DataForSEO Backlinks API. Returns total backlinks, referring domains, dofollow ratio, top anchors with over-optimization flags, top referring domains by authority, and a toxicity assessment with an Authority Score (0-100).

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Content topical authority and gap analysis powered by the DataForSEO Labs API. Clusters a domain's ranked keywords into topics, identifies strong vs weak vs missing topic clusters versus competitors, and returns a Content Score (0-100) plus the highest-leverage content opportunities to write next.

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Identify true SEO competitors and quantify the gap, powered by the DataForSEO Labs API. Returns the top 10 competing domains by SERP overlap, with shared and unique keywords, traffic estimates, and a Competitive Score (0-100) showing how dominant the target is in its category.

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Keyword research and opportunity scoring via the DataForSEO Keywords Data and Labs APIs. Returns search volume, CPC, competition, intent classification, related keywords, and long-tail suggestions with a Keyword Score (0-100).

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Track multiple domains and keywords across runs using the DataForSEO SERP API. Saves a local watchlist of domains + their target keywords, then re-runs live rank checks on demand and surfaces any position changes (gains, losses, drops) since the last check.

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