Gabriel Moreira

Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, or improving CPA and ROAS.

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Generate rights-cleared paid-ad product photography variants from an authorized source image and validated brand profile. Triggers on: product photo, product photography, virtual photoshoot, photoshoot, enhance product image, studio shot, lifestyle shot, lifestyle product image, floating product image, ingredient shot.

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Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning.

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Refresh Claude Ads platform, API, policy, regulation, benchmark, issue, pull-request, fork, and repository evidence. Use for ads research refresh, expired refresh_due dates, stale API or platform claims, reverify-or-demote decisions, release-current claim validation, ecosystem review, current platform changes, or updating paid-media knowledge.

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Set up a paid-media client, account, data-source, privacy, and mutation-guardrail profile for Claude Ads. Use for onboarding, initial configuration, API tokens or credential profiles, environment-variable or keychain setup, connecting exports or read adapters, safe native or verified-local installation, curl-pipe-bash install requests, declaring KPIs, or preparing a new advertising project.

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Validate Claude Ads contracts, scoring inputs, run bundles, capabilities, source freshness, safety, installation, uninstall, or release readiness. Use for ads validate, ads status, ads next, maturity checks, ownership-manifest uninstall, preserving unrelated ads-* skills, checksum verification, preflight, QA, or release audits.

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Audit YouTube Ads campaign setup, video inventory, Shorts, in-stream, CTV, creative, audiences, brand safety, bidding, and measurement. Use for YouTube Ads, video ads, pre-roll, bumper ads, skippable in-stream, Shorts ads, VAC migration, or CTV. Read-only; use ads-google for Google-managed campaign types and ads-optimize to change campaigns.

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Score one blog post (or a folder of posts) on a 5-category 100-point scale covering content quality, SEO, E-E-A-T, technical elements, and AI citation readiness. Runs the deterministic analyzer first, then adds judgment and prioritized Critical/High/Medium/Low fixes. Advisory style diagnostics never infer authorship or affect the score. Exports markdown, JSON or table; works with MDX, markdown, HTML or a URL. Use when the user asks to analyze, score, rate or check the quality of specific posts ("analyze blog", "blog score", "check blog quality", "rate this post"). For a site-wide health check (orphan pages, cannibalization, stale content, schema across all posts) use blog-audit instead.

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Paid Gemini TTS audio for a finished blog post: summary, full read-aloud, or two-speaker dialogue, with an MP3 and an HTML5 embed. Asks for explicit consent before the first paid call. Runs only on an explicit request: /blog audio, "generate audio for this blog post", "narrate this blog post", "audio version of this post", or "podcast version of this post". Not for general speech or dictation questions.

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Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, the blog orchestrator loads these files, fenced as untrusted data, for write, rewrite, brief, outline, calendar, and strategy workflows. Pairs with blog-persona, which manages the structured persona JSON. Use when the user says "blog brand", "create brand context", "BRAND.md", "VOICE.md", "establish editorial brand". Not for learning a voice from existing posts (blog-style) or managing persona JSON (blog-persona).

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Create a content brief for ONE planned post: target and secondary keywords, search intent, template choice, competitor gaps from the live SERP, sourced statistics to include, section plan, internal-link targets, and distribution ideas. Use when the user says "content brief", "blog brief", "SEO brief", "article brief". Not a skeleton only (blog-outline), a multi-post plan (blog-strategy, blog-calendar, blog-cluster), or the article itself (blog-write).

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Internal capability, not user-invocable: the orchestrator calls it while running blog-write or blog-rewrite to turn research data into dark-mode compatible inline SVG charts (horizontal bar, grouped bar, donut, line, lollipop, area, radar) for HTML or MDX. Produces accessible markup (role=img, aria-labelledby, unique ids), source attribution and transparent backgrounds. Agents cannot call it.

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Compare two Google Search Console page exports (current vs previous period) to flag pages whose clicks or impressions fell by a chosen threshold, with a triage hint (refresh, query shift, consolidate, prune). The 20% default is a screening heuristic, not proof of decay. Use for "/blog decay", "content decay", "QoQ decline", "refresh declining posts". Needs two GSC exports; not for diagnosing a single traffic drop live (blog-google) or rewriting posts (blog-rewrite).

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FLOW framework integration for bloggers. Evidence-led content workflow using the Find, Optimize, Win loop with stage-specific AI prompts from the FLOW knowledge base (30 blog-applicable prompts, adapted from FLOW under CC BY 4.0). Use when user says "FLOW framework", "blog flow", "/blog flow", "evidence-led blogging", or "find optimize win", or asks for stage-specific blog prompts. Not for generic prompt writing.

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Audit one blog post file for AI-citation readiness (self-contained, sourced passages, entity clarity, structure, crawler access) and score it with an internal 0-100 heuristic plus per-surface notes for AI Overviews, AI Mode, ChatGPT, Perplexity, Claude, Gemini, and Copilot. Use when the user says "geo", "aeo", "ai citation", "citation audit", "chatgpt citation". Not for a site-wide audit, live AI-visibility tracking, or schema generation (use claude-seo seo-geo, blog-audit, blog-schema), and not a promise of citations.

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Credentialed Google API calls for a blog: PageSpeed Insights, CrUX history, Search Console performance and URL Inspection, GA4 organic traffic, Cloud NLP entities, YouTube video search, Google Ads Keyword Planner, and the Indexing API (job and livestream pages only). Uses the user's Google credentials, quotas, and sometimes billing, and asks for consent before the first call. Runs only on an explicit request: /blog google, "run PageSpeed on this blog URL", "pull my Search Console data", "inspect this URL's index status", "set up Google API credentials". Shares config with claude-seo at ~/.config/claude-seo/google-api.json.

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Paid Gemini image generation for blog heroes, inline illustrations, and OG cards (direct API by default, optional MCP for edits). Asks for explicit consent before the first paid call. Runs only on an explicit request: /blog image, "generate a blog hero image", "blog illustration", "edit this blog image", "OG image", or when blog-write or blog-rewrite needs a hero. Not for charts (blog-chart) or stock-photo search.

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Deep cultural adaptation of an already translated blog post for one target market: local examples, CTAs, legal references, statistic sources, and formality (Sie/du, tu/vous). Built-in profiles for DACH, Francophone, Hispanic, and Japanese markets. Use when the user says "localize blog", "cultural adaptation", "adapt for Germany", "lokalisieren", "localiser", "adaptar" and a translation already exists. Not for translating (use blog-translate), auditing a folder of translations (use blog-locale-audit), or the full write-translate-localize pipeline (use blog-multilingual).

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One-command multilingual blog creation. Writes a blog post, translates it into user-specified languages, applies cultural adaptation, and emits hreflang tags, sitemap entries, and a CMS-ready language map. The complete write-to-publish pipeline for international content. Orchestrates blog-write, blog-translate, blog-localize, and (optionally) seo-hreflang. Use when user says "multilingual blog", "blog multilingual", "write in multiple languages", "international blog", "mehrsprachiger Blog", "blog multilingue", "blog multilingue", "create blog in German and French".

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Query a user's Gemini Notebook (formerly NotebookLM) for source-grounded answers through a logged-in browser session on their Google account. Uses the account's usage limits and writes browser state. Runs only on an explicit request: /blog notebooklm, "ask my Gemini Notebook", "ask my NotebookLM notebook", or "query my notebook library". Also used by blog-write when the user named a notebook for research. Not for generic research or note-taking.

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SERP-informed outline generation with H2/H3 heading hierarchy, competitive content gap analysis, section-by-section word count targets, chart and image placement markers, optional FAQ question planning, and internal linking zones. Skeleton only: structure, H2/H3 hierarchy, word counts, optional FAQ slots. Use blog-brief instead if you need full competitive analysis, statistics research, and image suggestions. Lighter than a full content brief, generates article skeleton and structure only, ready for /blog write to consume. Use when user says "outline", "blog outline", "content outline", "structure blog", "plan sections", "article skeleton", "heading structure", "SERP analysis", "competitive outline", "plan article".

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Turn an existing blog post into draft text for other channels: X threads, LinkedIn posts, Threads/Bluesky, short-video scripts, YouTube scripts, Reddit posts, newsletter excerpts, podcast scripts. Saves drafts to files; it never posts anywhere. Never invents personal stories or results: first-hand framing appears only when the user supplies it. Use when the user says "repurpose", "turn this post into a thread", "linkedin post from blog", "youtube script from post". Not for writing the blog post itself (blog-write) or scheduling.

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Audit Pinterest Ads measurement, Pinterest Tag and Conversions API, catalog and shopping readiness, visual creative, audiences, Performance+ intent, budgets, brand safety, and reporting. Use for Pinterest Ads, promoted Pins, shopping ads, catalog sales, Pinterest Tag, Pinterest Conversions API, or Pinterest Performance+.

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Audit Reddit Ads measurement, campaign structure, community and interest targeting, creative-native fit, catalog advertising, budgets, brand safety, and reporting. Use for Reddit Ads, conversation ads, community targeting, Reddit Pixel, Reddit Conversions API, or Reddit dynamic product ads.

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