Gabriel Moreira

Audit Snapchat Ads measurement, Snap Pixel and Conversions API, mobile and app campaigns, creative, AR and catalog formats, audiences, budgets, brand safety, and reporting. Use for Snapchat Ads, Snap Ads, Snap Pixel, Snapchat Conversions API, AR Lens ads, app-install campaigns, or Snapchat dynamic product ads.

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Design and evaluate paid-ad experiments with hypotheses, randomization units, sample-size and duration assumptions, guardrails, platform experiment tools, analysis, and decision rules. Use for A/B test, split test, experiment design, hypothesis, statistical significance, sample size, test duration, or experiment readout.

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Audit TikTok Ads measurement, Pixel, mobile-first creative, audiences, Smart+, Shop and commerce campaigns, bidding, budgets, pacing, attribution, and policy. Use for TikTok Ads, TikTok Pixel, Smart+, TikTok Shop Ads, GMV Max, or Spark Ads. Read-only; use ads-server-side-tracking for server-side events and ads-optimize to change campaigns.

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Audit X Ads measurement, X Pixel and Conversions API, campaign objectives, keyword and conversation targeting, creative, budgets, brand safety, app measurement, and reporting. Use for X Ads, Twitter Ads, promoted posts, X Pixel, X Conversions API, conversation targeting, or paid campaigns on X.

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Full-site blog health assessment scanning all blog files for quality scores, orphan pages, topic cannibalization, stale content, and AI citation readiness. Runs canonical batch analysis before site-wide checks. Produces per-post scores and a prioritized action queue. Use when the user asks for a site-wide blog health check across many posts ("blog audit", "blog health", "audit all posts", "site audit of the blog"). For one post, or a quality score with fixes for a few named files, use blog-analyze instead.

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Build a dated monthly or quarterly editorial calendar: which posts to publish or review when, content mix, templates, distribution timing, and a material-change review queue. Use when the user says "editorial calendar", "content calendar", "publishing schedule", "what should I write this month". Not for positioning or pillars (blog-strategy), SERP-validated cluster maps (blog-cluster), or detecting declining pages from Search Console exports (blog-decay). Publication frequency is not a ranking signal.

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Detect keyword cannibalization across blog posts by extracting primary keywords from titles and headings, clustering semantically similar targets, and flagging posts competing for the same search intent. Supports a free local mode (file analysis) and a paid DataForSEO API mode that runs only after the user approves the call count. Outputs a severity-scored report with merge or differentiate recommendations. Use when the user says "cannibalization", "keyword overlap", "competing pages". Not a site audit (blog-audit) or cluster planning (blog-cluster); it changes no files or redirects.

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Semantic topic cluster planning and automated execution engine for claude-blog. Performs SERP-based keyword research, groups keywords by search intent and SERP overlap, builds a hub-and-spoke cluster architecture, generates an interactive SVG cluster map, and executes the full cluster by orchestrating blog-write calls with shared cluster context and automatic internal-link injection. Fills the strategy-to-execution gap: blog-strategy plans the blueprint, blog-cluster builds the house. Use when user says "blog cluster", "topic cluster", "content cluster", "cluster plan", "cluster execute", "cluster map".

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Verify statistics and claims in blog posts by fetching cited source URLs and checking if the claimed data actually appears on the page. Extracts all load-bearing claims (statistics, product or policy claims, ranking and comparative claims, named sources), validates cited URLs before fetching, and scores match confidence (exact match 1.0, paraphrase 0.7-0.9, not found 0.0). Flags uncited claims as UNVERIFIED and marks a claim verified only when this run fetched the source and found the passage. Checks that a source says what the post says it says; it cannot prove the source is true or verify first-hand experience. Use when the user says "fact check", "verify statistics", "check sources", "factcheck". Report only; not for rewriting posts (blog-rewrite).

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Read-only audit of a folder of existing multilingual blog posts: translation coverage, parity, hreflang and canonical consistency, meta-tag parity, and stale translations, with a prioritized report. Use when the user says "locale audit", "check translations", "multilingual audit", "hreflang check", "Uebersetzungen pruefen" about posts that already exist. Not for creating or fixing translations (blog-translate, blog-localize, blog-multilingual) or for a site-wide technical hreflang crawl (claude-seo seo-hreflang).

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Create and manage writing personas with NNGroup 4-dimension tone framework (Funny-Serious, Formal-Casual, Respectful-Irreverent, Enthusiastic-Matter-of-fact). Personas define readability targets, sentence length distribution, vocabulary tier, contraction frequency, and summary box label. Used by blog-write and blog-rewrite to enforce consistent voice. Use when the user says "create persona", "use persona", "list personas", or wants tone sliders and writing rules saved as structured JSON. Not for measuring style from existing posts (blog-style) or for audience, positioning, and taboo-phrase context files (blog-brand).

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Monitor paid-ad account pacing, delivery, performance, creative fatigue, tracking, policy, and data quality across supported platforms. Use for daily or weekly checks, anomaly review, budget pacing, post-launch verification, or campaign monitoring.

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Render Markdown, HTML, or PDF paid-advertising reports from a validated Claude Ads JSON run bundle. Use for ads report, client report, audit PDF, executive audience reporting, or exporting prior audit and plan results.

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Rewrite and optimize existing blog posts for Google SEO (May 2026 Core Update, E-E-A-T) and AI citation visibility as one SEO discipline. For AI-citation-only audit (no Google work), use blog-geo instead. Replaces fabricated statistics with sourced data, applies answer-first formatting, adds images, generates SVG charts, and updates modified dates only for substantive changes. Works with any blog format (MDX, markdown, HTML). Use when user says "rewrite blog", "optimize blog", "update blog", "improve blog", "fix blog".

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Extract a public-safe brand and offer profile for paid advertising from an authorized website and operator input. Triggers on: brand DNA, brand profile, brand identity, brand style, brand colors, brand voice, visual identity, style guide, website brand analysis.

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Generate paid-ad image assets from a validated creative brief and brand profile using an explicitly configured image provider. Triggers on: generate ads, generate ad images, create ad creatives, create ad images, make ad images, generate visuals, make campaign visuals, generate images from campaign brief.

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Calculate and model paid-media CPA, CPL, CPC, CPM, ROAS, MER, break-even targets, contribution margin, LTV:CAC, impression-share opportunity, budgets, forecasts, and experiment economics. Use for PPC math, ad calculator, break-even analysis, ROAS calculator, CPA calculator, budget forecast, LTV CAC, or MER.

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Audit server-side paid-media measurement including server-side tag management, platform conversion APIs, event taxonomy, browser/server deduplication, consent, hashing, data quality, observability, and privacy. Use for server-side tracking, sGTM, server-side tagging, Meta CAPI, TikTok Events API, event_id, deduplication, pixel debugging, first-party measurement, or conversion data loss.

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Audit paid-ad copy, images, video, hooks, concepts, format coverage, platform-native fit, message match, creative fatigue, accessibility, and policy across supported platforms. Use for creative audit, ad creative, creative fatigue, creative diversity, ad copy review, video review, image review, or production priorities.

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Connect an MCP-capable coding agent to OpenChatCut and edit local video projects. Use when the user asks to install, connect, or set up OpenChatCut; inspect or edit an OpenChatCut project; work with its timeline, transcript, captions, media, generation, motion graphics, audio, color, or export tools; or recover from an OpenChatCut MCP error.

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Help authors learn from exemplary ICLR, ICML, and NeurIPS papers through source-linked manuscript comparisons, concrete writing and experiment suggestions, and guided reflection. Use for research storytelling, contribution framing, paper comparison, figure planning, or research retrospectives. Not an acceptance predictor or a routine grammar/citation formatter.

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Use when you need Codex to coordinate multiple agents through Agent Relay for peer-to-peer messaging, lead/worker handoffs, or shared status tracking across sub-agents and terminals.

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Plan and build 2D game maps and scenes - top-down and side-scrolling levels, tilemaps, prop packs, parallax backgrounds and HD-2D battle or story plates - with collision, navigation and reachability checks, environment motion, a playable HTML preview and export to Tiled, Godot 4 or LDtk. Map art (terrain, tiles, props, plates, parallax layers) is image generation by default, through generate2dmedia route_media.py (the API when a key is configured, else the local Codex or Grok CLI); map data (layout, collision, exits, spawns) is written as data. Use for any map, level, room, scene, background, terrain or prop-kit request. Not for characters, creatures, items or FX (generate2dsprite), character animation (video2dsprite), code-drawn tiles or maps (codeart2d, only on request) or calling an image or video API by itself (generate2dmedia).

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Explicit-only last resort. Draws game art from code, with no image model - pixel sprites from a PixelSpec, flat vector props, UI and icons from portable SVG, rigged characters with planted feet, FX with a JS runtime, seam-proven autotiles, playable top-down layouts with collision, stylized parallax and ambient plate motion - palette-exact, with QA and review sheets. Use only when the user explicitly asks for code-drawn art, or when generate2dmedia route_media.py finds no image or video route (no-route, exit 3). Never the default - image generation (generate2dsprite, generate2dmap, video2dsprite) comes first for characters, props, maps and FX. Not for painterly, detailed or likeness art, HD-2D plates or realistic fire, smoke or water. Always disclose the result as code-drawn.

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