When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
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tensology/decisionsai☆ 17Updated Oct 21, 2026
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
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unempyd/revenueos☆ 7Updated Sep 14, 2026
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
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mostafasudo/appilot☆ 3Updated Sep 14, 2026
Research competitors’ paid ads on Meta and Google, then examine their messaging, formats, and landing pages. Produce a strategy report showing paths from ads to signups, gaps in competitors’ approaches, and ideas for campaigns to test.
- Review the ad landscape before a campaign launch
- Compare competitors’ messages and ad formats
- Examine the path from an ad to a signup
github/awesome-copilot☆ 40.3KUpdated Oct 21, 2026
When the user wants to analyze competitors for SEO, content, backlinks, or positioning. Also use when the user mentions "competitor analysis," "competitor research," "competitor keywords," "competitor backlinks," "link gap," "content gap," "competitor content," "competitive analysis," or "competitor comparison." For content roadmap, use content-strategy.
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kostja94/marketing-skills☆ 1.1KUpdated Oct 21, 2026
Synthesize multiple per-competitor research files (produced by /competitor-research) into a single canonical threat matrix. Writes to marketing/competitors/aggregate.md as the locked canonical version every downstream skill reads. Triggers - "competitor aggregate", "synthesize competitors", "competitor matrix", "threat matrix", "lock competitor canonical"
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matteotitta/claude-code-marketing-quickstart☆ 63Updated Jul 31, 2026
Generates and maintains competitive battlecards from win/loss data, competitor intel, G2 reviews, and sales feedback. Use when building battlecards for a specific competitor, updating existing battlecards with new intel, preparing BDRs or AEs for competitive deals, analyzing win/loss patterns against a competitor, or responding to a competitor's product launch or pricing change. Also use when asked to "build a battlecard," "update competitive intel," "how do we beat [competitor]," "what do we say when a prospect mentions [competitor]," or "analyze our win/loss against [competitor]." Designed for B2B SaaS teams selling against known competitors in deals with multi-persona buying committees.
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Stallin-Sanamandra/b2b-saas-marketing-skills☆ 6Updated Apr 27, 2026
Compare competing products using pricing pages, reviews, hiring information, and other market signals. Produce evidence-backed scores across 12 dimensions, pricing and usability analyses, and a prioritized action plan with a presentation outline for stakeholders.
- Comparing competitors before a product strategy meeting
- Assessing a competitor’s new feature or pricing change
- Preparing competitor comparison material for a sales pitch
alirezarezvani/claude-skills☆ 28.5KUpdated Aug 30, 2026
Track competitors’ products, pricing, and customer wins or losses, then turn findings into sales comparison sheets, market positioning updates, and feature gap summaries that inform product planning and leadership decisions.
- Mapping direct, indirect, and emerging competitors
- Preparing competitor comparison sheets for sales calls
- Analyzing why deals were won or lost
alirezarezvani/claude-skills☆ 28.5KUpdated Aug 30, 2026
Explore five ways to position a product against competitors. Review five leading competitors, identify gaps in their messaging, and develop positioning statements with audience rationale, supporting messages, and the product advantages behind each idea.
- Defining positioning for a new product
- Exploring ways to stand apart from competitors
- Finding gaps in competitor messaging
phuryn/pm-skills☆ 27.3KUpdated Oct 16, 2026
Research competitors’ public ads, messages, creative formats, and landing pages using official ad libraries and permitted sources. Separate observations from estimates, then identify evidence-backed opportunities, risks, and experiments for paid advertising.
- Comparing competitors’ advertising messages and formats
- Researching ads in official transparency libraries
- Comparing landing pages and offers
AgriciDaniel/claude-ads☆ 10.3KUpdated Oct 17, 2026
Extract YouTube transcripts and analyze messaging, structure, intended viewers, emotional appeal, credibility, and calls to action—requests for viewers to act. Analyze one video or compare several keyword-selected videos to identify recurring strategies and content gaps.
- Compare competitors' video content strategies
- Research intended viewers and their problems
- Identify topics competitors have not covered
browser-act/skills☆ 6.2KUpdated Aug 24, 2026
Deep competitive intelligence for any market. Analyzes competitors' products, pricing, customer sentiment, GTM strategy, and growth signals using real web data. Produces battle cards, pricing landscape, and feature matrix. Use when the user wants to understand their competitive landscape, analyze competitors, compare products in a market, or research who they're competing against. Triggers for "who are my competitors", "competitive analysis", "competitor research", "battle cards", "pricing comparison", "competitor pricing", "market players", "competitive intelligence", "competitive landscape", "who else is in this space", "competitive moat", or any request to profile, compare, or map competitors in a category. Works standalone — no prior startup-design session needed.
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ferdinandobons/startup-skill☆ 1.2KUpdated Jul 1, 2026
Run a competitive SEO analysis comparing the user's site to chosen competitors across SERP overlap, content depth, backlink profiles, technical posture, and brand presence. Use this skill whenever the user wants to analyze competitors, find content gaps, identify backlink opportunities, understand why competitors outrank them, or benchmark against the rest of their category. Triggers on competitor analysis, competitive analysis, SERP analysis, content gap, backlink gap, why is X ranking, who is winning the SERP, beat my competitor, benchmark, market positioning. Also triggers when planning a content strategy and the question 'what are competitors doing' is implicit.
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rampstackco/claude-skills☆ 983Updated Oct 19, 2026
Amazon competitor monitoring and competitive intelligence for sellers. Track pricing changes, inventory levels, new product launches, review velocity, and advertising patterns for competitor ASINs. Set up monitoring alerts for price drops, stock-outs, and market changes. Works on 12 Amazon marketplaces. No API key required. Use when: (1) monitoring competitor pricing strategies, (2) tracking competitor inventory and stock patterns, (3) detecting new product launches in your category, (4) analyzing competitor review velocity and ratings, (5) identifying market opportunities from competitor gaps, (6) setting up competitive alerts and benchmarks.
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nexscope-ai/Amazon-Skills☆ 785Updated Aug 26, 2026
Your competitor just launched. You have no idea how they grew so fast. Should you reverse-engineer their website? Track their social media? Map their growth flywheel? This gives you the complete SOP — from Wayback Machine snapshots to X/Twitter propagation analysis to growth flywheel scoring. Built from 150+ AI startup competitive analyses including the Lovable case study (4.3M views, 229K impressions launch day). By @WeiYipei. Inside: 4-step research framework (website → social → traffic → ad spend) · 3-version Wayback evolution analysis · X/Twitter propagation-chain mapping · growth-flywheel 6-stage scoring · KOL identification · content-effectiveness ranking · ICP + freemium pricing teardown · self-check checklist. New in 1.2: time-machine competitor archaeology — Google date-range search back to pre-fame years, star-history launch-day reconstruction (AppFlowy ~40-channel zero-budget launch teardown), competitor funding news as a launch-timing signal, and the "open source alternative" positioning play. Sourced from first-hand founder interviews (AFFiNE co-founder, 2026-04, self-reported figures marked). 🇨🇳 你的竞品刚刚爆了。你完全不知道他们怎么做到的。该拆官网?盯社媒?画增长飞轮?这份 SOP 给你从 Wayback Machine 快照到 X/Twitter 传播链路还原到飞轮六阶段评分的完整方法论。基于 150+ AI 创业公司竞品分析实战,含 Lovable 完整案例。 🇯🇵 競合が突然バズった。どうやって成長したか全く分からない。このSOPは、Waybackスナップショットからツイッター伝播チェーン分析、フライホイール6段階スコアリングまでの完全な競合調査フレームワークを提供します。150以上のAIスタートアップ分析から構築。 🇰🇷 경쟁사가 갑자기 폭발적으로 성장했습니다. 어떻게 그렇게 빨리 성장했는지 모릅니다. 이 SOP는 Wayback 스냅샷부터 X/Twitter 전파 체인 분석, 플라이휠 6단계 스코어링까지 완전한 경쟁사 조사 프레임워크를 제공합니다. 150개 이상의 AI 스타트업 분석에서 구축. Triggers: "competitor research" | "competitive analysis" | "competitor analysis" | "growth flywheel" | "market research" | "竞品调研" | "竞品分析" | "增长飞轮" | "传播链路" | "競合分析" | "경쟁사 분석" | "social media teardown" | "Twitter propagation" | "content strategy analysis"
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Gingiris-1031/gingiris-skills☆ 86Updated Oct 15, 2026
Run deep research on a single competitor. Produces a dossier with executive summary, position + messaging, status-quo alternatives, key differentiators, pricing position, where-they-win / where-they-lose, threat assessment, and what to watch. Writes to marketing/competitors/MMYY-{competitor-slug}.md. Triggers - "competitor research", "competitive analysis", "research competitor X", "battlecard prep", "analyze [competitor name]
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matteotitta/claude-code-marketing-quickstart☆ 63Updated Jul 31, 2026
Creates high-converting 'X vs Y' and 'X alternatives' SEO pages that capture comparison search traffic. Researches competitors, writes honest comparison content, and adds schema markup (FAQPage, ItemList). Use when someone needs alternatives pages, comparison content, or says 'alternatives page', 'vs page', 'comparison', 'competitor alternatives', 'X vs Y page', or wants to capture competitor brand search traffic with SEO content. Also trigger when someone wants to rank for competitor brand names, capture competitor search traffic, create a compare page, or build a competitive content hub. Even if they just say 'how do we compete with X' or 'we need to show up when people search for [competitor]', this skill applies. Owns the individual alternatives / vs / comparison page. For a batch roadmap of many pages with a phase tracker, see /seo-machine. For programmatic SEO and templated content at scale, see /seo-content.
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MoizIbnYousaf/marketing-cli☆ 32Updated Oct 20, 2026
Analyze competitors using Blue Ocean Strategy's ERRC Grid and Strategy Canvas (W. Chan Kim and Renee Mauborgne) to identify uncontested market space, not just who is better on the same axes. Produces an ERRC Grid, Strategy Canvas, positioning matrix, messaging comparison, and differentiation map. Use when the user asks for competitive analysis, competitor research, "how do we compare to X", positioning vs competitors, market landscape, "analyze our competition", "where is the blue ocean", or wants to update competitor docs. Writes to knowledge/markets/competitors.md. For a lightweight competitor summary in the knowledge base, see brand-context. For positioning against them, see positioning-doc. For a product or feature-level comparison outside the marketing knowledge base, see competitive-analysis.
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qa-aman/claude-skills☆ 21Updated Oct 19, 2026
When the user wants competitor comparison or alternative pages for SEO and sales enablement — 'alternative page,' 'vs page,' '[Product] vs [Product],' 'battle card,' 'competitor teardown.' Covers four formats: singular/plural alternatives, you vs competitor, competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
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rajitsaha/100xprism☆ 10Updated Oct 14, 2026
Deep competitive intelligence for any market. Analyzes competitors' products, pricing, customer sentiment, GTM strategy, and growth signals using real web data. Produces battle cards, pricing landscape, and feature matrix. Use when the user wants to understand their competitive landscape, analyze competitors, compare products in a market, or research who they're competing against. Triggers for "who are my competitors", "competitive analysis", "competitor research", "battle cards", "pricing comparison", "competitor pricing", "market players", "competitive intelligence", "competitive landscape", "who else is in this space", "competitive moat", or any request to profile, compare, or map competitors in a category. Works standalone — no prior startup-design session needed.
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sathishssj3/Stereix-Engine☆ 2Updated Oct 4, 2026
Assess a scoped competitor set across nine dimensions using evidence and consistent scoring criteria. Produce comparable profile cards and a two-axis positioning plot to show rival strengths, weaknesses, and competitors occupying the client's target space.
- Comparing competitors with consistent scoring criteria
- Creating competitor profiles with supporting sources
- Mapping rivals against two strategic positioning axes
affaan-m/ECC☆ 285.6KUpdated Oct 5, 2026
Collect competitor data from Google Maps, Booking.com, and social or video platforms using Apify Actors, data extraction tools. Compare content, ads, reviews, pricing, and audience metrics, then receive structured results and strategic takeaways.
- Compare competitors' social posts and video performance
- Benchmark hotel pricing and reviews
- Analyze competitors' ad content
sickn33/agentic-awesome-skills☆ 48.3KUpdated Oct 21, 2026
Official · ClaudeFreeSummary Research competitors' messaging, product positioning, and content strategy, then build a comparison brief showing strengths, gaps, opportunities, and threats. Use the findings to shape marketing messages, choose content topics, or prepare sales comparison guides.
- Compare competitors' messages and positioning
- Find overlooked content topics and audiences
- Prepare a competitive reference for sales
anthropics/knowledge-work-plugins☆ 31.2KUpdated Oct 21, 2026