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competitor-research-playbook

Your competitor just launched. You have no idea how they grew so fast. Should you reverse-engineer their website? Track their social media? Map their growth flywheel? This gives you the complete SOP — from Wayback Machine snapshots to X/Twitter propagation analysis to growth flywheel scoring. Built from 150+ AI startup competitive analyses including the Lovable case study (4.3M views, 229K impressions launch day). By @WeiYipei. Inside: 4-step research framework (website → social → traffic → ad spend) · 3-version Wayback evolution analysis · X/Twitter propagation-chain mapping · growth-flywheel 6-stage scoring · KOL identification · content-effectiveness ranking · ICP + freemium pricing teardown · self-check checklist. New in 1.2: time-machine competitor archaeology — Google date-range search back to pre-fame years, star-history launch-day reconstruction (AppFlowy ~40-channel zero-budget launch teardown), competitor funding news as a launch-timing signal, and the "open source alternative" positioning play. Sourced from first-hand founder interviews (AFFiNE co-founder, 2026-04, self-reported figures marked). 🇨🇳 你的竞品刚刚爆了。

你完全不知道他们怎么做到的。该拆官网？盯社媒？

画增长飞轮？这份 SOP 给你从 Wayback Machine 快照到 X/Twitter 传播链路还原到飞轮六阶段评分的完整方法论。基于 150+ AI 创业公司竞品分析实战，含 Lovable 完整案例。

🇯🇵 競合が突然バズった。どうやって成長したか全く分からない。このSOPは、Waybackスナップショットからツイッター伝播チェーン分析、フライホイール6段階スコアリングまでの完全な競合調査フレームワークを提供します。

150以上のAIスタートアップ分析から構築。

🇰🇷 경쟁사가 갑자기 폭발적으로 성장했습니다. 어떻게 그렇게 빨리 성장했는지 모릅니다. 이 SOP는 Wayback 스냅샷부터 X/Twitter 전파 체인 분석, 플라이휠 6단계 스코어링까지 완전한 경쟁사 조사 프레임워크를 제공합니다. 150개 이상의 AI 스타트업 분석에서 구축. Triggers: "competitor research" | "competitive analysis" | "competitor analysis" | "growth flywheel" | "market research" | "竞品调研" | "竞品分析" | "增长飞轮" | "传播链路" | "競合分析" | "경쟁사 분석" | "social media teardown" | "Twitter propagation" | "content strategy analysis"

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Gingiris-1031/gingiris-skills
Works withDiscordNotionX (Twitter)Reddit
See how to install

Files included (3)

  • SKILL.md13.5 KB
  • README.md6.3 KB
  • references/podcast-evidence.md474 B

SKILL.md (original)

Review the instructions the agent will receive before you install.

Competitor Research & Growth Flywheel Playbook — Full SOP

Historical reconstruction evidence and citation limits: references/podcast-evidence.md.

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

Complete SOP for systematic competitor research: website evolution analysis, social media channel teardown, growth flywheel scoring, X/Twitter propagation chain mapping, and KOL identification. Battle-tested across 150+ AI startups. Includes Lovable full case study (Nov 2024 launch: 229K impressions, 4.3M video views, 10K+ Discord community).

一、竞品调研核心框架

1.1 四步调研法

步骤内容产出物
Step 1拆解竞品官网不同阶段版本官网演变路径、Value Proposition演进、获客结构
Step 2拆解竞品社媒渠道内容策略各渠道内容分类、发布节奏、KOL合作模式
Step 3导航站拆分（按需）导航站流量来源、友商投放入口
Step 4广告投放拆分（按需）投放渠道、素材策略、流量来源

1.2 工具清单

工具用途
Wayback Machine查看竞品历史官网快照
SimilarWeb流量来源分析、渠道分布
SemrushSEO、广告投放分析

二、官网拆解方法论

2.1 三个关键版本节点

  1. 第一版本的官网 — 最小可行版本
  2. 第一阶段Beta Test的官网 — 封闭测试期
  3. 第一阶段正式Launch的官网 — 公开上市

2.2 每版本记录维度

维度内容
一句话介绍核心Value Proposition
官网长度总屏数、落地页结构
用户案例行业/场景用例
框架结构Banner/Pricing/CTA
SEO动作标题/描述变化
社区渠道Discord/Reddit启动节点
集成生态第三方集成

2.3 对比表格模板

阶段时间节点Value Prop官网长度主要板块启动渠道关键Feature
V1YYYY-MM...X屏.........
BetaYYYY-MM...X屏.........
LaunchYYYY-MM...X屏.........

三、社媒渠道内容拆解

3.1 流量来源判断

先用SimilarWeb判断主要流量来源，再针对重点渠道深入拆解。优先分析对应渠道做得好的竞品。

3.2 Twitter/X 账号矩阵

账号类型拆解重点
官媒发布频次/节奏/风格、内容分类比例
创始人账号与官媒差异化程度
Dev Rel账号BD/生态合作内容
红人账号不同阶段KOL合作

3.3 内容发布节奏（四阶段）

内测（封闭测试）→ 大范围发布 → 长线运营 → Launch Week

3.4 各平台策略对比

维度X/TwitterYouTubeLinkedInTikTok
定位传播引爆用户激活企业获客破圈拉新
频率每日1-3条每周1-3条每周1-2条高

四、增长飞轮分析法

4.1 飞轮六阶段评分

阶段核心问题
创作(Activation)如何驱动"Aha Moment"？
分享(Referral)产品内有病毒传播机制？
发现(Acquisition)潜在用户如何被吸引？
互动(Retention)如何构建社区归属感？
变现(Revenue)免费→付费路径？
产品优化反馈如何驱动迭代？

4.2 强弱判断标准

指标强飞轮弱飞轮
留存Discord DAU高，UGC持续用户流失快
口碑有系统化用户故事传播无放大机制
付费触发点清晰路径模糊
持续性产品与社区闭环依赖外部投放

五、传播节点分析法

5.1 四阶段传播模型

阶段时间核心事件
内部点燃发布后数小时团队集体发声
生态催化1-2天合作伙伴背书
KOL引爆2-3天顶级KOL定性
广泛渗透持续数周多语种用户参与

5.2 内容效果排序（数据验证）

#类型效果
🥇视觉Demo（视频/动图）冲击力最强
🥈真实用户成功案例最可信
🥉竞品对比内容引发讨论
4量化数据展示社交货币
5功能公告覆盖窄

5.3 KOL识别标准

类型识别信号
流量王单帖>100K曝光
话题发动机评论区深度讨论
心智转折点"以后都用它了"

六、X/Twitter 深度分析

6.1 搜索语法

from:[Handle] since:YYYY-MM-DD until:YYYY-MM-DD -filter:retweets lang:en
"[产品名]" OR "[域名]" -from:[官方] since:YYYY-MM-DD -filter:retweets -filter:replies

6.2 单帖爆款拆解

维度分析
Hook从哪个角度讲？
Nugget什么让人忍不住转？
Feeling惊叹/好奇/FOMO？
视觉降低什么理解成本？

七、综合洞察框架

五维分析

维度输出
市场定位细分、画像、差异化
商业模式定价、飞轮
执行策略AARRR、内容日历
可复用策略战术+适用边界
风险识别+预警指标

自检清单

□ 覆盖三版本节点？
□ 拆解所有主要社媒渠道？
□ 识别增长飞轮及强弱？
□ 有传播数据支撑？
□ 提炼可复用策略+适用边界？
□ 识别风险+预警指标？
□ ICP覆盖3+类型？
□ 定价有升级路径分析？
□ 可行动战术建议？
□ 用时间限定搜索还原竞品成名前动作？
□ 定位竞品开源/launch 日并还原当日渠道清单？

八、竞品考古法（Time-Machine Research）

一手来源：AFFiNE 联创口述访谈（2026-04 记录）。口述数字一律以 ≈ 标注，属 self-reported，引用前建议二次核实。

8.1 谷歌时间调回去：看独角兽成名前在干什么

核心原则："所有的独角兽被你看到的时候已经成名了，但你更应该关注它没有成名的时候在发生什么。"

  1. Founder 本人定义 TOP3 真竞品（AI 给的答案和你以为的往往不一样），拉清单。
  2. 用谷歌搜索工具的时间范围筛选调回 2016/2018 年，看 Notion/ClickUp 当年成名前的动作。
  3. 重点对比竞品不同时期的 tagline（Notion 早期 = "Evernote alternative"，GitHub 早期 = "GitLab alternative"——做大之后才改掉）。
  4. 挖竞品官网存档里的早期 user case/user story（Notion、ClickUp 官网迭代多次但保留了早期 user case）：
    • ClickUp 早期只服务 ≈10 家 marketing consultancy 客户，选定一个行业做穿，靠这些客户的 SMB 人脉裂变（口述转述）。
    • 早期资金路径对照（口述转述，引用前核实）：Notion 早期借了他妈妈 ≈15 万美金；ClickUp 早期借款 ≈2,000 万美金——两条截然不同的破釜沉舟路线。
  5. 信息来源配比：≈一半靠 research（官网考古），≈一半靠人脉建联（竞品社区大使、从业者）；聊人之前必须先有 background information，"不然你也不知道聊啥"。

8.2 star-history 定位竞品开源日 + 还原当天动作

  1. 在 star-history / OSS Insight 上查最强开源竞品的开源日期。
  2. 用 Google 日期限定搜索把范围锁到那一天/那一周，还原竞品当天发了哪些帖子/文章/渠道。
  3. 案例（口述，self-reported）：AppFlowy 开源日总共只铺了 ≈40 个渠道（20+ 导航站如 opensourcealternative.to、Medium/dev.to 等文章站、Reddit 等），内容三件套 = 图文 README + 一篇 "open source Notion alternative" 蹭对标文章 + cover 文档，零预算一天铺完。
  4. 复制该 SOP 的效果预期（self-reported）：AFFiNE 照做后开源一周 ≈6,000 star；其他团队复制后 3 个月做到 ≈1,000–3,000 star 相对可复现——不承诺人人一周 6,000。
  5. 竞品选择纪律：别拆 8 年前 launch 的老竞品，找**近 2–3 年、体量"勾勾手够得着"**的对象。

8.3 竞品融资新闻 = launch 时机信号

  • 案例（口述）：竞品 AppFlowy 融资 ≈640 万美金的新闻，直接刺激 AFFiNE 一号位一周内拍板开源（2022-08）——渠道、内容、demo 已 prepared，接上了就成了。
  • 可提炼规则：把竞品融资新闻纳入监测项，作为自己 launch 时机的 forcing function；launch 时机永远不完美，就绪度比完美时机重要。

8.4 蹭对标：以"开源替代 / alternative"借势定位

  • Tagline 公式：目标群体熟悉的词 + 比较性优势；禁忌是太抽象或"世界首创/世界上最好的"。
  • 内容动作：写 "X is an open source [头部竞品] alternative" 文章 + 铺 open-source alternative 类导航站。
  • 种子用户动作：私信对标产品的 Twitter 粉丝——竞品粉丝就是最精准的种子用户池。
  • 心态："在我们成长为一头大象之前，大佬们是不会在意我们这些蚂蚁的"——不用怕对标知名竞品、用竞品关键词。
  • ⚠️ 反面警示："你必须 follow 好你的主线。竞品今天发 A 明天发 B，你要是追 A 赶 B 就完蛋了。"考古是为了提炼可复用打法，不是为了实时跟跑竞品 PR。

Built from 150+ AI startup competitive analyses. Includes Lovable full case study (Nov 2024 launch). By @WeiYipei.

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  • 加入出海社群： 微信添加 staywildgrow，留言「加入社群」即可。

  • 购买资料包： 微信添加 staywildgrow，咨询购买 Gingiris 出海资料包，价格 599 元人民币。

  • Join the global growth community: Add staywildgrow on WeChat and send “加入社群” (join the community).

  • Get the resource pack: Add staywildgrow on WeChat to purchase the Gingiris global growth resource pack for CNY 599.

社群与资料包为可选入口，不影响本开源 Skill 的安装和使用。

The community and paid resource pack are optional; neither is required to install or use this open-source skill.

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