Results for “framing”

产品营销 (PMM, Product Marketing) — 拥有「产品如何被定位 / 表达 / 发布 / 卖进市场」的从业者认知操作系统: 是产品 / 销售 / 市场 / 客户之间的连接组织, 负责把产品能力翻译成市场价值, 并把市场声音带回产品。覆盖 (a) 定位与差异化 (April Dunford 「刻意选择语境」框架 + 竞争性替代方案 + 卖价值不卖功能 + 选择「让你优势成立的市场参照系」, 对照 Ries & Trout 经典「定位是占领心智」), (b) 信息传递与叙事 (messaging 层级 / 信息屋 + 价值主张 + 收益导向 vs 战略叙事「换框架」Andy Raskin + 表达清晰度 Emma Stratton / Punchy + 初创 homepage 定位 FletchPMM), (c) 进入市场 (GTM) 策略与产品发布 (发布分级 T1/T2/T3 + 发布流程与跨职能编排 + GTM 打法 PLG vs SLG vs 混合 + 滩头细分选择), (d) 市场与竞争情报 (竞品分析 + battlecard 战卡 + 输赢分析 win/loss + 竞争赋能 Klue/Crayon/Clozd), (e) 买家与客户研究 (ICP 理想客户画像 + 买家 / 用户 persona + Jobs-to-be-Done 任务理论 Christensen/Moesta/Ulwick ODI + 客户之声 VoC + 用真实买家测信息 Wynter/Peep Laja), (f) 销售赋能 (战卡 + pitch / 销售 deck + 一页纸 + demo 叙事 + 异议处理 + 销售培训 + 内容采用率 — 你的产出只值销售实际用到的那部分), (g) 定价与打包 (价值定价 + 打包分层 + 《Monetizing Innovation》Ramanujam/Simon-Kucher + PLG 定价 — 常与产品 / 财务共担), (h) 细分与品类 (市场细分 + TAM/SAM/SOM + 技术采用生命周期与跨越鸿沟 Geoffrey Moore + 品类设计与叙事 Play Bigger / Christopher Lochhead — 稀有且昂贵, 不是默认选项), (i) 需求生成与内容协同 (campaign 信息 + 思想领导力 + 漏斗内容 TOFU/MOFU/BOFU + ABM 基于客户营销), (j) 分析师与影响者关系 (Gartner 魔力象限 + Forrester Wave + 分析师 briefing — To B 场景, 对 pay-to-play 影响诚实标注), (k) 客户营销与倡导 (参考客户 + case study + 评测站 G2/TrustRadius/Capterra 运营 + 社区), (l) PMM 运营与度量 (影响管道 + 赢率 + 发布采用率 + 信息穿透率 + 角色汇报线「向产品还是向市场」之争 + PMM 作为战略职能 vs 接单工具人陷阱); 跨 B2B SaaS (该学科重心) / B2C 消费 / 开发者 PLG / 平台产品。不含 产品管理 (PM 造产品 / 拥有 roadmap, PMM 拥有市场 — 相邻且极易混淆) / 增长 / 效果营销 / 付费投放 (平行学科) / 品牌 / 企业传播 / 公关为终点 / 需求生成为终点 (PMM 与之协同但不等同) / 平面设计 /「做 slide 和周边的团队」(PMM 抗争的接单工具人窄化) / 泛泛「市场营销」。 (Product Marketing (PMM) — the cognitive operating system of practitioners who own how a product is positioned, messaged, launched, and sold into a market: the connective tissue between product, sales, marketing, and customers, responsible for translating product capability into market value and bringing the voice of the market back into product. Covers (a) positioning & differentiation (April Dunford's deliberate-context framing, competitive alternatives, value-not-features, framing the market in which your strengths matter — vs Ries & Trout classic perception-in-the-mind positioning), (b) messaging & narrative (messaging hierarchy / house, value proposition, benefit-led vs strategic-narrative / change-the-frame messaging Andy Raskin, clarity craft Emma Stratton/Punchy, homepage & startup positioning FletchPMM), (c) go-to-market (GTM) strategy & product launches (launch tiers T1/T2/T3, launch process & cross-functional orchestration, GTM motion PLG vs SLG vs hybrid, beachhead segment selection), (d) market & competitive intelligence (competitive analysis, battlecards, win/loss analysis, competitive enablement Klue/Crayon/Clozd), (e) buyer & customer research (ICP ideal customer profile, buyer & user personas, Jobs-to-be-Done Christensen/Moesta/Ulwick ODI, voice of customer, message testing with real buyers Wynter/Peep Laja), (f) sales enablement (battlecards, pitch & sales decks, one-pagers, demo narratives, objection handling, sales training, content adoption — output is only as good as what sales actually uses), (g) pricing & packaging (value-based pricing, packaging & tiering, Monetizing Innovation Ramanujam/Simon-Kucher, PLG pricing — often shared with product/finance), (h) segmentation & category (market segmentation, TAM/SAM/SOM, technology adoption lifecycle & crossing the chasm Geoffrey Moore, category design & narrative Play Bigger / Christopher Lochhead — rare and expensive, not a default), (i) demand-gen & content partnership (campaign messaging, thought leadership, funnel content TOFU/MOFU/BOFU, ABM account-based marketing), (j) analyst & influencer relations (Gartner Magic Quadrant, Forrester Wave, analyst briefings — for B2B, with honest read on pay-to-play perception), (k) customer marketing & advocacy (references, case studies, reviews G2/TrustRadius/Capterra presence, community), (l) PMM operations & metrics (influenced pipeline, win rate, launch adoption, message pull-through, the role's reporting line product-vs-mark

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Design audience-specific framing, drafts, and communication sequence for stakeholder updates.

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When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.

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Comparative framing across contemplative and mind-body traditions — Sōtō Zen and Rinzai Zen, Theravada vipassana, Tibetan Vajrayana, classical yoga and its eight limbs, Daoist internal cultivation, secular MBSR and MBCT, engaged mindfulness as Thich Nhat Hanh teaches it, Christian contemplative prayer, Sufi dhikr, the Hesychast tradition of the Eastern Orthodox church — for the routing agent who has to understand where a user is already standing before recommending a practice. Covers the pedagogical voice of each tradition, the places they overlap, the places they genuinely disagree, and the non-sectarian framing the college department uses. Use when a user arrives with a prior tradition, when a query spans more than one tradition, or when the agent needs a vocabulary for what is shared and what is lineage-specific.

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Turns a theory into falsifiable, pre-registerable hypotheses, covering the DGP and DAG, identification, SATE versus PATE, counterfactual and directional framing, named estimands, justified SESOIs, the choice among NHST, equivalence, interval, and minimum-effect tests, scope conditions, and primary, secondary, and exploratory tiers. Use when the user asks to turn a research question or theory into hypotheses, whether a prediction is falsifiable, what the estimand is, or how to predict a null. Framing goes to narrative-building, the plan to pre-registration-writing.

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Use this skill when reviewing, designing, or improving a workshop, lesson, training session, facilitation plan, talk, or educational explanation. Use it when the user provides a topic, concept, or explanation and wants better framing questions, curiosity hooks, opening prompts, discussion questions, learner reflection prompts, or ways to make participants think before being taught.

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Internal downstream skill for ctf-sandbox-orchestrator. CTF-sandbox workflow for custom binary or text protocol recovery, handshake reconstruction, framing, sequence control, checksums, stateful replay, and accepted-session reproduction. Use when the user asks to decode an unknown protocol, recover custom framing, build a replay harness, satisfy sequence or checksum rules, replay a captured session, or prove the smallest message order that reaches an accepted branch. Use only after `$ctf-sandbox-orchestrator` has already established sandbox assumptions and routed here.

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Restate a problem off the framing it arrived in. Use when a framing came by default, not by choice — every option inside it loses, or an ask names a step or an artifact and leaves the outcome it serves unnamed.

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"Apply framing theory to analyze how selection, emphasis, and exclusion shape interpretation of issues. Use this skill when the user needs to deconstruct media or organizational frames, evaluate how different frames affect audience perception and decision-making, or design strategic communication frames — even if they say 'how is this issue being portrayed', 'why do people see this differently', or 'how should we frame this message'.".

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Use for insight, reframing, contradiction, impasse, and anomaly-driven problem solving when execution effort no longer helps. NOT for routine optimization, error correction, or well-specified tasks with known solution paths.

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Turns a vague "what should we do about X" into a scored decision - explicit actions, an explicit unknown, an explicit prior, and one utility scale - then picks by maximum expected utility and checks the result for framing effects. Use when facing a choice between options under uncertainty, when a decision has stalled in circular debate, when someone asks "should we do A or B", or before writing any decision record, strategy memo, or roadmap commitment.

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When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.

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Use OpenAI Codex CLI as a peer collaboration partner — same standing as Claude, not a one-shot tool. Bring Codex in EARLY (ideation, framing decisions, stuck moments), not only for late peer-review. Hand it strategic context (target, research, draft, reasoning), iterate conversationally over ~3-8 turns, converge before surfacing to the human. Invoke when the user says "check / iterate / ideate with Codex" or "ask Codex" — and proactively when stuck between two reasonable framings, pressure-testing a load-bearing claim or structure, or about to ask the human to pick between options two agents could resolve.

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Resolve registered vertical composition inputs from source-grounded framing evidence, source A/V identity, layout anchors, and safe degradation. Use when a blueprint contains framing candidates or visual intents for a vertical delivery.

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Apply repeatable dialogue MA, Studio-based or automatic portrait reframing, overlay-safe rendering, and loudness/sync QA to an existing interview or talking-head rough cut. Use when the user asks to make speech easier to hear, perform MA, enlarge or rebalance a person in frame, crop or punch in an interview, automatically propose framing, or prepare a finishing preview before final approval.

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Change what something MEANS before you change what it IS — Rory Sutherland's cheapest lever. Use when a product, price, feature, or message is objectively fine but feels cheap, generic, boring, overpriced, or unjustified; when the user says 'how do we make this feel more premium/valuable/exciting', 'people don't get why it's worth it', 'how do we reposition/rename/repackage this', or wants to raise perceived value without changing the product or cutting the price. Covers renaming, recategorising, mental accounting (price framing), creating artificial value, and context-shifting. Inspired by Rory Sutherland's *Alchemy*. Routed to from psycho-logic. 日本語の相談（「高いと言われる」「安っぽく見える」「値下げせずに高級感を出したい」）にも使う。中文咨询（“被说太贵”“显得廉价”“不降价也想显得高级”）也适用。

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研究概要・中間発表予稿の「当てどころの深さ」を評価し、より深い框(フレーム)への付け替えを提案するスキル。鎖が繋がっているか(→framing-check)ではなく、狙いが浅くないか(道具の実装で終わっていないか)・題材固有の強みを活かしてもっと深い研究課題に貼り替えられるかを見る。深い框が実在するときだけ提案し、無ければ黙る。研究の面白さ・野心・当てどころ・框の付け替えを見てほしい、と言われたとき、または research-review から内部呼び出しされる。教員向け(率直・野心を上げてよい)。

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研究文書（概要/梗概/アブストラクト・研究論文・卒業論文）を種別自動判別し、研究の骨子・グローバル一貫性・当てどころ・関連研究・説明不足・弱点・体裁の各面から一括レビューして教員向け統合1ファイルに集約するメタスキル。framing-check(骨子＋一貫性)・aim-check(当てどころ)・articulation-check(5W)・weakness-analyze(弱点)・lit-survey(関連研究)で検出し、shepherd で内容面を整形、format-check(概要は --fixed で紙面配分)で体裁を見る。--student で student-comment に渡し学生向け1枚も生成。論文・概要・卒論・中間発表予稿を「レビューして」「総合的に見て」と言われたときに使う。旧 abstract-review / paper-review / thesis-review / review を統合。

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Use OpenAI Codex CLI as a peer collaboration partner — same standing as Claude, not a one-shot tool. Bring Codex in EARLY (ideation, framing decisions, stuck moments), not only for late peer-review. Hand it strategic context (target, research, draft, reasoning), iterate conversationally over ~3-8 turns, converge before surfacing to the human. Invoke when the user says "check / iterate / ideate with Codex" or "ask Codex" — and proactively when stuck between two reasonable framings, pressure-testing a load-bearing claim or structure, or about to ask the human to pick between options two agents could resolve.

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Build low-fidelity wireframes, screen mockups, and user-flow diagrams in Frame0 (the hand-drawn Balsamiq-style wireframing tool) through its connected MCP server. Use when asked to wireframe a screen, sketch a UI, make a low-fi mockup, lay out an app's screens, or diagram a user flow with clickable links. Triggers: "wireframe", "frame0", "low-fi mockup", "sketch a screen", "user flow", "lo-fi", "rough out the UI". NOT for high-fidelity visual design, brand systems, or color/typography polish (use web-design-expert / Figma); NOT for production UI code (use frontend skills).

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Runs an iterative, conversational product-discovery process with a founder/stakeholder: structured interview, live low-fi wireframing, a linked feature/page node-graph built up as you go, a founder-confirmed lock-in checkpoint, then a generated PRD, a Mermaid-rendered sitemap, and a mockup with a full design system (palette, typography, dark mode). Use when building or operating an AI product-discovery chatbot, or when running founder/stakeholder discovery by hand and you need the structure (interview script, node-graph schema, PRD template, design-system handoff order). NOT for implementing the spec'd product once locked — hand off to feature-specific skills (ideal-web-app-builder, tailwind-v4-expert, color-theory-palette-harmony-expert, typography-expert, dark-mode-design-expert) for that. NOT for one-shot PRD generation without an interview loop — if the founder already has a written spec, this process is unnecessary overhead.

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Use for insight, reframing, contradiction, impasse, and anomaly-driven problem solving when execution effort no longer helps. NOT for routine optimization, error correction, or well-specified tasks with known solution paths.

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Edit existing footage into vlogs, tutorials, demos, or short social clips. This skill guides segment selection, cutting, overlays, audio additions, and platform-specific framing, with final pacing and polish handled in a traditional video editor.

• Turn long recordings into short highlight clips
• Build a vlog from raw camera footage
• Add text overlays and narration to product demos

Control the Unreal Engine editor to build scenes, place objects, adjust lighting and materials, and frame camera shots. The skill guides inspection, incremental edits, visual checks, saving, and producing screenshots or renders.

• Building and dressing a 3D level
• Adjusting lighting for a specific mood
• Framing camera shots and producing renders