377 skills · sorted by relevance
Compare your page with competitors ranking higher for a target query. Identify missing topics, structural differences, search intent gaps, and other page-level SEO issues, then produce a concrete brief describing what to add or change.
Clarify how an account or brand can stand out by comparing competitors, audience needs, and existing strengths. Develop a specific positioning statement, then translate it into recommendations for content topics, style, visuals, and ways to test the direction.
Analyze competing social media accounts to compare topics, formats, posting patterns, and audience responses. Receive a report identifying successful content patterns, gaps competitors leave open, and prioritized actions suited to your own account.
Prepare market research reports covering market size, competitors, entry opportunities, and risks. Organize cited evidence, distinguish assumptions from facts, and present charts and strategic recommendations with implementation plans to support business and investment decisions.
Use this skill when users need to analyze competitors, monitor market movements, benchmark features/pricing, identify market gaps, or understand competitive positioning. Activates for "what are competitors doing," market analysis, or differentiation strategy.
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When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
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Clones and audits competitor repositories into evidence-based intelligence with file:line citations. Use to track competitors, add a competitor repo, review competitor code, compare capabilities, build a competitor landscape, or check for code updates: 竞品分析 / 竞品 / competitor scan / analyze competitor / compare with X / latest competitor code. Not for market research without code (use deep-research).
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Extract leads from competitor product activity — Product Hunt commenters/upvoters, HN posts about competitors, case studies, testimonials, tech press, and switching signals. Detects people actively switching from competitors as highest-priority leads.
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Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positioning statement, competitive alternatives map, and market category analysis. Use when the user wants to define or refine their market positioning, find their unique position, differentiate from competitors, craft a positioning statement, choose a market category, or figure out "how should we position this product." Triggers for "positioning", "how to position", "market position", "differentiation strategy", "positioning statement", "competitive positioning", "category strategy", "where do we fit in the market", "how are we different", "unique value proposition", or any request to define, sharpen, or rethink positioning. Works standalone — no prior startup-design or startup-competitors session needed, but leverages their output if available.
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Find keywords competitors rank for that the target property does not, and prioritize them by opportunity. Uses Ahrefs MCP for keyword and competitor data. Use this skill when planning content investment, identifying quick wins, building a content calendar against a competitor set, or scoping a market entry. Triggers on keyword gap, content gap, competitor keywords, opportunity keywords, what should we target, where are competitors winning, keyword opportunity. Also triggers when planning content for a new market or after losing organic share to a specific competitor.
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Find backlink gap domains linking to competitors, not you, scored by script. "who links to our competitors but not us"
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Monitor competitors over time: baseline sites, pricing and ads by script, flag changes. "track our competitors over time"
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When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
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Competitive landscape analysis for A-share companies and Chinese industries. Maps competitors, compares positioning, and assesses relative strengths. Adapted from the original competitive-analysis skill for Chinese market context. Triggers on "A股竞争格局", "行业竞争分析", "competitive landscape China", "competitive analysis A-share", or "[company] competitors China".
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Full-spectrum Amazon competitor analysis. Compare listings, pricing, reviews, advertising strategy, and market positioning against direct competitors. Identify weaknesses to exploit and strengths to counter. Use when the user asks about competitor analysis, competitive research, ASIN comparison, pricing analysis, or how to beat competitors on Amazon.
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Define and sharpen a brand's market positioning — where it sits relative to competitors, what it owns, and how it differentiates. Use when the user says "brand positioning", "positioning statement", "where do we sit in the market", "how are we different", "differentiation strategy", "positioning map", "competitive positioning", "what space do we own", "brand territory", "we're too similar to competitors", "help me position this brand", or wants to find a defensible place in a crowded category.
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Reverse-engineer successful affiliate strategies from competitors. Use this skill when the user asks about spying on competitors, researching what other affiliates promote, analyzing competitor affiliate sites, understanding how top affiliates in a niche make money, or says "what programs does X promote", "how does [site] make money", "what affiliate strategy does this site use", "spy on competitor affiliates", "reverse engineer affiliate site", "copy what works in my niche", "who are the top affiliates in X niche", "what content gets traffic in my niche", "competitor affiliate analysis".
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Identify content gaps between your site and competitors. Use when the user says "content gaps", "what am I missing", "competitor content", "content opportunities", "topics I should cover", "content gap analysis", or asks about finding topics and keywords their site doesn't cover but competitors do.
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Use when the user needs to understand competitors — direct, indirect, and substitute tiers, positioning map, SWOT, ad and content benchmark, pricing comparison, and the market gap to attack, using SimilarWeb, Ahrefs, Semrush, and the Meta Ad Library. Trigger on 'competitor research', 'competitive analysis', 'what are competitors running', 'who else sells this', 'why do people pick them over us', 'benchmark us against the market'. Also use when the user sends a competitor link and asks for an opinion. Not for — understanding the customer rather than the rival, see `09-customer-insight-global`; turning difference into a statement, see `58-positioning-global`; paid targeting, see `51-audience-research-global`.
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Use when the user wants to monitor what is being said about the brand, competitors, and the category — channels and keywords to track, sentiment scoring, weekly and monthly listening reports, brand health metrics, early crisis detection, and content opportunities pulled from real conversations. Trigger on 'social listening', 'brand monitoring', 'sentiment analysis', 'what are people saying about us', 'track our mentions', 'monitor competitors online'. Also use when the user spotted a bad comment thread and wants to know if it is spreading. Not for — responding to a crisis already underway, see `66-crisis-playbook-global`; competitor strategy teardown, see `08-competitor-research-global`; auditing your own posts, see `39-content-audit-global`.
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Refresh and improve existing blog posts to outrank competitors using a 6-phase content audit and SERP gap analysis. Use when the user wants to update, refresh, or improve an existing blog post, recover lost rankings, or asks why a post fell behind competitors.
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When the user wants to set up ongoing tracking of competitor activity — pricing changes, feature launches, hiring signals, content, or public mentions. Also use when the user mentions "track competitors", "what are competitors doing", "competitor alerts", or "market watch".
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Research your competitors and build an interactive battlecard. Outputs an HTML artifact with clickable competitor cards and a comparison matrix. Trigger with "competitive intel", "research competitors", "how do we compare to [competitor]", "battlecard for [competitor]", or "what's new with [competitor]".
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Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.
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