Results for “ppc”

Use Nexscope (Search Intelligence Framework) data to analyze ASIN traffic source composition and exposure distribution, covering current period/previous period/newly entered/exited period comparisons. Trigger when the user mentions ASIN traffic sources, traffic structure analysis, organic traffic vs paid traffic share, exposure score breakdown, period comparison, new/exited traffic keywords, competitor traffic analysis, SP ad keyword count, brand ad exposure, Amazon's Choice exposure, editorial recommendation exposure, Top Rated exposure, video ad exposure, organic search exposure ratio, PPC traffic sources, promotional deal traffic sources, recommendation slot structure breakdown, ASIN traffic analysis, traffic sources, organic traffic share, ad traffic share, exposure analysis, traffic structure, period-over-period comparison, keyword churn, Nexscope. Even if the user does not explicitly mention "Nexscope", if their need involves analyzing an ASIN's traffic sources, exposure channel distribution, cross-period comparison, or competitor traffic structure comparison, this skill should also be triggered.

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Audits and optimizes websites for search engine visibility (SEO) and AI search citation (GEO), covering technical health, E-E-A-T content scoring, domain authority, structured data, rich results, and entity signals. Use when running SEO audits, diagnosing traffic drops or ranking losses, generating Schema.org JSON-LD, checking Core Web Vitals, crawlability, robots.txt, sitemaps, hreflang, backlinks, planning content strategy or site migrations, fixing indexing issues, or optimizing for AI Overviews, ChatGPT, and Perplexity. NOT for paid ads (PPC/SEM), social media strategy, email marketing, or general web development unrelated to search.

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When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.

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OpenStack networking debug operations skill for SDN troubleshooting, packet tracing, and flow analysis. Covers OVS/OVN debugging (ovs-vsctl, ovs-ofctl, ovs-appctl, ovn-nbctl, ovn-sbctl, ovn-trace), security group analysis via OVS flow rules and conntrack, DHCP troubleshooting through namespace inspection and dnsmasq diagnostics, floating IP diagnosis with NAT rule and ARP verification, network namespace inspection (ip netns), MTU chain analysis for overlay networks, DNS resolution debugging, and east-west traffic diagnosis. Use when diagnosing network connectivity failures, tracing packets through the SDN stack, or analyzing flow tables in a running OpenStack cloud.

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Use whenever the user wants to find, shortlist, vet, enrich, or research US professional-services firms — law, marketing, consulting, accounting, IT services, architecture, engineering, HR, PR, design, and similar B2B service providers. Triggers on requests like "find me a PPC agency in California", "shortlist three boutique IP law firms", "build a longlist of 50 mid-size IT consultancies", or "here are 12 agency domains — pull contact info and confirm which are US-based", even when the need is described indirectly without naming a category. Drives the ServiceGraph API (api.servicegraph.co) — a 100k+ US firm catalog with filters for industry, services, location, size, ratings, and third-party listings. Skip when the user is asking for personal/consumer services for themselves (an individual's own legal, tax, or medical needs), non-US firms, individual freelancers, retail/ecommerce/SaaS-product companies, recruiting-an-employee tasks, or general web research that doesn't need a structured firm directory.

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Use whenever the user wants to find, shortlist, vet, or enrich US SEO agencies — technical SEO, on-page/off-page, link-building, content-led SEO, local SEO, ecommerce SEO, B2B SEO, and SEO audits. Triggers on "find me an SEO agency in Texas", "shortlist three technical SEO consultancies for SaaS", "link-building and on-page for our ecommerce store", or "pull contact info for these 8 SEO firm domains", even when described indirectly (organic traffic flat, improve Google rankings, search visibility). Drives the ServiceGraph API (api.servicegraph.co) — a 100k+ US firm catalog filterable by industry, services, location, size, ratings, third-party listings. Defer to find-marketing-agency when scope spans multiple marketing services beyond SEO. Skip SEM/PPC/paid-search asks, web-dev asks (use find-web-developer), "how do I rank" DIY questions, SEO tool recommendations (Ahrefs, Semrush), in-house SEO hires, non-US firms, individual freelancers.

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Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs for Series A+ startups scaling internationally. Use when planning marketing strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or startup marketing budgets. Covers multi-channel acquisition (Google Ads, LinkedIn Ads, Meta Ads), CAC analysis, MQL/SQL workflows, attribution modeling, technical SEO, and co-marketing partnerships for hybrid PLG/Sales-Led motions in EU/US/Canada markets.

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Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning.

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Calculate and model paid-media CPA, CPL, CPC, CPM, ROAS, MER, break-even targets, contribution margin, LTV:CAC, impression-share opportunity, budgets, forecasts, and experiment economics. Use for PPC math, ad calculator, break-even analysis, ROAS calculator, CPA calculator, budget forecast, LTV CAC, or MER.

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Research competitor paid-ad presence, messaging, creative, formats, landing pages, keyword and auction signals, transparent ad libraries, and strategic gaps across supported platforms. Use for competitor ads, ad libraries, ad spy, competitive PPC analysis, competitor creative, Google Ads Transparency, Meta Ad Library, or paid-media competitor research.

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Audit Amazon Ads profiles, regions, Sponsored Products, Sponsored Brands, Sponsored Display, DSP, portfolios, targeting, search terms, retail readiness, creative, budgets, ACOS, TACOS, reporting, and policy. Use for Amazon Ads, sponsored ads, Amazon PPC, ACOS, TACOS, ASIN advertising, Amazon DSP, or retail-media optimization.

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Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved campaign changes. Also trigger on PPC, paid social, retail media, attribution, tracking, landing pages, cross-platform conversion totals, negative keywords or search terms, beta-feature scoring, stale platform claims, API-token or credential setup, campaign deletion, and safe Claude Ads installation or uninstall.

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Azure App Configuration SDK for Python. Use for centralized configuration management, feature flags, and dynamic settings.

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Azure App Configuration SDK for Java. Centralized application configuration management with key-value settings, feature flags, and snapshots.

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Centralized configuration management with feature flags and dynamic refresh.

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Use when Amazon Ads optimization analysis, recommendations, approval packets, demos, recordings, or public artifacts must preserve exact source KPIs while masking account/profile/project names, products, ASINs, SKUs, campaigns, ad groups, keywords, search terms, targets, placements, filenames, URLs, and source-derived identifiers. Produces masked approval packets only; it must not directly mutate Amazon Ads.

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Diagnose why Amazon advertising performance declined for a product, ASIN, campaign, marketplace, or account. Use when the user asks why sales, orders, ROAS, ACOS, TACoS, profit, BSR, rank, traffic, conversion rate, or campaign performance dropped, asks for dropped campaigns, says investigate drop/drop analysis, or asks about wasted spend, negative keywords, negative targets, keywords, targets, or search terms in a drop context.

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Analyze Amazon product, sales, Amazon Ads, retail-readiness, and Best Seller Rank data to find commercially actionable growth opportunities. Use when Codex needs to identify which ASINs, campaigns, keywords, search terms, product targets, placements, categories, or BSR movements deserve more investment, optimization, harvesting, bid/budget changes, retail-readiness fixes, investigation, protection, or controlled scaling across Sponsored Products, Sponsored Brands, Sponsored Display, search term reports, targeting reports, campaign reports, placement reports, advertised/purchased product reports, Business Reports, organic performance, and BSR history.

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Find Amazon Ads search terms ready for exact-match harvesting from auto, broad, phrase, or other discovery campaigns. Use when Codex needs standalone or Rocketcart MCP-aware search-term harvesting: classify terms by harvest readiness, resolve live IDs, choose safe destination campaigns/ad groups, preflight duplicates/current negatives/destination feasibility, decide whether source negatives are justified, execute only explicitly approved rows, and read back/monitor Sponsored Products or Sponsored Brands actions without unsafe negatives, duplicate routing, stale approvals, brand-defense cuts, own-ASIN-defense cuts, launch/rank mistakes, or low-sample overfitting.

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Use for read-first Amazon Sponsored Products optimization, product-aware growth, preflight readiness, and post-change monitoring reviews that can run standalone from static exports or use Rocketcart MCP as an optional Amazon Ads plus product-intelligence layer. Guides Codex to inspect Rocketcart profiles, live SP campaigns, product ads/ASIN context, category rank/BSR movement, competitor signals, product readiness, budget and targeting drift, snapshots/changelogs, and proposed approval-gated action rows without executing writes by default.

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Act as a senior Amazon account growth operator that combines Amazon performance-drop analytics, Amazon growth-opportunity analytics, Amazon Ads data, retail readiness, BSR/rank signals, margin, inventory, and campaign/search-term evidence into a prioritized profitable growth action plan. Use when Codex needs to decide what to protect, fix, scale, reduce, pause, harvest, launch, or monitor for an Amazon brand, agency, marketplace, ASIN set, or account; when building daily, weekly, or monthly Amazon account operating plans; when reallocating ad budget; when deciding which ASINs are safe or risky to push; or when turning performance-drop and growth-opportunity findings into approval-gated actions with success/failure criteria.

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Quando o usuário quer ajuda com campanhas de publicidade paga no Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X ou outras plataformas de anúncios. Também use quando o usuário menciona 'PPC', 'mídia paga', 'copy de anúncio', 'criativo de anúncio', 'ROAS', 'CPA', 'campanha de anúncio', 'retargeting' ou 'segmentação de audiência'. Esta habilidade cobre estratégia de campanha, criação de anúncios, segmentação de audiência e otimização.

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Releases Sparkle-updated macOS apps end to end: build, notarization, appcast, GitHub Release, Homebrew cask, and closeout checks. Use when shipping a new version of a Mac menu-bar app or utility.

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Build applications using Azure App Configuration SDK for JavaScript (@azure/app-configuration). Use when working with configuration settings, feature flags, Key Vault references, dynamic refresh, or centralized configuration management.

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