270 skills ・ Works with: Google Ads · sorted by popularity
When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads." For organic YouTube, use youtube-seo.
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When the user faces brand impersonation, fake websites, phishing sites, or trademark infringement. Also use when the user mentions "fake site," "impersonation," "phishing site," "trademark infringement," "domain squatting," or "brand abuse." For monitoring, use brand-monitoring.
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When the user wants to set up, optimize, or manage Google Ads campaigns. Also use when the user mentions "Google Ads," "Google Search Ads," "PPC," "SEM," "PMF testing with ads," "test product-market fit," "Responsive Search Ads," "RSA," "Performance Max," "Quality Score," "keyword bidding," or "Google Display/YouTube ads." For paid mix, use paid-ads-strategy.
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A discipline for running paid media that does not light money on fire. Hypothesis writing for paid spend, channel selection, budget allocation, audience targeting, bid strategy, campaign types, what NOT to spend on, attribution reality, and the failure modes that produce expensive lessons. Triggers on paid media strategy, ad budget allocation, channel selection, paid media plan, audit my Google Ads, audit my Meta Ads, scale paid media, kill underperforming campaign, paid media hypothesis, ad spend strategy, attribution reality, performance marketing strategy. Also triggers when a team is asking how to scale paid media, or whether to add a new channel, or how to reallocate spend across channels.
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Plan, execute, and optimize paid ad campaigns across Google, Meta, LinkedIn, Twitter/X, and TikTok, covering targeting, budget, bid strategies, and retargeting. Use when running PPC campaigns, setting up ad accounts, or optimizing ROAS/CPA.
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Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups
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Central marketing operations hub for MarTech stack, automation, attribution, campaign orchestration, and skill routing. Use when routing marketing questions, orchestrating multi-skill campaigns, or managing the MarTech stack and automation.
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Design ad creative across Google, Meta, LinkedIn, Twitter/X, and TikTok with platform format specs, headline formulas, and A/B testing. Use when writing ad copy, generating headline variations, creating ad sets, or validating creative.
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End-to-end analytics implementation for web and SaaS: GA4, Google Tag Manager, event taxonomy, conversion tracking, and UTM strategy. Use when building a tracking plan, debugging missing events, setting up GTM, or auditing existing analytics.
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Check AI-generated marketing content and reviews for required disclosures under the EU AI Act, FTC rules and platform AI-label policies. Use when labelling AI ads, deepfakes, chatbots, influencer posts or testimonials.
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Run a quick what-if on 2-4 budget scenarios with revenue and ROI estimates. "compare two budget splits"
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Assign marketing tasks to team members by role fit and workload. "who should write the Q2 email sequence"
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Build audience segments in CRM, email or ad platforms with consent checks, approval-gated. "create a segment of lapsed customers"
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Calculate share of voice by script vs competitors in search, social and AI. "what's our share of voice"
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Plan or audit paid ads with current platform rules and benchmarks: Google PMax/AI Max, Meta, retail. "should we use Performance Max"
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Launch a paid ad campaign on a connected ad platform, approval-gated. "launch the Google Ads campaign"
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Build local SEO strategy: Business Profile, NAP, map pack, location pages, reviews. "rank for near me searches"
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Design a live Looker Studio dashboard spec with fields, filters and setup guide. "build a Looker Studio dashboard"
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Monitor competitors over time: baseline sites, pricing and ads by script, flag changes. "track our competitors over time"
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Audit all campaigns running for a brand across channels, with 4-tier triage. "we just inherited this account"
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Run attribution on real conversion paths, comparing models. "which channels actually drive revenue"
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Project ad budget pacing by script from live accounts or given numbers: month-end overspend. "are we overspending this month"
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Configure competitor alerts: change thresholds per competitor, urgency routing, digests. "set up competitor alerts"
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Connect a known MCP integration: check the registry and status, return exact setup steps. "connect Google Ads"
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