Results for “mastery”

管理咨询 (管理咨询 (Management Consulting) — 战略与管理咨询的职业认知操作系统，从业者/咨询顾问/想入行者/采购咨询服务的客户视角。覆盖: (a) 第一性张力 — 假设驱动 (hypothesis-driven / answer-first / Day-1 answer) 的「先有答案再验证」⇄ 数据驱动 (data-led / bottom-up) 的「先穷尽事实再归纳」，这行的核心张力是「先射箭再画靶 vs 先画靶再射箭」，资深人偏 top-down 假设树减少 boil-the-ocean，但要时刻防 confirmation bias; 以及更深层的张力 — 「卖洞见 (insight / so-what) vs 卖工时 (analysis / 体力)」，「客户影响 (client impact / 落地) vs 智识严谨 (intellectual rigor / 漂亮 deck)」; (b) 方法论正典 (最标准化、最易蒸出高质量) — MECE (相互独立完全穷尽)、issue tree / logic tree (问题树/逻辑树)、hypothesis-driven problem solving (假设驱动)、Pyramid Principle (Minto 金字塔原理: SCQA 情境-冲突-疑问-回答 + 结论先行 + 自上而下 + 归纳/演绎)、80/20 (帕累托/抓大放小)、so-what (所以呢/洞见提炼)、storyline (故事线/ghost deck 鬼影稿)、driver tree / profit tree、2x2 矩阵、value chain、frameworks (Porter 五力/3C/4P/7S/BCG 矩阵/价值链) 既是脚手架也是陷阱 (套框架 vs 真洞见); (c) 行业结构 — MBB (McKinsey/BCG/Bain 战略三巨头) vs Big Four 咨询臂 (Deloitte/PwC Strategy&/EY-Parthenon/KPMG) vs 精品战略所 (Oliver Wyman/Kearney/Roland Berger/L.E.K./Arthur D. Little) vs 专业/职能 boutique (运营/数字化/PE 尽调); up-or-out (非升即走)、leverage model (杠杆模型: 1 个合伙人带多个 EM/咨询师/分析师的金字塔)、partner/principal/EM(项目经理)/associate(咨询师)/analyst(分析师) 职级; (d) 项目交付模型 (the case/study/engagement) — 提案/SOW (scope of work)、problem definition (问题定义/真问题 vs 表象问题)、workplan (工作计划)、hypothesis tree (假设树)、analysis (分析/建模)、synthesis (综合)、recommendation (建议)、implementation (落地); 客户管理 (steering committee 指导委员会、stakeholder 利益相关方、对齐); (e) 产出物 — the deck (PPT 幻灯片是咨询的母语)、executive summary、action title (行动标题/每页一句话结论)、ghost deck (先搭骨架后填数据)、Excel 财务模型、framework 图; (f) 职业/招聘 — case interview 生态 (案例面试: Victor Cheng LOMS/Case in Point/market sizing 市场估算/估算题/fit 行为面)、网申-笔试-案例面、up-or-out、exit options (退出路径: PE/VC/corp dev 企业发展/战略岗/创业/industry); (g) 争议/批判 — 咨询的价值之辩 (「借你的表告诉你时间」「frameworks 是剧场表演 vs 真洞见」Matthew Stewart《The Management Myth》)、McKinsey 的丑闻 (Purdue 阿片类/独裁政府/ICE/利益冲突, Bogdanich & Forsythe《When McKinsey Comes to Town》)、咨询 vs 自建战略部、generalist 通才 vs specialist 专才之争、AI/GenAI 对初级分析师工作的冲击; (h) 流派 — 战略经典 (Porter 定位学派/五力 vs 资源基础观 RBV vs 蓝海战略 Kim&Mauborgne vs 颠覆式创新 Christensen vs Mintzberg 应急战略批判 planning school); 三巨头气质分野 (McKinsey 事实驱动/CEO 信任/通才, BCG 概念/思想领导力/经验曲线/增长-份额矩阵, Bain 结果导向/NPS 净推荐值/PE 关系/与客户深度绑定)。不含: 投行 M&A/财务顾问 (估值/承销超出范畴)、纯 IT 实施/系统集成 (SI 人力外包)、纯审计/税务、纯人力 RPO/猎头、内部战略部 only (虽相关但本 skill 聚焦专业服务咨询的外部视角)。) Master OS — automated mastery of 管理咨询 (Management Consulting) — 战略与管理咨询的职业认知操作系统，从业者/咨询顾问/想入行者/采购咨询服务的客户视角。覆盖: (a) 第一性张力 — 假设驱动 (hypothesis-driven / answer-first / Day-1 answer) 的「先有答案再验证」⇄ 数据驱动 (data-led / bottom-up) 的「先穷尽事实再归纳」，这行的核心张力是「先射箭再画靶 vs 先画靶再射箭」，资深人偏 top-down 假设树减少 boil-the-ocean，但要时刻防 confirmation bias; 以及更深层的张力 — 「卖洞见 (insight / so-what) vs 卖工时 (analysis / 体力)」，「客户影响 (client impact / 落地) vs 智识严谨 (intellectual rigor / 漂亮 deck)」; (b) 方法论正典 (最标准化、最易蒸出高质量) — MECE (相互独立完全穷尽)、issue tree / logic tree (问题树/逻辑树)、hypothesis-driven problem solving (假设驱动)、Pyramid Principle (Minto 金字塔原理: SCQA 情境-冲突-疑问-回答 + 结论先行 + 自上而下 + 归纳/演绎)、80/20 (帕累托/抓大放小)、so-what (所以呢/洞见提炼)、storyline (故事线/ghost deck 鬼影稿)、driver tree / profit tree、2x2 矩阵、value chain、frameworks (Porter 五力/3C/4P/7S/BCG 矩阵/价值链) 既是脚手架也是陷阱 (套框架 vs 真洞见); (c) 行业结构 — MBB (McKinsey/BCG/Bain 战略三巨头) vs Big Four 咨询臂 (Deloitte/PwC Strategy&/EY-Parthenon/KPMG) vs 精品战略所 (Oliver Wyman/Kearney/Roland Berger/L.E.K./Arthur D. Little) vs 专业/职能 boutique (运营/数字化/PE 尽调); up-or-out (非升即走)、leverage model (杠杆模型: 1 个合伙人带多个 EM/咨询师/分析师的金字塔)、partner/principal/EM(项目经理)/associate(咨询师)/analyst(分析师) 职级; (d) 项目交付模型 (the case/study/engagement) — 提案/SOW (scope of work)、problem definition (问题定义/真问题 vs 表象问题)、workplan (工作计划)、hypothesis tree (假设树)、analysis (分析/建模)、synthesis (综合)、recommendation (建议)、implementation (落地); 客户管理 (steering committee 指导委员会、stakeholder 利益相关方、对齐); (e) 产出物 — the deck (PPT 幻灯片是咨询的母语)、executive summary、action title (行动标题/每页一句话结论)、ghost deck (先搭骨架后填数据)、Excel 财务模型、framework 图; (f) 职业/招聘 — case interview 生态 (案例面试: Victor Cheng LOMS/Case in Point/market sizing 市场估算/估算题/fit 行为面)、网申-笔试-案例面、up-or-out、exit options (退出路径: PE/VC/corp dev 企业发展/战略岗/创业/industry); (g) 争议/批判 — 咨询的

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恋爱高手 (dating and relationship coaching) Master OS — automated mastery of dating and relationship coaching: top builders' mental models, tool stack, current workflows, jargon, and where to keep up. Trigger this skill when the user works on dating and relationship coaching problems and wants industry-grade thinking, tool selection, or workflow guidance. 触发词：「恋爱」「脱单」「约会」「情感」「暧昧」

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LLM agent 基础设施 (LLM agent infra) Master OS — automated mastery of LLM agent infra: top builders' mental models, tool stack, current workflows, jargon, and where to keep up. Trigger this skill when the user works on LLM agent infra problems and wants industry-grade thinking, tool selection, or workflow guidance. 触发词：「agent framework」「LLM agent」「agent infra」「multi-agent orchestration」「agent runtime」

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K12 体育培训 (K12 / 青少年体育培训 (从业者视角) — 面向 3-18 岁青少年的校外体育培训生意，政策改革驱动的高增长赛道。覆盖: (a) 业态分层 — 少儿体适能 (3-12 岁基础运动能力/感统/协调) vs 专项培训 (篮球/游泳/跳绳/羽毛球/网球/击剑/武术等单项技能) vs 中考体育备考 (初中冲刺，按各地体育中考考纲提分); (b) 政策脊椎 — 双减 (2021 教育部「双减」: 学科类压减、非学科类规范) 把体育从「兴趣班」推成刚需，体育中考分值改革 (云南/北京/各省把分值提到 50-100 分) 制造确定性需求，《国家学生体质健康标准》+《义务教育体育与健康课程标准 (2022 版)》是教学纲领; (c) 单店模型与连锁扩张 — 坪效/师生比/续费率/转介绍率/课消，直营 vs 加盟，社区店 vs Mall 店 vs 进校 (课后服务/课后三点半); (d) 教研与师资 — 课程体系标准化 (分龄分级)、教练认证 (社会体育指导员/各单项协会教练员/中国少儿体适能等)、教练「能打 ≠ 能教」断层; (e) 运营 SOP — 招生获客 (地推/社群/试听转化)、排课与场地利用率、家长沟通与续费、安全与运动损伤防控/保险; (f) 中考体育教研 — 考纲拆解 (耐力跑/跳绳/引体/坐位体前屈/球类技能)、提分训练计划、体测数据追踪。学派分歧: 体适能通识派 vs 专项技能派、中考应试提分派 vs 长期运动素养派、直营重模型 vs 加盟轻扩张、进校 (toB/课后服务) vs 校外门店 (toC)、引进体系 (如美国 SPARK/体适能认证) vs 本土自研课程。不含: 竞技体校/专业运动员青训选材深水区、成人健身/私教 (见 personal-trainer)、学科类教培、纯体育用品零售。) Master OS — automated mastery of K12 / 青少年体育培训 (从业者视角) — 面向 3-18 岁青少年的校外体育培训生意，政策改革驱动的高增长赛道。覆盖: (a) 业态分层 — 少儿体适能 (3-12 岁基础运动能力/感统/协调) vs 专项培训 (篮球/游泳/跳绳/羽毛球/网球/击剑/武术等单项技能) vs 中考体育备考 (初中冲刺，按各地体育中考考纲提分); (b) 政策脊椎 — 双减 (2021 教育部「双减」: 学科类压减、非学科类规范) 把体育从「兴趣班」推成刚需，体育中考分值改革 (云南/北京/各省把分值提到 50-100 分) 制造确定性需求，《国家学生体质健康标准》+《义务教育体育与健康课程标准 (2022 版)》是教学纲领; (c) 单店模型与连锁扩张 — 坪效/师生比/续费率/转介绍率/课消，直营 vs 加盟，社区店 vs Mall 店 vs 进校 (课后服务/课后三点半); (d) 教研与师资 — 课程体系标准化 (分龄分级)、教练认证 (社会体育指导员/各单项协会教练员/中国少儿体适能等)、教练「能打 ≠ 能教」断层; (e) 运营 SOP — 招生获客 (地推/社群/试听转化)、排课与场地利用率、家长沟通与续费、安全与运动损伤防控/保险; (f) 中考体育教研 — 考纲拆解 (耐力跑/跳绳/引体/坐位体前屈/球类技能)、提分训练计划、体测数据追踪。学派分歧: 体适能通识派 vs 专项技能派、中考应试提分派 vs 长期运动素养派、直营重模型 vs 加盟轻扩张、进校 (toB/课后服务) vs 校外门店 (toC)、引进体系 (如美国 SPARK/体适能认证) vs 本土自研课程。不含: 竞技体校/专业运动员青训选材深水区、成人健身/私教 (见 personal-trainer)、学科类教培、纯体育用品零售。: top builders' mental models, tool stack, current workflows, jargon, and where to keep up. Trigger this skill when the user works on K12 / 青少年体育培训 (从业者视角) — 面向 3-18 岁青少年的校外体育培训生意，政策改革驱动的高增长赛道。覆盖: (a) 业态分层 — 少儿体适能 (3-12 岁基础运动能力/感统/协调) vs 专项培训 (篮球/游泳/跳绳/羽毛球/网球/击剑/武术等单项技能) vs 中考体育备考 (初中冲刺，按各地体育中考考纲提分); (b) 政策脊椎 — 双减 (2021 教育部「双减」: 学科类压减、非学科类规范) 把体育从「兴趣班」推成刚需，体育中考分值改革 (云南/北京/各省把分值提到 50-100 分) 制造确定性需求，《国家学生体质健康标准》+《义务教育体育与健康课程标准 (2022 版)》是教学纲领; (c) 单店模型与连锁扩张 — 坪效/师生比/续费率/转介绍率/课消，直营 vs 加盟，社区店 vs Mall 店 vs 进校 (课后服务/课后三点半); (d) 教研与师资 — 课程体系标准化 (分龄分级)、教练认证 (社会体育指导员/各单项协会教练员/中国少儿体适能等)、教练「能打 ≠ 能教」断层; (e) 运营 SOP — 招生获客 (地推/社群/试听转化)、排课与场地利用率、家长沟通与续费、安全与运动损伤防控/保险; (f) 中考体育教研 — 考纲拆解 (耐力跑/跳绳/引体/坐位体前屈/球类技能)、提分训练计划、体测数据追踪。学派分歧: 体适能通识派 vs 专项技能派、中考应试提分派 vs 长期运动素养派、直营重模型 vs 加盟轻扩张、进校 (toB/课后服务) vs 校外门店 (toC)、引进体系 (如美国 SPARK/体适能认证) vs 本土自研课程。不含: 竞技体校/专业运动员青训选材深水区、成人健身/私教 (见 personal-trainer)、学科类教培、纯体育用品零售。 problems and wants industry-grade thinking, tool selection, or workflow guidance. 触发词：「K12 体育培训」「青少年体育培训」「少儿体适能」「中考体育」「体育中考」

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求职 / 面试辅导(求职教练视角 — 求职定位与职业叙事 / 简历与 ATS 优化 / 求职渠道与内推策略 / 职场社交 / 行为面试与专业面试 / 面试心理与表达 / 谈薪与 offer 决策 / 校招与应届生 / 转行求职 / 特殊群体求职 / 求职教练的执业经营 — 涵盖中国大陆求职生态 + 海外英语区求职体系,两套差异极大) (Job-hunting & interview coaching — 求职教练 / 面试辅导师的实践视角(求职定位与职业叙事 / 简历与 ATS / 渠道与内推策略 / 行为与专业面试 / 谈薪与 offer 决策 / 校招与转行 / 求职教练的执业经营)) Master OS — automated mastery of Job-hunting & interview coaching — 求职教练 / 面试辅导师的实践视角(求职定位与职业叙事 / 简历与 ATS / 渠道与内推策略 / 行为与专业面试 / 谈薪与 offer 决策 / 校招与转行 / 求职教练的执业经营): top builders' mental models, tool stack, current workflows, jargon, and where to keep up. Trigger this skill when the user works on Job-hunting & interview coaching — 求职教练 / 面试辅导师的实践视角(求职定位与职业叙事 / 简历与 ATS / 渠道与内推策略 / 行为与专业面试 / 谈薪与 offer 决策 / 校招与转行 / 求职教练的执业经营) problems and wants industry-grade thinking, tool selection, or workflow guidance. 触发词：「求职」「找工作」「面试」「面试辅导」「求职辅导」

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iOS 应用上架大师 (审核 + ASO + 合规 + 国内/海外多区 + 付费策略) (iOS App Store launch — submission, review, ASO, compliance, post-launch monetization) Master OS — automated mastery of iOS App Store launch — submission, review, ASO, compliance, post-launch monetization: top builders' mental models, tool stack, current workflows, jargon, and where to keep up. Trigger this skill when the user works on iOS App Store launch — submission, review, ASO, compliance, post-launch monetization problems and wants industry-grade thinking, tool selection, or workflow guidance. 触发词：「iOS 上架」「App Store 上架」「App 审核」「App Review」「TestFlight」

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投行并购 (投行并购 / 交易撮合 (Investment Banking M&A / Dealmaking) — 面向并购顾问、企业融资、卖方/买方交易执行的职业认知操作系统，从业者(分析师 Analyst / 经理 Associate / 副总裁 VP / 董事 Director / 董事总经理 MD / 内部公司发展 Corp Dev / PE 投资人)、想入行者、以及服务这行(法律/会计/估值/咨询)的视角。覆盖: (a) 第一性张力 — 投行 M&A 的核心世界观分歧: **价格 vs 价值 (price 是市场愿意付的, value 是内在的, deal 在两者缝隙里成交) ⇄ 确定性 vs 最高价 (certainty of close 对卖方常胜过纸面最高报价) ⇄ 顾问/中介 vs 委托代理 (banker 是 agent, 客户利益 vs 成交费的激励冲突真实存在, 「banker 总想成交」是行业原罪批判)**; 更深层 — 「过程/竞价纪律 (controlled auction 制造竞争张力、信息不对称管理) ⇄ 关系/信任 (relationship banking、长期 coverage、reputational capital)」, 「叙事/包装 (the story, equity story, positioning) ⇄ 数字/尽调 (the numbers, diligence, quality of earnings)」, 「估值的科学外衣 (DCF/comps 的伪精确) ⇄ 谈判的真实定价 (价格由 leverage、竞争、时机决定)」; (b) 估值与分析正典 (最标准化、最易蒸出高质量+CLI 化) — DCF (折现现金流: FCF 预测/WACC 折现率/terminal value 终值/Gordon growth vs exit multiple), Comparable Companies (可比公司/trading comps: EV/EBITDA, EV/Revenue, P/E), Precedent Transactions (先例交易/deal comps: control premium 控制权溢价), LBO (杠杆收购模型: IRR/MOIC/debt schedule/sources & uses), Accretion/Dilution (增厚/摊薄分析: EPS 影响、pro forma), Sum-of-the-Parts (分部估值/SOTP), Football Field (估值区间图), Merger Model (合并模型: synergies 协同/purchase accounting/goodwill), Sensitivity/scenario; (c) 交易流程与产出物 — 卖方流程 (sell-side: teaser 简介 → NDA → CIM/IM 信息备忘录 → management presentation → IOI 意向函 → data room 数据室 → LOI/term sheet → confirmatory diligence → SPA 买卖协议 → signing → closing), 买方流程 (buy-side: thesis/sourcing → outreach → valuation → bid → exclusivity → diligence → financing → close), auction 类型 (broad/targeted/negotiated/preemptive bid); 产出物: pitchbook 推介材料、CIM、fairness opinion 公平意见、board presentation、fee letter、engagement letter; (d) 交易结构与条款 — consideration (cash/stock/mix/earnout 对赌)、deal protections (breakup fee 分手费/go-shop/no-shop/MAC 重大不利变化条款)、representations & warranties 陈述与保证、escrow 托管、working capital adjustment 营运资金调整、reverse termination fee、collar 价格区间、tender offer vs merger、hostile vs friendly、defensive tactics (poison pill 毒丸/white knight 白衣骑士/staggered board); (e) 行业结构与角色 — bulge bracket (高盛/摩根士丹利/JPM/BofA/花旗) vs elite boutique (Centerview/Evercore/Moelis/Lazard/PJT/Perella) vs middle market (Houlihan Lokey/William Blair/Harris Williams) vs regional/independent; analyst→associate→VP→director→MD 晋升金字塔; coverage (行业组) vs product (M&A/ECM/DCM/leveraged finance/restructuring); sponsors group (服务 PE); 买方包括 PE/strategic acquirer/corp dev; (f) 量化指标与节奏 — deal fee (success fee 业内通常约 1-2% 视规模递减/retainer/Lehman formula)、league table 排行榜、pitch→mandate 转化、deal velocity、hours culture (analyst 80-100h/week 文化批判)、bonus/comp 结构、deal sheet (简历上的成交清单); (g) 争议/批判 — fairness opinion 是否橡皮图章 (利益冲突: 出意见的 banker 也收成交费)、estimate 的伪精确 (DCF garbage in garbage out、假设驱动结论)、banker 永远建议成交 (deal 偏见、empire building 助推 CEO 自利并购)、协同效应系统性高估 (大量并购毁灭价值、winner's curse 赢家诅咒)、analyst 血汗工厂文化 (2021 高盛 13 人 deck 事件、过劳死争议)、advisory 价值 vs 中介寻租之争、bulge vs boutique 的利益独立性叙事 (boutique 标榜「无承销利益冲突」)、SPAC 泡沫与 de-SPAC 教训; (h) 流派/思想谱系 — 估值学派 (Aswath Damodaran 估值教父/纽大、Tim Koller McKinsey《Valuation》、McKinsey valuation 体系) vs 公司金融教科书派 (Rosenbaum & Pearl《Investment Banking》行业圣经、Brealey Myers Allen、CFI/WSP/BIWS 培训体系) vs 交易实战派 (Bruce Wasserstein《Big Deal》、Joseph Perella/Felix Rohatyn 老派 dealmaker、现代 boutique 创始人) vs 行为/批判派 (并购毁灭价值的学术证据、Damodaran 对协同/控制权溢价的批判、Matt Levine《Money Stuff》解构华尔街逻辑) vs PE/buy-side 视角 (LBO 数学、value creation 杠杆/运营/multiple expansion)。不含: 二级市场股票交易/卖方研究 (equity research)、零售财富管理/private banking、纯 ECM/IPO 承销执行 (虽相关但聚焦 M&A advisory)、纯 PE 投后运营、量化交易/对冲基金策略、纯公司财务报表会计。) Master OS — automated mastery of 投行并购 / 交易撮合 (Investment Banking M&A / Dealmaking) — 面向并购顾问、企业融资、卖方/买方交易执行的职业认知操作系统，从业者(分析师 Analyst / 经理 Associate / 副总裁 VP / 董事 Director / 董事总经理 MD / 内部公司发展 Corp Dev / PE 投资人)、想入行者、以及服务这行(法律/会计/估值/咨询)的视角。覆盖: (a) 第一性张力 — 投行 M&A 的核心世界观分歧: **价格 vs 价值 (price 是市场愿意付的, value 是内在的, deal 在两者缝隙里成交) ⇄ 确定性 vs 最高价 (certainty of close 对卖方常胜过纸面最高报价) ⇄ 顾问/中介 vs 委托代理 (banker 是 agent, 客户利益 vs 成交费的激励冲突真实存在, 「banker 总想成交」是行业原罪批判)**; 更深层 — 「过程/竞价纪律 (controlled auction 制造竞争张力、信息不对称管理) ⇄ 关系/信任 (rela

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保险经纪人 / 保险代理人 (中国保险经纪人/代理人 (从业者视角)) Master OS — automated mastery of 中国保险经纪人/代理人 (从业者视角): top builders' mental models, tool stack, current workflows, jargon, and where to keep up. Trigger this skill when the user works on 中国保险经纪人/代理人 (从业者视角) problems and wants industry-grade thinking, tool selection, or workflow guidance. 触发词：「保险经纪人」「保险代理人」「保单方案设计」「保险经纪 master」「中国保险 broker」

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GitHub 解封 — 账号封禁/限制/恢复的领域操作系统。覆盖：(a) GitHub 官方政策体系 (TOS / 可接受使用政策 / Trust & Safety 执行模式 / 公开申诉路径 / 受制裁地区解读)；(b) 封号原因诊断学 (spam / abuse / 制裁误标 / 2FA 丢失 / ToS 违规 / 账号劫持误判 / ban evasion 等子类型 + 症状→原因映射 + 自我分诊压测)；(c) 申诉实操 craft (写一封能让 T&S 快速判误伤的英文申诉信 + 升级阶梯 + 法务介入边界 + Don'ts)；(d) 制裁与合规硬边界 (OFAC SDN 名单 / 哪些国家或地区真不可达 / VPN 误判路径 / 中国大陆不是美国制裁地区的反复重申)；(e) 中国大陆开发者特别处境 (sanctioned region 误标 + SMS 验证不支持 +86/+852 + Gitee/GitLab/Codeberg/JihuLab 备用迁移 + 私有自托管 Gitea/Forgejo)；(f) 真实案例库 (~30+ 公开案例分类拆解：误伤 / 真违规 / 制裁误标三类各自赔率与申诉成功路径)。伦理锚绝不软化：不教 ban evasion / 不教撒谎式申诉 / 真违规承认改进 / 丢 2FA 无恢复因子则诚实告知 / 中国制裁误标靠申诉不靠换 VPN / 申诉 6 个月窗口必算清 / 约 3% (业内估) 真违规恢复 vs 约 79% (业内估) 误伤申诉成功率分层标。 (GitHub Account Reinstatement — the domain operating system for GitHub (and analogous platform) account suspension, restriction, appeal, and recovery. Covers: (a) GitHub official policy architecture (TOS / Acceptable Use Policies / Trust & Safety enforcement patterns / public appeals pathways / sanctioned-region interpretation); (b) suspension-cause diagnostics (spam / abuse / sanctions mis-flag / 2FA loss / ToS violation / account hijack false-positive / ban evasion taxonomy + symptom→cause mapping + self-triage pressure test); (c) appeal craft (writing an English appeal letter that gets T&S to fast-track a false-positive ruling + escalation ladder + legal-engagement boundary + Don'ts); (d) sanctions and compliance hard boundaries (OFAC SDN list / which countries/regions are truly unreachable / VPN false-positive paths / China is NOT a US-sanctioned region — repeated emphasis); (e) mainland China developer special circumstances (sanctioned-region mis-flag + SMS verification does not support +86/+852 + Gitee/GitLab/Codeberg/JihuLab fallback migration + self-hosted Gitea/Forgejo); (f) real-case library (~30+ public cases with categorized analysis: false-positive / genuine violation / sanctions mis-flag, each with win-rate and appeal success path). Ethical anchors absolutely not softened: do NOT teach ban evasion (creating new accounts turns a temp ban into a permanent one — the single biggest mistake); do NOT teach social engineering or lying in appeals (misuse + actually confirms violation); genuine violations: admit + improve beats denial; lost 2FA + no recovery factor → do not pretend recovery is possible; China sanctioned-region mis-flag → fix via appeal, not repeated VPN switching; appeal form 6-month window must be counted carefully; historical 约 3% (业内估) genuine-violation recovery vs 约 79% (业内估) false-positive appeal success rate stratification must be honestly labeled. Anti-samples (explicitly describe harm, never endorse): developer permabanned for ban evasion / open-source team org-banned for personal attacks in public issues / cases where repeated VPN switching escalated risk-control severity.) Master OS — automated mastery of GitHub Account Reinstatement — the domain operating system for GitHub (and analogous platform) account suspension, restriction, appeal, and recovery. Covers: (a) GitHub official policy architecture (TOS / Acceptable Use Policies / Trust & Safety enforcement patterns / public appeals pathways / sanctioned-region interpretation); (b) suspension-cause diagnostics (spam / abuse / sanctions mis-flag / 2FA loss / ToS violation / account hijack false-positive / ban evasion taxonomy + symptom→cause mapping + self-triage pressure test); (c) appeal craft (writing an English appeal letter that gets T&S to fast-track a false-positive ruling + escalation ladder + legal-engagement boundary + Don'ts); (d) sanctions and compliance hard boundaries (OFAC SDN list / which countries/regions are truly unreachable / VPN false-positive paths / China is NOT a US-sanctioned region — repeated emphasis); (e) mainland China developer special circumstances (sanctioned-region mis-flag + SMS verification does not support +86/+852 + Gitee/GitLab/Codeberg/JihuLab fallback migration + self-hosted Gitea/Forgejo); (f) real-case library (~30+ public cases with categorized analysis: fa

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足踝外科 (foot and ankle surgery) Master OS — automated mastery of foot and ankle surgery: top builders' mental models, tool stack, current workflows, jargon, and where to keep up. Trigger this skill when the user works on foot and ankle surgery problems and wants industry-grade thinking, tool selection, or workflow guidance. 触发词：「足踝」「扭伤」「足底筋膜炎」「拇外翻」「踝关节」

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Figma 转 Photoshop (PSD) (Figma → Photoshop (PSD) 设计稿转换 (从业者视角) — 把 Figma 设计文件高保真转换为 Photoshop 分层 PSD, 核心是对齐两个工具的概念/渲染差异, 让产出的设计稿视觉一致. 覆盖: (a) 概念映射 — Figma frame / auto-layout / component / variant / constraint / vector-network / boolean / effect (drop·inner shadow / layer·background blur) / mask / blend mode / gradient / text-engine / color 与 Photoshop artboard / group / smart-object / linked / layer-style / shape-layer / path / clipping·layer mask / blend-mode 的对应关系与不可逆损耗点; (b) 转换方法栈 — 插件直出 PSD / 导出图层 (PNG·SVG) 再重组 / SVG·PDF 桥接 / 手工重建 / Figma REST API + Photoshop UXP·ExtendScript 脚本化, 各法在保真度-可编辑性-工时上的权衡与选型; (c) 保真度 QA — 字体回退与缺字处理 / 颜色空间 (sRGB·ICC profile) / 效果参数对齐 / @Nx·DPI 与栅格化 / 像素 diff 验收; (d) 两种交付目标 — 可编辑分层 PSD vs 像素保真扁平 PSD 的方法选择. 主战场 = Figma Community 插件 + Adobe 官方文档/论坛 + 设计交付 (design handoff) 实践 + 设计师社区. 不含: PSD→Figma 反向转换 / Sketch / Adobe XD / 纯前端 code handoff (HTML·CSS) / 印刷 CMYK 专业制版 (仅触及).) Master OS — automated mastery of Figma → Photoshop (PSD) 设计稿转换 (从业者视角) — 把 Figma 设计文件高保真转换为 Photoshop 分层 PSD, 核心是对齐两个工具的概念/渲染差异, 让产出的设计稿视觉一致. 覆盖: (a) 概念映射 — Figma frame / auto-layout / component / variant / constraint / vector-network / boolean / effect (drop·inner shadow / layer·background blur) / mask / blend mode / gradient / text-engine / color 与 Photoshop artboard / group / smart-object / linked / layer-style / shape-layer / path / clipping·layer mask / blend-mode 的对应关系与不可逆损耗点; (b) 转换方法栈 — 插件直出 PSD / 导出图层 (PNG·SVG) 再重组 / SVG·PDF 桥接 / 手工重建 / Figma REST API + Photoshop UXP·ExtendScript 脚本化, 各法在保真度-可编辑性-工时上的权衡与选型; (c) 保真度 QA — 字体回退与缺字处理 / 颜色空间 (sRGB·ICC profile) / 效果参数对齐 / @Nx·DPI 与栅格化 / 像素 diff 验收; (d) 两种交付目标 — 可编辑分层 PSD vs 像素保真扁平 PSD 的方法选择. 主战场 = Figma Community 插件 + Adobe 官方文档/论坛 + 设计交付 (design handoff) 实践 + 设计师社区. 不含: PSD→Figma 反向转换 / Sketch / Adobe XD / 纯前端 code handoff (HTML·CSS) / 印刷 CMYK 专业制版 (仅触及).: top builders' mental models, tool stack, current workflows, jargon, and where to keep up. Trigger this skill when the user works on Figma → Photoshop (PSD) 设计稿转换 (从业者视角) — 把 Figma 设计文件高保真转换为 Photoshop 分层 PSD, 核心是对齐两个工具的概念/渲染差异, 让产出的设计稿视觉一致. 覆盖: (a) 概念映射 — Figma frame / auto-layout / component / variant / constraint / vector-network / boolean / effect (drop·inner shadow / layer·background blur) / mask / blend mode / gradient / text-engine / color 与 Photoshop artboard / group / smart-object / linked / layer-style / shape-layer / path / clipping·layer mask / blend-mode 的对应关系与不可逆损耗点; (b) 转换方法栈 — 插件直出 PSD / 导出图层 (PNG·SVG) 再重组 / SVG·PDF 桥接 / 手工重建 / Figma REST API + Photoshop UXP·ExtendScript 脚本化, 各法在保真度-可编辑性-工时上的权衡与选型; (c) 保真度 QA — 字体回退与缺字处理 / 颜色空间 (sRGB·ICC profile) / 效果参数对齐 / @Nx·DPI 与栅格化 / 像素 diff 验收; (d) 两种交付目标 — 可编辑分层 PSD vs 像素保真扁平 PSD 的方法选择. 主战场 = Figma Community 插件 + Adobe 官方文档/论坛 + 设计交付 (design handoff) 实践 + 设计师社区. 不含: PSD→Figma 反向转换 / Sketch / Adobe XD / 纯前端 code handoff (HTML·CSS) / 印刷 CMYK 专业制版 (仅触及). problems and wants industry-grade thinking, tool selection, or workflow guidance. 触发词：「figma 转 psd」「figma to psd」「figma 转 photoshop」「figma 导出 psd」「设计稿转换」

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家庭教育指导 (Family Education Coaching) Master OS — automated mastery of Family Education Coaching: top builders' mental models, tool stack, current workflows, jargon, and where to keep up. Trigger this skill when the user works on Family Education Coaching problems and wants industry-grade thinking, tool selection, or workflow guidance. 触发词：「家庭教育」「家庭教育指导」「家庭教育指导师」「亲子关系」「亲子沟通」

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教育SaaS (Education SaaS) Master OS — automated mastery of Education SaaS: top builders' mental models, tool stack, current workflows, jargon, and where to keep up. Trigger this skill when the user works on Education SaaS problems and wants industry-grade thinking, tool selection, or workflow guidance. 触发词：「教育SaaS」「education saas」「招生管理系统」「排课系统」「在线教室」

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抖音直播带货 (商家 / 主播 / 直播间运营 + 千川 / 巨量引擎广告投放 + 选品 + 流量场承接 + 合规) (Douyin livestream commerce — 抖音直播带货运营 (主播运营 + 千川投放 + 选品 + 公域私域转化 + 合规)) Master OS — automated mastery of Douyin livestream commerce — 抖音直播带货运营 (主播运营 + 千川投放 + 选品 + 公域私域转化 + 合规): top builders' mental models, tool stack, current workflows, jargon, and where to keep up. Trigger this skill when the user works on Douyin livestream commerce — 抖音直播带货运营 (主播运营 + 千川投放 + 选品 + 公域私域转化 + 合规) problems and wants industry-grade thinking, tool selection, or workflow guidance. 触发词：「抖音直播」「抖音直播带货」「直播带货」「直播电商」「直播间运营」

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DevOps 与站点可靠性工程 (SRE) — 平台 / 基础设施 / 可靠性工程师的认知操作系统, 覆盖软件交付 + 运维全生命周期 (CI/CD 与发布工程 trunk-based + 渐进式发布 canary/blue-green/feature flag + GitOps Argo CD/Flux / 基础设施即代码 Terraform/OpenTofu/Pulumi/Ansible + policy-as-code OPA / 容器与编排 Docker/Kubernetes + Helm/Kustomize + service mesh Istio/Linkerd / 可观测性 Prometheus + Loki + OpenTelemetry + Honeycomb + eBPF + RED/USE / SLO-SLI-error budget 与可靠性工程 Google SRE 学科 + 容量规划 + 优雅降级 / 事件管理与 on-call 事件指挥 + PagerDuty + runbook + 无指责复盘 + MTTR / 云平台与 FinOps AWS/GCP/Azure + 成本优化 + 弹性伸缩 / 平台工程与开发者体验 IDP + Backstage + golden path + Team Topologies / DevSecOps 与供应链安全 shift-left + SBOM + SLSA + sigstore + Vault / 韧性与混沌工程 fault injection + game day + 安全科学 / DORA 指标与工程效能 部署频率 + 变更前置时间 + 变更失败率 + Accelerate 研究 / 数据库与有状态运维 schema 迁移 + 备份容灾) — 不含 通用应用开发 / 纯云销售认证速成 / 'DevOps = 跑 Jenkins 的岗位' 窄化误解 / ITIL 工单文化传统运维 (旧范式仅做边界) / 把手工运维 ClickOps 当稳态 (是 toil, 本 skill 核心反模式) (DevOps & Site Reliability Engineering — the cognitive operating system of platform / infrastructure / reliability practitioners who own the full software delivery + operational lifecycle, covering (a) CI/CD & release engineering (build pipelines, trunk-based development, progressive delivery — canary / blue-green / feature flags, GitOps with Argo CD / Flux), (b) Infrastructure as Code (Terraform / OpenTofu, Pulumi, CloudFormation, Ansible, Crossplane — module design, state management, drift, policy-as-code OPA / Sentinel / Checkov), (c) containers & orchestration (Docker / OCI, Kubernetes — scheduling, networking CNI, storage CSI, operators / CRDs, Helm / Kustomize, service mesh Istio / Linkerd), (d) observability (the three pillars + beyond — metrics Prometheus / VictoriaMetrics, logs Loki / ELK, traces OpenTelemetry / Jaeger / Tempo, high-cardinality observability Honeycomb, eBPF, RED / USE methods, SLO-based alerting), (e) SLO / SLI / error budgets & reliability engineering (Google SRE discipline — service level objectives, error budget policy, toil budgets, capacity planning, load shedding, graceful degradation), (f) incident management & on-call (incident command, PagerDuty / Opsgenie, runbooks, blameless postmortems, MTTR / MTTD, error budget burn), (g) cloud platforms & FinOps (AWS / GCP / Azure well-architected, multi-region, cost optimization, autoscaling), (h) platform engineering & developer experience (internal developer platforms, Backstage, golden paths, self-service, Team Topologies), (i) DevSecOps & supply-chain security (shift-left, SAST / DAST, SBOM, SLSA, sigstore / cosign, secrets management Vault), (j) resilience & chaos engineering (chaos experiments, fault injection, game days, resilience engineering / safety science), (k) DORA metrics & engineering effectiveness (deployment frequency, lead time, change failure rate, MTTR, the Accelerate research), (l) databases & stateful operations (schema migrations, backups / DR, replication); NOT generic software development / app feature coding (是 平行学科, DevOps/SRE 关注 delivery + operability 不是 product feature), NOT pure cloud sales / certification cram without operational depth, NOT 'DevOps = a job title that runs Jenkins' 的窄化误解 (DevOps 是 文化 + 实践, SRE 是 Google 对 reliability 的工程化具体实现), NOT ITIL-heavy 传统运维 工单文化 (是 被 DevOps 取代的旧范式, 仅做边界标注), NOT manual ops / ClickOps as a steady state (是 toil, 本 skill 的核心反模式).) Master OS — automated mastery of DevOps & Site Reliability Engineering — the cognitive operating system of platform / infrastructure / reliability practitioners who own the full software delivery + operational lifecycle, covering (a) CI/CD & release engineering (build pipelines, trunk-based development, progressive delivery — canary / blue-green / feature flags, GitOps with Argo CD / Flux), (b) Infrastructure as Code (Terraform / OpenTofu, Pulumi, CloudFormation, Ansible, Crossplane — module design, state management, drift, policy-as-code OPA / Sentinel / Checkov), (c) containers & orchestration (Docker / OCI, Kubernetes — scheduling, networking CNI, storage CSI, operators / CRDs, He

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口腔种植 (含 单牙/多牙缺失种植 / 全口 All-on-X / 即刻种植 即刻负重 / 上颌窦提升 / 牙槽嵴骨增量 GBR / 软组织移植 / 数字化种植 (CBCT 设计 + 口扫 + 导板 + CAD-CAM 上部) / 种植体周炎防治 / 种植修复 (基台 + 冠 + 杆卡 + 覆盖义齿) — 不含 普通牙体牙髓 / 正畸 / 儿牙 / 口腔颌面外科肿瘤 / 隐形矫治商业) (implant dentistry — surgical placement and prosthetic restoration of osseointegrated dental implants; covers diagnosis & treatment planning, site preparation (bone augmentation, sinus elevation, soft-tissue grafting), implant placement (delayed / immediate / immediate-loading), provisionalization and final restoration (cement / screw retained, custom abutments, full-arch), digital workflow (CBCT planning, intra-oral scanning, guided surgery, CAD-CAM milled prosthetics), and long-term maintenance including peri-implantitis prevention and treatment; NOT general restorative dentistry, NOT orthodontics, NOT pediatric dentistry, NOT maxillofacial oncology / trauma reconstruction, NOT clear-aligner business.) Master OS — automated mastery of implant dentistry — surgical placement and prosthetic restoration of osseointegrated dental implants; covers diagnosis & treatment planning, site preparation (bone augmentation, sinus elevation, soft-tissue grafting), implant placement (delayed / immediate / immediate-loading), provisionalization and final restoration (cement / screw retained, custom abutments, full-arch), digital workflow (CBCT planning, intra-oral scanning, guided surgery, CAD-CAM milled prosthetics), and long-term maintenance including peri-implantitis prevention and treatment; NOT general restorative dentistry, NOT orthodontics, NOT pediatric dentistry, NOT maxillofacial oncology / trauma reconstruction, NOT clear-aligner business.: top builders' mental models, tool stack, current workflows, jargon, and where to keep up. Trigger this skill when the user works on implant dentistry — surgical placement and prosthetic restoration of osseointegrated dental implants; covers diagnosis & treatment planning, site preparation (bone augmentation, sinus elevation, soft-tissue grafting), implant placement (delayed / immediate / immediate-loading), provisionalization and final restoration (cement / screw retained, custom abutments, full-arch), digital workflow (CBCT planning, intra-oral scanning, guided surgery, CAD-CAM milled prosthetics), and long-term maintenance including peri-implantitis prevention and treatment; NOT general restorative dentistry, NOT orthodontics, NOT pediatric dentistry, NOT maxillofacial oncology / trauma reconstruction, NOT clear-aligner business. problems and wants industry-grade thinking, tool selection, or workflow guidance. 触发词：「种植牙」「种植」「口腔种植」「牙种植」「implant」

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红队渗透 / 攻防 — 受授权的红队作业者 + 渗透测试工程师 + 攻击型安全顾问的认知操作系统 (侦察 OSINT / 外网渗透 / 内网 AD 渗透 BloodHound + Kerberoasting + ADCS 利用 + 横向移动 / Web 应用渗透 OWASP WSTG / 移动 OWASP MASTG / 云渗透 AWS Azure GCP IAM 路径 + 容器逃逸 + K8s / C2 操作 Cobalt Strike Sliver Mythic Havoc + OPSEC / 初始访问 + AV EDR 绕过 (仅授权场景) / 无线 RF / 物理社工 / 报告与整改 / 框架 MITRE ATT&CK + D3FEND + PTES + OSSTMM + NIST 800-115 + Kill Chain / 法律伦理 CFAA + 网络安全法 + 刑法 285 286 + 数据安全法 + GDPR + 授权书 + 范围 + 交战规则 — 不含 黑产 / 未授权攻击 / 大规模 exploitation / 供应链投毒 / 未授权 DoS — 这是 重罪 + 行业封杀 + 律师吊销, 本 skill 严守 authorized-only 边界 — 也不含 蓝队 SOC + 恶意软件 即服务 / 僵尸网络 / 勒索软件作者 — 这是 cybercrime 不是 红队) (Cybersecurity Red Team / Offensive Security Operations — the cognitive operating system of authorized red team operators, penetration testers, and offensive security consultants covering (a) reconnaissance & OSINT (passive + active discovery, asset surface mapping), (b) external network pentest (perimeter, exposed services, web), (c) internal network / Active Directory pentest (AD enumeration via BloodHound, Kerberos abuse — Kerberoasting / AS-REP-roasting / Unconstrained delegation / S4U2self, NTLM relay, ADCS abuse, GPO abuse, lateral movement, privilege escalation), (d) web application pentest (OWASP WSTG, authentication, authorization, SSRF, XXE, deserialization, SSTI, prototype pollution, GraphQL, JWT, API), (e) mobile pentest (OWASP MASTG, iOS / Android, instrumentation Frida / Objection, MASVS), (f) cloud pentest (AWS / Azure / GCP — IAM enumeration, privilege escalation paths, container escape, K8s RBAC, serverless), (g) C2 operations & post-exploitation (Cobalt Strike / Sliver / Mythic / Havoc, beacon ops, malleable profiles, OPSEC), (h) initial access & evasion (phishing infrastructure, payload development, AV / EDR evasion, BYOVD, AMSI / ETW bypass — strictly for authorized engagements), (i) wireless / RF (WPA2/3, evil twin, Wi-Fi pivots), (j) physical / social engineering (badge cloning, pretexting, vishing — under engagement letter), (k) reporting & remediation (executive summary, technical findings, CVSS, MITRE ATT&CK mapping, retest), (l) frameworks & methodology (MITRE ATT&CK, MITRE D3FEND, PTES, OSSTMM, NIST SP 800-115, OWASP WSTG / MASTG, Cyber Kill Chain, Unified Kill Chain, Diamond Model), (m) law & ethics (CFAA US, Computer Misuse Act UK, 中国 刑法 285/286 + 网络安全法 + 数据安全法, GDPR for tested EU systems, engagement letter, scope, rules of engagement, safe harbor for bug bounty); NOT criminal hacking / 黑产 / unauthorized targeting / mass exploitation / supply-chain compromise / DoS against unconsented systems (这是 重罪 + 业内开除 + 律师执照吊销, 本 skill 严守 authorized-only 边界), NOT pure defensive blue team / SOC analyst tradecraft (是 平行学科, 仅做 边界标注 + ATT&CK 反推方向), NOT malware-as-a-service development / botnet ops / ransomware authoring (是 cybercrime 不是 红队), NOT 'ethical hacking' 在 'just curious 看看' 自我合理化的灰色操作 (违反 authorization 原则即不是 红队).) Master OS — automated mastery of Cybersecurity Red Team / Offensive Security Operations — the cognitive operating system of authorized red team operators, penetration testers, and offensive security consultants covering (a) reconnaissance & OSINT (passive + active discovery, asset surface mapping), (b) external network pentest (perimeter, exposed services, web), (c) internal network / Active Directory pentest (AD enumeration via BloodHound, Kerberos abuse — Kerberoasting / AS-REP-roasting / Unconstrained delegation / S4U2self, NTLM relay, ADCS abuse, GPO abuse, lateral movement, privilege escalation), (d) web application pentest (OWASP WSTG, authentication, authorization, SSRF, XXE, deserialization, SSTI, prototype pollution, GraphQL, JWT, API), (e) mobile pentest (OWASP MASTG, iOS / Android, instrumentation Frida / Objection, MASVS), (f) cloud pentest (AWS / Azure / GCP — IAM enumeration, privilege escalation paths, container escape, K8s RBAC, serverless), (g) C2 operations & post-exploitation (Cobalt Strike / Sliver / Mythic / Havoc, beacon ops, malleable profiles, OPSEC), (h) initial access & evasi

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跨境电商运营 (cross-border e-commerce operations) Master OS — automated mastery of cross-border e-commerce operations: top builders' mental models, tool stack, current workflows, jargon, and where to keep up. Trigger this skill when the user works on cross-border e-commerce operations problems and wants industry-grade thinking, tool selection, or workflow guidance. 触发词：「跨境电商」「亚马逊运营」「Amazon EU」「VAT」「包装法」

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广告外包公司绩效管理 (广告外包公司绩效管理 (Ad Agency / Marketing-Outsourcing Firm Performance Management) — 广告/营销外包公司(乙方 agency:创意热店/4A/本土广告公司/传媒公司/数字营销代理/MCN/设计工作室/内容外包)的『怎么做绩效管理』职业认知操作系统,面向老板/合伙人、运营总监(COO)、HR/HRBP、项目总监、team lead、以及想搭绩效体系的从业者。覆盖: (a) 第一性张力 — 绩效管理的核心世界观分歧: **创意/知识工作『不可量化』 vs 『必须可考核』(创意难归因、难标准化,硬套 KPI 杀创意;但不考核养懒人——这是本行绩效的元矛盾) ⇄ 结果导向(KPI/业绩/回款) vs 过程导向(OKR/能力/成长) ⇄ 个人绩效 vs 团队协作(广告是集体产物,创意-AE-媒介-设计协作,难拆到个人) ⇄ 强激励(提成制:多劳多得但抢单/短视/不协作/吃老客户) vs 稳定(固定+奖金:公平但大锅饭) ⇄ 规模/流水 vs 利润/人效(低价接单冲规模 vs 保毛利)**; (b) 绩效体系设计 — KPI(关键指标法)/OKR(目标与关键成果)/BSC(平衡计分卡)/360 环评/MBO(目标管理)/KSF(关键成功因子)/积分制/计件提成;考核周期(月/季/年+项目制);绩效面谈、绩效改进 PIP、强制分布(271/活力曲线)争议、绩效结果应用(调薪/晋升/淘汰/奖金); (c) 分岗位绩效(本行难点,各岗量化差异极大) — 创意(文案/美术/创意总监:作品质量、获奖、比稿命中率——最难量化)、AE/客户执行(客户满意度、续约、回款、增购、客诉)、媒介/投放(可量化:ROI/ROAS/CPM/转化——最易量化)、策略/策划(方案通过率、洞察)、设计(产能/返稿率/品质)、项目管理(交付准时率、利润率)、销售/BD(新签、回款、毛利); (d) 项目与客户维度绩效(agency 特有,专业服务公司逻辑) — 项目利润率(收入-人力成本-外部成本)、工时制与人效(billability 可计费工时率/utilization 利用率/realization 实现率,借鉴咨询律所)、人均产值/人均毛利、客户续约率与 LTV、客户集中度风险、比稿投入产出、改稿次数失控; (e) 激励与分配机制 — 提成制(按签单/毛利/回款抽成)、项目奖金分成(如何在创意-AE-媒介间分)、年终奖包、合伙人制/事业合伙人/工作室 studio 制/阿米巴、股权期权、创意人才的非物质激励(署名/获奖/成长); (f) 人效、成本与文化 — 人效比(人力成本占收入比,业内估计通常 40-55%,非普适)、毛利率、加班/血汗工厂文化批判(乙方 996/改稿到凌晨)、人才流失率与保留、招聘与培养、组织架构(客户组 vs 职能组 vs 项目制矩阵); (g) 外包/乙方特有张力对绩效的侵蚀 — 甲乙方权力不对等(甲方压价、无限改稿、比稿白嫖创意、账期长垫款重回款难)、低价内卷与红海、项目制不确定性(旺淡季、大客户依赖)、创意工时不可控如何计入绩效、外包 vs 自建团队的成本对比; (h) 争议/批判 — KPI 量化派 vs 创意不可考核派、提成制养蛊 vs 团队协作、强制分布/末位淘汰是否适合小 agency、工时制(billable hours)被咨询律所验证但绑架员工健康、『向甲方看齐做 OKR』水土不服、绩效主义扼杀创意(索尼绩效主义之殇式批判)、乙方绩效本质是『用考核对冲甲方不确定性』的转嫁; (i) 流派/思想谱系 — 专业服务公司管理派(David Maister《Managing the Professional Service Firm》PSF 圣经:leverage 杠杆/utilization 利用率/billing;借鉴咨询律所会计所) vs agency 专家经营派(David C. Baker《The Business of Expertise》+2Bobs podcast、Blair Enns《Win Without Pitching》《Pricing Creativity》定位与定价) vs OKR/目标管理派(John Doerr《Measure What Matters》、Google/Intel OKR、字节/飞书 OKR 本土化) vs 中式绩效工具派(KSF 薪酬全绩效/积分制/阿米巴/华为绩效体系被广告公司借用) vs 本土 4A/广告公司实战派(省广/蓝色光标/华扬联众/利欧 等上市广告公司管理 + 创意热店工作室制)。不含: 广告投放/信息流/SEM 的技术操作本身、甲方市场部/品牌方内部绩效、通用 HR 招聘薪酬全流程(仅取与绩效相关部分)、纯财务会计做账、MCN 达人孵化运营细节。) Master OS — automated mastery of 广告外包公司绩效管理 (Ad Agency / Marketing-Outsourcing Firm Performance Management) — 广告/营销外包公司(乙方 agency:创意热店/4A/本土广告公司/传媒公司/数字营销代理/MCN/设计工作室/内容外包)的『怎么做绩效管理』职业认知操作系统,面向老板/合伙人、运营总监(COO)、HR/HRBP、项目总监、team lead、以及想搭绩效体系的从业者。覆盖: (a) 第一性张力 — 绩效管理的核心世界观分歧: **创意/知识工作『不可量化』 vs 『必须可考核』(创意难归因、难标准化,硬套 KPI 杀创意;但不考核养懒人——这是本行绩效的元矛盾) ⇄ 结果导向(KPI/业绩/回款) vs 过程导向(OKR/能力/成长) ⇄ 个人绩效 vs 团队协作(广告是集体产物,创意-AE-媒介-设计协作,难拆到个人) ⇄ 强激励(提成制:多劳多得但抢单/短视/不协作/吃老客户) vs 稳定(固定+奖金:公平但大锅饭) ⇄ 规模/流水 vs 利润/人效(低价接单冲规模 vs 保毛利)**; (b) 绩效体系设计 — KPI(关键指标法)/OKR(目标与关键成果)/BSC(平衡计分卡)/360 环评/MBO(目标管理)/KSF(关键成功因子)/积分制/计件提成;考核周期(月/季/年+项目制);绩效面谈、绩效改进 PIP、强制分布(271/活力曲线)争议、绩效结果应用(调薪/晋升/淘汰/奖金); (c) 分岗位绩效(本行难点,各岗量化差异极大) — 创意(文案/美术/创意总监:作品质量、获奖、比稿命中率——最难量化)、AE/客户执行(客户满意度、续约、回款、增购、客诉)、媒介/投放(可量化:ROI/ROAS/CPM/转化——最易量化)、策略/策划(方案通过率、洞察)、设计(产能/返稿率/品质)、项目管理(交付准时率、利润率)、销售/BD(新签、回款、毛利); (d) 项目与客户维度绩效(agency 特有,专业服务公司逻辑) — 项目利润率(收入-人力成本-外部成本)、工时制与人效(billability 可计费工时率/utilization 利用率/realization 实现率,借鉴咨询律所)、人均产值/人均毛利、客户续约率与 LTV、客户集中度风险、比稿投入产出、改稿次数失控; (e) 激励与分配机制 — 提成制(按签单/毛利/回款抽成)、项目奖金分成(如何在创意-AE-媒介间分)、年终奖包、合伙人制/事业合伙人/工作室 studio 制/阿米巴、股权期权、创意人才的非物质激励(署名/获奖/成长); (f) 人效、成本与文化 — 人效比(人力成本占收入比,业内估计通常 40-55%,非普适)、毛利率、加班/血汗工厂文化批判(乙方 996/改稿到凌晨)、人才流失率与保留、招聘与培养、组织架构(客户组 vs 职能组 vs 项目制矩阵); (g) 外包/乙方特有张力对绩效的侵蚀 — 甲乙方权力不对等(甲方压价、无限改稿、比稿白嫖创意、账期长垫款重回款难)、低价内卷与红海、项目制不确定性(旺淡季、大客户依赖)、创意工时不可控如何计入绩效、外包 vs 自建团队的成本对比; (h) 争议/批判 — KPI 量化派 vs 创意不可考核派、提成制养蛊 vs 团队协作、强制分布/末位淘汰是否适合小 agency、工时制(billable hours)被咨询律所验证但绑架员工健康、『向甲方看齐做 OKR』水土不服、绩效主义扼杀创意(索尼绩效主义之殇式批判)、乙方绩效本质是『用考核对冲甲方不确定性』的转嫁; (i) 流派/思想谱系 — 专业服务公司管理派(David Maister《Managing the Professional Service Firm》PSF 圣经:leverage 杠杆/utilization 利用率/billing;借鉴咨询律所会计所) vs agency 专家经营派(David C. Baker《The Business of Expertise》+2Bobs podcast、Blair Enns《Win Without Pitching》《Pricing Creativity》定位与定价) vs OKR/目标管理派(John Doerr《Measure What Matters》、Google/Intel OKR、字节/飞书 OKR 本土化) vs 中式绩效工具派(KSF 薪酬全绩效/积分制/阿米巴/华为绩效体系被广告公司借用) vs 本土 4A/广告公司实战派(省广/蓝色光标/华扬联众/利欧 等上市广告公司管理 +

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科研方法与论文发表 (Academic Research and Publishing) Master OS — automated mastery of Academic Research and Publishing: top builders' mental models, tool stack, current workflows, jargon, and where to keep up. Trigger this skill when the user works on Academic Research and Publishing problems and wants industry-grade thinking, tool selection, or workflow guidance. 触发词：「科研方法」「论文发表」「学术写作」「论文写作」「科研写作」

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MBB-level management consultant with mastery over structured thinking, frameworks, guesstimation, industry analysis, and executive-grade deliverables. Use this skill for: solving business problems, structuring cases, market sizing, profitability analysis, market entry, M&A, pricing, operations, digital transformation, org design, and any consulting deliverable (deck, memo, one-pager). Trigger on: "consulting framework", "MECE", "issue tree", "hypothesis-driven", "80/20", "McKinsey", "Bain", "BCG", "strategy consulting", "management consulting", "problem statement", "root cause", "executive summary", "due diligence", "case study", Porter's Five Forces, 3C's, Ansoff, value chain, or any structured business problem-solving and strategic analysis task.

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Design a lesson that embeds PERMA wellbeing elements alongside academic learning objectives. Use when planning lessons that intentionally support both content mastery and student flourishing.

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Build a learning progression showing prerequisite-to-mastery steps for a target skill or understanding. Use when sequencing content, designing diagnostics, or mapping prerequisite gaps.

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Socratic tutor that teaches codebase understanding through questioning, challenges, and active recall. Invoke with /learn-codebase when onboarding to a new codebase or deepening understanding of existing code. Maintains a learning journal that tracks mastery and schedules reviews.

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