Generate ideas that don't sound logical, then validate them with cheap behavioural experiments — Rory Sutherland's 'the opposite of a good idea can be a good idea' plus revealed-preference testing. Use when the obvious/logical solution is saturated and the user wants genuinely different options, asks 'what's a creative/unconventional angle', 'how do we stand out', 'should we run a test/experiment', 'how do we know what people actually want', or is about to trust a survey/focus group. Covers deliberate inversion of the obvious move, why stated preferences lie, and designing small reversible experiments that watch behaviour. Inspired by Rory Sutherland's *Alchemy*. Routed to from psycho-logic. 日本語の相談(「競合と同じ案しか出ない」「アンケートは好評なのに売れない」「思い切った案を安く試したい」)にも使う。中文咨询(“只能想出和竞品一样的方案”“问卷好评却卖不动”)也适用。
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meikocho1/alchemy-marketing-skills☆ 4Updated Sep 25, 2026
Fix the psychologically significant moment, not the logically significant metric — Rory Sutherland on experience. Use when the outcome is fine but the journey feels bad: complaints about waiting, anxiety, uncertainty, or 'it's technically fast/cheap/correct but people still hate it'; when the user asks 'how do we reduce complaints', 'how do we make waiting/onboarding/checkout feel better', 'people are anxious during X', or is about to spend big to shave a number (wait time, load time, steps) when the real pain is how the moment feels. Covers uncertainty reduction, idle vs occupied waiting, and the peak-end rule. Inspired by Rory Sutherland's *Alchemy*. Routed to from psycho-logic. 日本語の相談(「待ち時間のクレームが多い」「手続きの途中で離脱される」「お客様を不安にさせている」)にも使う。中文咨询(“等待时间投诉多”“办理中途流失”“让客户感到不安”)也适用。
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meikocho1/alchemy-marketing-skills☆ 4Updated Sep 25, 2026
Change what something MEANS before you change what it IS — Rory Sutherland's cheapest lever. Use when a product, price, feature, or message is objectively fine but feels cheap, generic, boring, overpriced, or unjustified; when the user says 'how do we make this feel more premium/valuable/exciting', 'people don't get why it's worth it', 'how do we reposition/rename/repackage this', or wants to raise perceived value without changing the product or cutting the price. Covers renaming, recategorising, mental accounting (price framing), creating artificial value, and context-shifting. Inspired by Rory Sutherland's *Alchemy*. Routed to from psycho-logic. 日本語の相談(「高いと言われる」「安っぽく見える」「値下げせずに高級感を出したい」)にも使う。中文咨询(“被说太贵”“显得廉价”“不降价也想显得高级”)也适用。
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meikocho1/alchemy-marketing-skills☆ 4Updated Sep 25, 2026
Why expensive, wasteful, effortful, or self-deprecating actions build trust and desire — Rory Sutherland on signalling. Use when the problem is credibility or desirability rather than meaning: the user asks 'why don't people trust us', 'how do we look more credible/committed/premium', 'is our guarantee/warranty worth it', 'should we spend on brand advertising', 'how do we justify a higher price', or wonders why a cheaper-looking competitor wins. Covers costly signals (advertising spend, guarantees, over-delivery), price-as-quality-signal (Veblen goods), and the Pratfall Effect (admitting a real flaw to gain trust). Inspired by Rory Sutherland's *Alchemy*. Routed to from psycho-logic. 日本語の相談(「信頼されない」「安心してもらえない」「強気な価格で売りたい」「広告費に意味はある?」)にも使う。中文咨询(“不被信任”“想以高价出售”“广告费有意义吗?”)也适用。
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meikocho1/alchemy-marketing-skills☆ 4Updated Sep 25, 2026
The perception-by-culture lens for psycho-logic — establish HOW a specific region, country, or subculture reads a signal before you send it, because perception is culturally coded and the same move can mean the opposite elsewhere. Use when adapting a product, price, message, or campaign to a new market; when the user asks 'will this work in [country/region]', 'why does this land in X but flop in Y', 'how do people here perceive Z', 'how do we localise/differentiate by region', or is about to copy a US/global playbook into another market. Covers the cultural dimensions that move Sutherland's levers — uncertainty avoidance, individualism/collectivism, status/power distance, high- vs low-context communication, mental-accounting norms, trust locus, and taboo/sacredness — and how each rewires reframing, costly-signaling, and experience-design. Inspired by Rory Sutherland's *Alchemy*. Routed to from psycho-logic; pair with market-recon for live local data. 日本語・中文の相談(「この地域で通用する?」「适合本地市场吗?」)にも使う。
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meikocho1/alchemy-marketing-skills☆ 4Updated Sep 25, 2026
Rory Sutherland's 'psycho-logic' approach to marketing, product, and business problems — solve the human perception, not just the engineering or economic metric. Use when the obvious 'logical' fix is expensive, slow, or already done by every competitor; when the user asks 'how do we make people want X', 'the product/price/funnel is fine but nobody converts', 'how do we stand out', 'is there a cheaper way to fix this', or mentions behavioral economics, nudges, irrational behavior, perception, or 'it doesn't make sense but it works'. This is the ROUTER skill: it diagnoses the problem in human terms, then dispatches to reframing, costly-signaling, counterintuitive-tests, or experience-design. Inspired by Rory Sutherland's book *Alchemy*. 日本語の相談(「商品はいいのに売れない」「値下げしかない?」「競合と差別化できない」)にも使う。中文咨询(“产品很好却卖不动”“只能降价吗?”“无法差异化”)也适用。For a catalogue of individual biases, use marketing-psychology (separate plugin) instead.
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meikocho1/alchemy-marketing-skills☆ 4Updated Sep 25, 2026
The live fieldwork layer for psycho-logic — go look at the actual target market NOW instead of reasoning from your training-data stereotype of it. Use when a psycho-logic move needs grounding in a specific place: the user asks 'what do competitors in [region/country] actually do', 'what's the real price band / norm here', 'how do local leaders position themselves', 'research this market before we localise', 'what signals trust to buyers in X', or is about to launch/adapt in a market you haven't studied. Runs structured web research in the local language — local competitors and their signals, price bands, category conventions, review/trust sources, local terminology, taboos and regulations — and synthesises a compact perception profile the four moves consume. Inspired by Rory Sutherland's *Alchemy*. Routed to from psycho-logic; pair with cultural-context (the lens that tells you what to look for). 日本語・中文の相談(「現地の実態を調べて」「调研当地市场」)にも使う。
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meikocho1/alchemy-marketing-skills☆ 4Updated Sep 25, 2026
Design patterns for building autonomous coding agents, inspired by [Cline](https://github.com/cline/cline) and [OpenAI Codex](https://github.com/openai/codex).
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phoroth/AGENTIC☆ 3Updated Aug 8, 2026
Supply chain investigation, evidence recovery, and forensic analysis for GitHub repositories. Covers deleted commit recovery, force-push detection, IOC extraction, multi-source evidence collection, hypothesis formation/validation, and structured forensic reporting. Inspired by RAPTOR's 1800+ line OSS Forensics system.
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ibragimov-oasis/vibe-coder☆ 3Updated Jun 24, 2026
Print-inspired visual language for books, magazines, and reports with editorial grids and expressive typography.
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WyvernCW/Monich☆ 3Updated Jun 20, 2026
Retro arcade-inspired design with pixel fonts, dotted borders, playful high-contrast colors, and 8-bit game aesthetics.
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WyvernCW/Monich☆ 3Updated Jun 20, 2026
Magazine-inspired editorial layout with refined serif typography, structured grids, and elegant reading experiences.
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WyvernCW/Monich☆ 3Updated Jun 20, 2026
A cyber-slick, dark-only Matrix-inspired interface defined by minimalist fashion, high-tech digital elements
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WyvernCW/Monich☆ 3Updated Jun 20, 2026
Monospace-driven, matrix-inspired design with high-contrast elements, compact density, and a hacker-chic aesthetic.
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WyvernCW/Monich☆ 3Updated Jun 20, 2026
Apple-inspired premium aesthetic with precise spacing, modern typography, and a refined, polished visual language.
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WyvernCW/Monich☆ 3Updated Jun 20, 2026
Throwback design with vintage-inspired typography, high-contrast retro palettes, and nostalgic visual elements.
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WyvernCW/Monich☆ 3Updated Jun 20, 2026
A friendly, hand-drawn sketch interface inspired by pencil illustrations on warm cream paper. Soft teal brand accents, hand-written display headings, rounded pill controls.
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WyvernCW/Monich☆ 3Updated Jun 20, 2026
Classic block-game inspired design with playful colors, bold display fonts, and compact, high-energy layouts.
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WyvernCW/Monich☆ 3Updated Jun 20, 2026
A playful, arcade-inspired interface for games — built on the VT323 pixel typeface, hard-edged 0px corners, chunky pill buttons that physically press into solid offset blocks
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WyvernCW/Monich☆ 3Updated Jun 20, 2026
Game-inspired fantasy aesthetic with bold, premium visuals, rich color palettes, and immersive thematic elements.
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WyvernCW/Monich☆ 3Updated Jun 20, 2026
A playful, energetic, cartoonesque interface inspired by friendly children's-book illustrations — warm cream backgrounds, big bold custom display typography, saturated brand color blocks, thick black outlines, generously rounded shapes
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WyvernCW/Monich☆ 3Updated Jun 20, 2026
Shadcn/ui-inspired design with minimal, clean components, monochrome palette, and utility-first patterns.
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WyvernCW/Monich☆ 3Updated Jun 20, 2026
Paper-textured, print-inspired design with minimal colors, clean serif/sans typography, and tactile surface qualities.
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WyvernCW/Monich☆ 3Updated Jun 20, 2026
Forward-looking design with tech-inspired typography, modern layouts, and a sleek, innovation-driven aesthetic.
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WyvernCW/Monich☆ 3Updated Jun 20, 2026