Results for “and”

Product marketing and go-to-market strategy for B2B SaaS launches and positioning. Use this skill when planning a product launch, developing positioning and messaging, analyzing competitive landscape, building customer advocacy programs, designing a customer referral program (who may accept the reward, how the introduction is made), designing a win/loss interview program, working out why we lose deals, designing GTM strategy, creating category positioning, planning analyst briefings, or deciding which country to expand into and how far to localize. Also use it for an early-stage startup where the founder is still doing the selling — running founder-led sales, setting up a design-partner program, judging whether you have product-market fit, deciding what not to do yet, deciding when to hire the first AE or first marketer, and moving upmarket to larger buyers. Also use it when your company has just acquired another (or is about to), to plan the marketing integration: what you may and may not do between signing and close, the first letter to the acquired customers, whether to keep, endorse, fold in or retire the acquired brand, merging the two marketing databases without mailing people who opted out, when to start cross-selling, and announcing a product sunset. Also use it to design a demand-generation campaign and the channel plan it runs on: one campaign with one job, the offer for buyers who are and are not in market, what each channel is for, the kill and scale rules set before launch, the follow-up sales agrees to, the yearly calendar of always-on programs and tentpole campaigns, and which channels to keep, test or stop. Also use it for brand marketing and demand creation — how much to spend on brand versus performance, what to measure when a brand campaign produces no conversion event, and how to answer "we cannot attribute it". Also triggers on: founder-led sales, founder-led GTM, design partners, design partner agreement, first customers, first 10 customers, do we have product-market fit, PMF, Sean Ellis test, very disappointed survey, pre-seed, seed stage, when to hire our first AE, first sales hire, first marketing hire, moving upmarket, going upmarket, enterprise readiness, first enterprise deal, what do enterprise buyers need before they sign, positioning, product launch, beta program, early access program, design partners, private preview, public preview, general availability, GA launch, when can we call it GA, can sales sell a beta feature, selling the roadmap, launch tier, competitive intelligence, messaging, customer advocacy, win/loss analysis, win/loss interviews, why we lose deals, closed-lost analysis, loss reason, close-reason field, competitive displacement, displace an incumbent, rip and replace, competitive takeout, switch from a competitor, win deals from a competitor, incumbent contract, renewal window, auto-renewal notice period, switching costs, EU Data Act, cloud switching rights, why do we lose to no decision, GTM, category design, ideal customer profile, ICP, what is our real ICP, who actually buys from us, refresh our ICP from closed-won deals, ICP refresh before planning, analyst briefing, G2 review, international expansion, market entry, expand into Europe, which country should we launch in next, localization, translate our site, in-country go-to-market, regional GTM, is cold email legal in Germany, brand marketing, brand awareness, brand vs performance, brand versus demand gen, demand creation, demand capture, 95-5 rule, out of market buyers, category entry points, distinctive brand assets, mental availability, brand tracking, brand health, brand lift, share of search, how do we measure brand, justify brand spend, brand budget. Also triggers on public-sector marketing: sell to government, government marketing, public sector go-to-market, federal marketing, state and local government, SLED, FedRAMP, FedRAMP marketing claims, can we say FedRAMP ready, GovRAMP, StateRAMP, VPAT, accessibility confor

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This skill should be used when the user asks about "Hyprland configuration", "hyprland.lua", "hyprland.conf", "Hyprland Lua config", "hyprctl", "Hyprland keybinds", "Hyprland window rules", "Hyprland monitors", "Hyprland dispatchers", "Hyprland animations", "Hyprland workspaces", "Hyprland IPC", "Hyprland plugins", "hyprlock", "hypridle", "hyprpaper", "hyprcursor", "hyprpicker", "hyprsunset", "xdg-desktop-portal-hyprland", "Hyprland on NixOS", "Hyprland Home Manager", "Hyprland layouts", "Hyprland dwindle", "Hyprland master layout", "Hyprland FAQ", "Hyprland performance", "Hyprland Nvidia", "Hyprland screen sharing", "Hyprland special workspace", "Hyprland smart gaps", "Hyprland multi-monitor", "Hyprland tearing", or any topic related to configuring, troubleshooting, or extending the Hyprland Wayland compositor and its ecosystem tools.

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Product marketing and go-to-market strategy for B2B SaaS launches and positioning. Use this skill when planning a product launch, developing positioning and messaging, analyzing competitive landscape, building customer advocacy programs, designing a win/loss interview program, working out why we lose deals, designing GTM strategy, creating category positioning, planning analyst briefings, or deciding which country to expand into and how far to localize. Also use it for brand marketing and demand creation — how much to spend on brand versus performance, what to measure when a brand campaign produces no conversion event, and how to answer "we cannot attribute it". Also triggers on: positioning, product launch, competitive intelligence, messaging, customer advocacy, win/loss analysis, win/loss interviews, why we lose deals, closed-lost analysis, loss reason, close-reason field, competitive displacement, displace an incumbent, rip and replace, competitive takeout, switch from a competitor, win deals from a competitor, incumbent contract, renewal window, auto-renewal notice period, switching costs, EU Data Act, cloud switching rights, why do we lose to no decision, GTM, category design, analyst briefing, G2 review, international expansion, market entry, expand into Europe, which country should we launch in next, localization, translate our site, in-country go-to-market, regional GTM, is cold email legal in Germany, brand marketing, brand awareness, brand vs performance, brand versus demand gen, demand creation, demand capture, 95-5 rule, out of market buyers, category entry points, distinctive brand assets, mental availability, brand tracking, brand health, brand lift, share of search, how do we measure brand, justify brand spend, brand budget.

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Structure Android and Kotlin Multiplatform projects with clear boundaries between business logic, screens, and data access. Provides examples for module dependencies, business operations, repositories that coordinate data sources, database integration, and error handling.

• Planning Android or KMP module boundaries
• Separating business logic from screen code
• Coordinating local and remote data sources

Create reusable slash commands for recurring work in Claude Code. This guide covers arguments, file references, tool permissions, shell commands, and input checks, with examples for reviews, tests, documentation, and plugin workflows.

• Turning recurring requests into reusable commands
• Building commands with arguments and file references
• Organizing commands shared across a team

Full-funnel paid advertising operations for B2B SaaS. Use this skill for PPC strategy, Google Ads optimization, LinkedIn Ads, social media advertising, programmatic buying, creative strategy, creative concept diversity for Meta Advantage+ (why six variants of one ad are not a diverse library, and what to brief instead), creator-made ad creative on a spend-share deal, attribution modeling, budget allocation, budget pacing and planned-vs-delivered reconciliation, audience overlap and campaign self-competition audits, suppression lists, ROAS improvement, media spend optimization, and the media no auction sells — newsletter and podcast sponsorships, community and industry-publication placements, paid review-site listings on G2 and Capterra, and pay-per-lead content syndication. It also covers buying on the AI answer surface — ads inside Google AI Overviews and AI Mode that existing Search, Shopping and Performance Max campaigns already serve into with no opt-out, no placement targeting and no segmented reporting, and ChatGPT Ads and Microsoft Copilot as separate opt-in platforms with their own plan-tier reach limits, no negative keywords, and a landing-page crawler gate. It also owns the conversion signal the bidding algorithms learn from — CRM pipeline stages (SQL, opportunity, closed-won) sent back to Google Ads, LinkedIn, Meta and Microsoft Ads through offline conversion import, enhanced conversions for leads, the Google Data Manager API and the LinkedIn Conversions API, with click-ID capture, stage values, dedupe, EEA consent signals and retractions. It also gates connected TV (CTV) and streaming video for B2B — whether a reach medium belongs in the plan, how a vendor ties a TV household to a target account (member data, IP-to-account graph or contextual), the server-side ad insertion (SSAI) fraud questions, Programmatic Guaranteed deals, and a holdout lift test because CTV has no click. It also runs person-led paid social — LinkedIn Thought Leader Ads and Meta partnership ads that put spend behind an employee's or creator's post — on a paid-usage term, an in-post disclosure check and an end-date register, because the platform approval carries no term. Also triggers on: CTV, connected TV, OTT, streaming TV ads, should we run CTV, LinkedIn CTV, B2B CTV, account-based CTV, SSAI fraud, thought leader ads, boost an employee's post, sponsor a creator's post, partnership ads, whitelisting, creator usage rights, PPC, Google Ads, LinkedIn Ads, social ads, programmatic, ad creative, attribution, media budget, paid campaigns, ROAS, CPA, ad spend, newsletter sponsorship, podcast sponsorship, community sponsorship, sponsor a newsletter, content syndication, pay-per-lead, cost per lead vendor, media kit, rate card, insertion order, direct buy, publisher partnership, make-good, G2 paid listing, Capterra ads, review site advertising, sponsorship ROI, budget pacing, we underspent our budget, are our campaigns competing with each other, audience overlap, self-competition, campaign cannibalization, suppression list, exclusion list, ad frequency across channels, how many ad accounts do we have, ads in AI Overviews, AI Mode ads, ChatGPT Ads, OpenAI Ads Manager, Copilot ads, conversational ads, should we advertise on ChatGPT, can we buy our way into the AI answer, our ads are showing in AI Overviews and we cannot report on it, context hints, OAI-AdsBot, our ad landing page fails review, robots.txt is blocking our ads, our paid leads are junk, Google Ads is optimizing for the wrong leads, offline conversion import, OCI, enhanced conversions for leads, send CRM stages back to Google Ads, upload SQLs to LinkedIn, LinkedIn Conversions API, LinkedIn CAPI, Meta conversion leads, CRM to ad platform, gclid, li_fat_id, msclkid, value-based bidding, optimize for pipeline not form fills, low match rate, conversion lag.

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Turn a multi-step plan into ready-to-paste ECC slash commands, text commands entered with a slash. Each generated command includes its step identifier, task scope, and acceptance criteria. Steps that cannot carry their scope are marked as blocked for manual handling.

• Turning an implementation plan into commands for each step
• Choosing commands for feature additions, fixes, and refactoring
• Generating commands for a selected step or range

Implement asynchronous work and changing data streams in Android and Kotlin Multiplatform apps using Kotlin Coroutines and Flow. Apply patterns for parallel loading, UI state updates, cancellation, error handling, and tests that check emitted values.

• Loading several data sources in parallel
• Managing screen state with StateFlow
• Handling search input delays and network retries

Design and audit interfaces for Web, iOS, and Android using WCAG 2.2 accessibility guidance. Check screen-reader labels, keyboard navigation, contrast, and control sizes to identify barriers and guide implementation for people using assistive technology.

• Adding descriptive labels to icon-only buttons
• Reviewing keyboard navigation and modal focus
• Checking contrast and control sizes

Create Android projects, deploy apps to devices, and manage SDK packages and emulators through the `android` command-line tool. It also supports screenshots, interface structure inspection, environment checks, and Android documentation searches.

• Creating an Android project from a template
• Deploying an APK to a device
• Managing SDK packages and emulators

Plan and troubleshoot large language and vision model training and inference. This guide uses hardware measurements to identify bottlenecks, address memory shortages and unstable training, and improve checkpointing, recovery, and performance across multiple GPUs and machines.

• Diagnosing slow training and GPU memory shortages
• Investigating loss spikes and invalid numerical values
• Debugging communication hangs across GPUs and machines

Build and debug mobile apps for iOS and Android with React Native and Expo. Implement navigation, adapt screens to each platform, integrate native modules that access platform features, and improve list rendering, keyboard behavior, and memory use.

• Building an app for both iOS and Android
• Adding tabs, navigation stacks, and deep links
• Improving scrolling performance in long lists

Build iOS and Android apps with React Native and Expo. Get guidance and typed component code for navigation, lists, animations, storage, and platform differences, with attention to scrolling performance and testing on both platforms.

• Building mobile screens with React Native and Expo
• Adding screen navigation with Expo Router
• Improving list scrolling and animation performance

Control an Android phone or emulator through Orca using adb, the Android device connection tool. View the device live, perform touch and keyboard actions, install and launch apps, inspect interface structure, and read logs.

• Check app behavior on an Android phone or emulator
• Repeat taps, swipes, and text entry
• Install apps and check runtime permissions

Guide embedding Zoom Virtual Agent in an Android WebView, a browser view inside an app. Covers communication with Java or Kotlin, URL routing, support handoff events, and embedding that accounts for the WebView lifecycle.

• Embedding Zoom Virtual Agent in an Android app
• Receiving JavaScript callbacks in Java or Kotlin
• Routing links from a WebView to native app handling

Apply existing brand guidelines to emails, proposals, presentations, and social posts. The skill keeps terminology and brand personality consistent, adjusts tone for the audience and context, and explains the choices behind the resulting content.

• Drafting sales emails in the brand's voice
• Aligning proposal and presentation wording
• Rewriting LinkedIn posts to match brand guidelines

Scaffold and operate Claude Blog Brain, a source-cited Obsidian brain for blog content creation, optimization, and management dual-optimized for Google rankings (E-E-A-T, the 2026 core updates) and AI citations (GEO/AEO), spanning writing, rewriting and freshness, SERP-informed briefs and outlines, editorial calendars and strategy, semantic topic clusters, schema and internal linking, multilingual publishing, the FLOW framework, factchecking, personas, distribution, and the blog delivery contract, grounded in the claude-blog skill. Use when the user says "claude-blog-brain", "Claude Blog Brain", "create a blog content creation, optimization, and management dual-optimized for Google rankings (E-E-A-T, the 2026 core updates) and AI citations (GEO/AEO), spanning writing, rewriting and freshness, SERP-informed briefs and outlines, editorial calendars and strategy, semantic topic clusters, schema and internal linking, multilingual publishing, the FLOW framework, factchecking, personas, distribution, and the blog delivery contract, grounded in the claude-blog skill brain", "import sources", "synthesize plan", "render report", or wants a persistent vault-backed operating system for blog content creation, optimization, and management dual-optimized for Google rankings (E-E-A-T, the 2026 core updates) and AI citations (GEO/AEO), spanning writing, rewriting and freshness, SERP-informed briefs and outlines, editorial calendars and strategy, semantic topic clusters, schema and internal linking, multilingual publishing, the FLOW framework, factchecking, personas, distribution, and the blog delivery contract, grounded in the claude-blog skill.

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The craft of creating and maintaining cohesive brand identity systems. Branding translates brand strategy into tangible visual and verbal identity—logos, color systems, typography, imagery, and voice guidelines that work together to make a brand recognizable and memorable. This skill covers logo design, visual identity systems, brand guidelines, naming, verbal identity, and brand application across touchpoints. Great branding is invisible when done right—it feels inevitable, as if the brand couldn't have looked any other way. Use when "logo, branding, brand identity, brand guidelines, visual identity, color palette, typography, brand book, naming, rebrand, brand refresh, brand system, branding, identity, logo, visual-design, guidelines, naming, typography, color" mentioned.

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Scaffold and operate Claude Blog Brain, a source-cited Obsidian brain for blog content creation, optimization, and management dual-optimized for Google rankings (E-E-A-T, the 2026 core updates) and AI citations (GEO/AEO), spanning writing, rewriting and freshness, SERP-informed briefs and outlines, editorial calendars and strategy, semantic topic clusters, schema and internal linking, multilingual publishing, the FLOW framework, factchecking, personas, distribution, and the blog delivery contract, grounded in the claude-blog skill. Use when the user says "claude-blog-brain", "Claude Blog Brain", "create a blog content creation, optimization, and management dual-optimized for Google rankings (E-E-A-T, the 2026 core updates) and AI citations (GEO/AEO), spanning writing, rewriting and freshness, SERP-informed briefs and outlines, editorial calendars and strategy, semantic topic clusters, schema and internal linking, multilingual publishing, the FLOW framework, factchecking, personas, distribution, and the blog delivery contract, grounded in the claude-blog skill brain", "import sources", "synthesize plan", "render report", or wants a persistent vault-backed operating system for blog content creation, optimization, and management dual-optimized for Google rankings (E-E-A-T, the 2026 core updates) and AI citations (GEO/AEO), spanning writing, rewriting and freshness, SERP-informed briefs and outlines, editorial calendars and strategy, semantic topic clusters, schema and internal linking, multilingual publishing, the FLOW framework, factchecking, personas, distribution, and the blog delivery contract, grounded in the claude-blog skill.

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Turn recurring Claude Code tasks into reusable slash commands stored as Markdown files. The guidance covers arguments, file references, tool permissions, shell execution, and plugin integration so commands can run consistent, context-aware workflows.

• Turning recurring review instructions into a command
• Creating commands that accept file paths or issue numbers
• Sharing standard workflows across a project team

Configure deployment, the process of publishing an application, for /land-and-deploy. Identify the hosting platform, production URL, health check endpoints, and status commands, then save those settings in CLAUDE.md for future deployments.

• Preparing settings for /land-and-deploy
• Identifying the hosting platform and production URL
• Saving health checks and deployment status commands

Recognize classic candlestick patterns using pandas, a Python library for tabular data. Combine bullish and bearish pattern scores into long, short, or stand-aside signals, with adjustable thresholds for candle bodies and shadows.

• Detect classic patterns in candlestick data
• Combine bullish and bearish patterns into one signal
• Adjust thresholds for candle bodies and shadows

Review Handsontable code changes for architecture, code quality, performance, accessibility, and test coverage. Findings include severity, confidence, and file locations, helping developers assess whether changes follow project rules and demonstrate the intended behavior.

• Review a Handsontable branch or pull request
• Check architecture before or during core changes
• Review keyboard access and performance concerns

Design and implement command-line tools with subcommands, options, interactive prompts, and progress indicators. Get command structures, configuration handling, clear error messages, and shell completion scripts, with guidance for automated use and testing across operating systems.

• Build a command-line tool with subcommands and options
• Add interactive prompts and progress indicators
• Provide bash, zsh, and fish command completion