41 skills · sorted by relevance
Analyze competitors using deal outcomes, customer quotes, and public developments. Prepare tactics for a specific deal, battlecards—sales reference sheets for each competitor—and weekly updates that distinguish evidence from interpretation.
Build market research evidence by comparing two market-size estimates, calculating survey sample sizes for each customer group, and scoring potential segments. Outputs show methods and assumptions so teams can assess the basis for business decisions.
Track competitors’ products, pricing, and customer wins or losses, then turn findings into sales comparison sheets, market positioning updates, and feature gap summaries that inform product planning and leadership decisions.
Compare current competitor evidence with a previous research snapshot and report only meaningful changes, with sources and dates. Flag sales comparison materials, positioning, pricing analysis, or roadmap assumptions that need updating during recurring monitoring.
Use this skill when users need to analyze competitors, monitor market movements, benchmark features/pricing, identify market gaps, or understand competitive positioning. Activates for "what are competitors doing," market analysis, or differentiation strategy.
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Analyse competitor moves and translate them into strategic implications for your product roadmap. Use when a competitor announces a new feature, pricing change, partnership, or strategic shift, or when producing a periodic competitive intelligence report. Produces a categorised signal analysis with reactive-vs-proactive assessment, threat ratings, specific roadmap implications, and recommended responses with owners. For a recurring whole-market briefing use competitive-intelligence-monitor instead.
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Analyze competitors and create competitive landscape documentation with feature matrices, positioning maps, and strategic recommendations. Use when asked to analyze competitors, create competitive analysis, compare features with competitors, build a competitive landscape, track competitive positioning, or prepare sales battlecard inputs. Produces structured competitor profiles, feature comparison matrix, win/loss analysis, and prioritised strategic recommendations. For a one-off teardown of a single rival use competitor-teardown; for a recurring market briefing use competitive-intelligence-monitor.
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Monitor competitor signals and surface strategic implications for your roadmap. Use when asked to monitor competitors, track the competitive landscape, produce a competitive briefing, or understand what has changed in the market this week or month. Produces a structured intelligence brief with high/medium/low priority signals, roadmap implications, and a strategic landscape summary. For a single competitor announcement use competitor-signal-tracker; for a one-off deep dive use competitor-teardown.
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Analyze a website's SEO visibility, keyword rankings, traffic estimates, and competitive positioning. Uses web search probes, SimilarWeb (free tier via web), and site: queries to build an SEO profile without requiring paid tool subscriptions. Useful for competitive intel, gap analysis, and reverse-engineering a company's organic acquisition strategy.
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Pull real SEO metrics for any domain using Apify scrapers for Semrush and Ahrefs data. Gets domain authority, organic traffic estimates, keyword rankings, backlink profiles, top performing pages, and auto-discovers competitors from keyword overlap. No Semrush/Ahrefs subscription needed — uses Apify actors that scrape public pages.
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Research a specific competitor across their website, reviews, ads, social presence, and pricing — then produce a structured sales battlecard with positioning traps, objection handlers, landmine questions, and win/loss themes. Chains web research, review mining, and ad intelligence. Use when sales needs competitive ammo or when entering a new market with established incumbents.
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Reverse-engineer a company's sales and marketing tech stack from public signals. Detects CRMs, cold email tools, people databases, ad pixels, email delivery services, and outbound sending domains via DNS records, website source inspection, Apify technology profiling, blacklist checks, and public spam complaint searches. Works on single companies or batches. Outputs a structured markdown report per company.
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Monitor competitor pricing pages via live web scrape and Web Archive snapshots. Track plan changes, tier restructuring, new pricing models, and feature gating shifts. Produces a pricing comparison matrix and flags when a competitor changes packaging. Use when a product marketing team needs to stay current on competitive pricing or when preparing for a pricing change of their own.
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Monitor competitor content across blogs, LinkedIn, and Twitter/X on a recurring basis. Surfaces new posts, trending topics, and content gaps you can own. Chains blog-feed-monitor, linkedin-profile-post-scraper, and twitter-mention-tracker. Use when you want a weekly digest of what competitors are publishing and which topics are generating engagement.
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Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry.
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Systematic competitor tracking that feeds positioning, battlecards, and roadmap decisions. Use when analyzing competitors, building battlecards, tracking market moves, conducting win/loss analysis, or updating positioning.
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Systematic competitor analysis covering product teardowns, 12-dimension scoring rubric, feature comparison matrices, SWOT analysis, pricing model deconstruction, UX audits, and strategic action plans with stakeholder presentation templates.
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Research any topic across Reddit, X, and web from the last 30 days. Get current trends, real community sentiment, and actionable insights in 7 minutes vs 2 hours manual research.
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Research your competitors and build an interactive battlecard. Outputs an HTML artifact with clickable competitor cards and a comparison matrix. Trigger with "competitive intel", "research competitors", "how do we compare to [competitor]", "battlecard for [competitor]", or "what's new with [competitor]".
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SEC filings, company news, federal contracts, and company profiles. 4 tools for competitive intelligence.
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Monitor competitor pricing, features, changelogs, dashboards, and product changes with Firecrawl. Use for recurring competitive intelligence, pricing tier extraction, feature change tracking, or structured competitor alerts.
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Expert in competitive intelligence - systematic gathering, analysis, and application of information about competitors. Covers competitive research, win/loss analysis, competitive positioning, and building competitive advantage. Knows when to compete and when to differentiate. Use when "competitive intelligence, competitor analysis, win loss, battlecard, competitive positioning, market landscape, competitor, " mentioned.
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Monitor competitor pricing, features, changelogs, dashboards, and product changes with Firecrawl. Use for recurring competitive intelligence, pricing tier extraction, feature change tracking, or structured competitor alerts.
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Suede-owned competitive-intelligence discipline for evidence-backed profiles of positioning, pricing, messaging, product, proof, and public-market signals. Use when researching named competitors from current public URLs or refreshing a structured landscape. NOT FOR: publishing comparison pages (use suede-competitors), internal sales battle cards (use suede-sales-enablement), or deciding pricing changes (use suede-pricing).
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