90 skills · sorted by relevance
Plan, set up, audit, and debug analytics tracking with GA4 and Google Tag Manager. Define events and their parameters, configure conversion tracking, and investigate missing or duplicate data using structured checks and prioritized fixes.
Plan, implement, and audit website or app analytics with GA4 and Google Tag Manager. Define meaningful events, standardize campaign tags, and validate data collection so marketing and product decisions use consistent measurements.
Audit how advertising platforms, GA4, and app measurement tools assign credit for conversions. Compare event definitions, reporting windows, and duplicate handling to explain discrepancies and produce an evidence-based measurement improvement plan.
Use gog to list Google Analytics 4 account summaries and run reports through the Analytics Data API. Explicit account selection and read-only options help agents retrieve information from the intended account.
Turn Matomo analytics into reports on organic traffic, landing pages, devices, countries, referrers, and search keywords. Use data from a self-hosted instance or Matomo Cloud to support reporting alongside GA4 or as an alternative.
Plan, implement, and audit website or app tracking for marketing and product decisions. Covers GA4, Google Tag Manager, event naming, campaign tracking parameters, and validation to check that important user actions are recorded correctly.
Audit a site's SEO using its Search Console and GA4 data. Find indexing issues, declining pages, low click rates, and competing pages, then produce specific fixes and a prioritized action list grounded in actual performance.
Analyze actual GA4 visits from AI services such as ChatGPT and Perplexity. Compare traffic trends, landing pages, and conversions, then identify page patterns and specific content changes that may improve visibility in AI search.
Plan and validate tracking for marketing and product decisions. Define events, configure GA4 and Google Tag Manager, standardize campaign link labels, and calculate metrics using matching time periods to produce dependable measurement plans and findings.
Use Google's APIs to review search performance, page speed, indexing status, and organic traffic. Combine real visitor measurements with search and analytics data to identify SEO issues and create reports.
Helps developers send conversion and event data to Google Ads, Google Analytics, and Floodlight through the Data Manager API. It covers destination setup, data formatting, validation, migration from other APIs, and checking processing results.
Google API integration for blog performance: PageSpeed Insights, CrUX Core Web Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity analysis for E-E-A-T, YouTube video search for embedding, and Google Ads Keyword Planner. Progressive feature availability based on credential tier (API key, OAuth/service account, GA4, Ads). Shares config with claude-seo at ~/.config/claude-seo/google-api.json. Use when user says "google data", "page speed", "core web vitals", "search console", "indexation", "GA4", "keyword research", "nlp entities", "blog performance", "youtube search", "google api setup".
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When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
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Designs and implements website analytics tracking with Google Analytics 4 and Google Tag Manager: a written tracking plan, event and parameter names that pass GA4's rules, gtag.js or data-layer code, key events, consent mode, UTM conventions, and a verification pass. Use when someone says "set up GA4", "add conversion tracking", "track this form or button", "write a tracking plan", "GTM data layer", "UTM parameters", "why are my events missing or counted twice", or "audit our analytics setup".
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Google API integration for blog performance: PageSpeed Insights, CrUX Core Web Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity analysis for E-E-A-T, YouTube video search for embedding, and Google Ads Keyword Planner. Progressive feature availability based on credential tier (API key, OAuth/service account, GA4, Ads). Shares config with claude-seo at ~/.config/claude-seo/google-api.json. Use when user says "google data", "page speed", "core web vitals", "search console", "indexation", "GA4", "keyword research", "nlp entities", "blog performance", "youtube search", "google api setup".
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Query Google Analytics 4 (GA4) data via the Analytics Data API. Use when you need to pull website analytics like top pages, traffic sources, user counts, sessions, conversions, or any GA4 metrics/dimensions. Supports custom date ranges and filtering.
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Set up, audit, verify, or fix website conversion tracking. Use when the conversion is a form submission, booked meeting, chat, phone call, signup, or purchase; when conversions must reach Google Ads, Meta, GA4, LinkedIn, TikTok, or Microsoft Ads; when the work involves GTM tags and dataLayer events, pixels, the Conversions API (CAPI), Enhanced Conversions, server-side tagging, or gclid and fbclid capture; or when the user reports conversion problems like "conversions stopped", "double counting", "spend but no conversions", "GA4 and Google Ads don't match", or an Unverified or Inactive status. Covers lead gen and ecommerce. Always fire on confirmed success, never the submit click; verify a test conversion arrives; diagnose before changing anything; offer free and native paths alongside paid ones and disclose partner tools. For tracking plans and UTMs, see analytics. For attribution models, see attribution. For campaigns and bidding, see ads. For CRM lead-stage design, see revops.
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Assess how marketing channels contribute to conversions and revenue. Compare attribution models, which assign credit to customer interactions, reconcile conflicting reports, and design first-party tracking that connects browsing history to bookings or purchases.
Design and audit analytics tracking so recorded actions support business decisions. Define events and conversions, investigate duplicate or missing records, and document tracking rules, traffic sources, consent checks, and validation steps.
Analyze Google Analytics traffic, visitor engagement, and conversions, such as purchases or goal completions. Compare periods, identify strong and weak pages or traffic sources, and receive prioritized recommendations with implementation guidance.
Generate consistent UTM parameters, GA4 event naming, and conversion tracking specs following taxonomy best practices. Use when describing campaign structure, requesting UTM links, needing GA4 event names, or wanting to standardize tracking nomenclature across marketing channels. Platform: Google and Meta.
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Analyze connected Google Analytics 4 traffic, acquisition, engagement, landing pages, ecommerce, events, and conversions, and safely manage supported GA4 key events or custom dimensions through NotFair MCP. Use for GA4, Google Analytics, traffic or conversion drops, channel attribution, realtime activity, report requests, measurement configuration, or Analytics MCP setup.
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Use when platform-reported conversions disagree with GA4/ecommerce, when you suspect Meta and Google are double-counting the same sales, or for a standing (monthly) reconciliation workbook that de-dups stacked credit against an order-ID truth set, normalizes attribution windows and currency, compares attribution models, and reads incrementality from a geo/holdout test. Not for the point-in-time R2 veto or RQS gate — use ad-account-auditor; not for the ROI/ROAS ratio math itself — use roi-calculator; not for organic dark-social share attribution or GA4 direct-traffic decomposition — use dark-social-attributor. 付费广告归因对账/去重/增量
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Google SEO APIs: Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, and GA4 organic traffic. Provides real Google field data for Core Web Vitals, indexation status, search performance, and organic traffic trends. Use when user says "search console", "GSC", "PageSpeed", "CrUX", "field data", "indexing API", "GA4 organic", "URL inspection", "google api setup", "real CWV data", "impressions", "clicks", "CTR", "position data", "LCP", "INP", "CLS", "FCP", "TTFB", or "Lighthouse scores".
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