Audit how advertising platforms, GA4, and app measurement tools assign credit for conversions. Compare event definitions, reporting windows, and duplicate handling to explain discrepancies and produce an evidence-based measurement improvement plan.
Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation. Use for attribution audit, attribution models, conversion windows, requests to add or total Meta and Google conversions, incompatible reporting-window aggregation, GA4 attribution, MMP review, AppsFlyer, Adjust, Branch, Singular, or cross-platform discrepancies.
Review the instructions the agent will receive before you install.
ads contract and normalized account snapshots.Do not assume one platform is ground truth, add incompatible reports together, or recommend an attribution model without the operator's decision context.
Reject aggregation until the sources share, or are explicitly normalized to, the same conversion event and value definition, attribution window, click/view scope, counting method, deduplication identity, timezone, currency, attribution model, and modeled-data treatment. Until then, report the values side by side with their definitions; do not compute a total.
Example: Meta seven-day conversions and Google thirty-day conversions are incompatible. Refuse to add them, reconcile windows and definitions first, and only aggregate a newly comparable dataset.
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Coordinate paid advertising work across twelve platforms, from account audits and budget planning to creative briefs, experiments, monitoring, and reports. Ground recommendations in evidence and execute account changes only when explicit approval and required safeguards are in place.
Review Amazon Ads campaigns, targeting, search terms, product readiness, budgets, and advertising cost ratios. Get prioritized recommendations tied to supporting evidence, with missing data and uncertainty clearly identified.
Audit Apple Ads measurement, campaign structure, keywords, placements, bids, and budgets. Organize evidence, identify gaps and conflicting data, and produce prioritized recommendations while keeping proposed account changes in draft form.
Audit advertising accounts across twelve platforms using account data and documented sources. Identify measurement, budget, creative, and policy issues, then produce prioritized actions with evidence coverage, confidence, and missing information clearly recorded.
Plan advertising budget allocation, bidding, and spending pace using goals, financial constraints, and evidence about additional spending returns. Compare options and produce a plan with amounts, timing, owners, success measures, and triggers for reversing changes.
Research competitors’ public ads, messages, creative formats, and landing pages using official ad libraries and permitted sources. Separate observations from estimates, then identify evidence-backed opportunities, risks, and experiments for paid advertising.