Plan advertising budget allocation, bidding, and spending pace using goals, financial constraints, and evidence about additional spending returns. Compare options and produce a plan with amounts, timing, owners, success measures, and triggers for reversing changes.
Plan and review paid-media budgets, bidding, pacing, marginal return, targets, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, ROAS target, or investment tradeoffs. Use ads-math for calculations and forecasts.
Review the instructions the agent will receive before you install.
Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed percentage scaling are optional heuristics, never universal authorization.
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Coordinate paid advertising work across twelve platforms, from account audits and budget planning to creative briefs, experiments, monitoring, and reports. Ground recommendations in evidence and execute account changes only when explicit approval and required safeguards are in place.
Review Amazon Ads campaigns, targeting, search terms, product readiness, budgets, and advertising cost ratios. Get prioritized recommendations tied to supporting evidence, with missing data and uncertainty clearly identified.
Audit Apple Ads measurement, campaign structure, keywords, placements, bids, and budgets. Organize evidence, identify gaps and conflicting data, and produce prioritized recommendations while keeping proposed account changes in draft form.
Audit how advertising platforms, GA4, and app measurement tools assign credit for conversions. Compare event definitions, reporting windows, and duplicate handling to explain discrepancies and produce an evidence-based measurement improvement plan.
Audit advertising accounts across twelve platforms using account data and documented sources. Identify measurement, budget, creative, and policy issues, then produce prioritized actions with evidence coverage, confidence, and missing information clearly recorded.
Research competitors’ public ads, messages, creative formats, and landing pages using official ad libraries and permitted sources. Separate observations from estimates, then identify evidence-backed opportunities, risks, and experiments for paid advertising.