13 skills · sorted by relevance
Audit Facebook and Instagram advertising accounts and set up the business context for their management. Use it to review overall account health, consider what needs fixing, or begin using NotFair Meta.
Manage Facebook and Instagram advertising performance, budgets, and campaign settings. Review return on ad spend, impression costs, repeated exposure, overlapping audiences, and signs that people are becoming tired of the same ads.
Develop evidence-based creative briefs, copy angles, and testable asset concepts for Facebook and Instagram ads. Use it to plan new campaigns, refresh existing creative, or outline UGC concepts—ideas for content presented as user-created posts.
Build Meta/Instagram ad campaigns with audience targeting, ad copy, and creative specs
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Create ad copy and campaigns for Facebook and Instagram, review advertising spend and delivery results, and manage catalogs and product feeds. The skill also checks advertising policy questions through a dedicated policy tool.
Audit Facebook and Instagram advertising data for repeated-ad fatigue, overlapping audiences, campaign structure, and conversion tracking issues. Receive an account health summary, prioritized recommendations, and opportunities to increase budgets where performance supports expansion.
Diagnose Meta Ads campaign performance and account gaps using Meta's actual system mechanics — including customer-journey coverage, Breakdown Effect, Learning Phase, Auction Overlap, Pacing, and Creative Fatigue. Use for performance diagnosis, account audits, full-funnel or TOF/MOF/BOF gap analysis, deciding what to test or create next, and producing novice-friendly recommendations without forcing every campaign or ad into a funnel stage.
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When the user wants to plan paid ads strategy, allocate ad budget, or choose paid channels. Also use when the user mentions "paid ads," "paid media," "PPC," "SEM," "web ads," "app ads," "TV ads," "CTV," "OOH," "banner ads," "ad network," "ad alliance," "Taaft ads," "Shopify App Store ads," "Google Ads," "Meta Ads," "PMF testing," "PMF validation," "test product-market fit with ads," "ad spend," "ad budget," "ROAS," "paid acquisition," "Quality Score," or "ad-to-page alignment." For Google Ads execution, use google-ads. For Meta Ads execution, use meta-ads. For landing page alignment, use landing-page-generator.
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When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.
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Plan, build, and optimize Meta advertising campaigns on Facebook and Instagram — campaign structure, audience targeting (core, custom, lookalike), creative formats, pixel setup, retargeting strategy, budget scaling, and ROAS optimization. Use when the user says "Meta ads", "Facebook ads", "Instagram ads", "Facebook advertising", "Meta advertising", "Meta campaigns", "Facebook campaign", "Instagram campaign", "Meta ad strategy", "ROAS", "Meta pixel", "Facebook pixel", "lookalike audiences", "Meta retargeting", "scaling Meta ads", "Facebook ad account", "Meta ads manager", "Facebook ads not working", or wants to run or improve paid social advertising on Facebook or Instagram.
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Optimize paid advertising campaigns across Google Ads, Meta, TikTok, LinkedIn, and other platforms. Use when tasks involve bid optimization, audience targeting, creative testing, ROAS improvement, attribution modeling, budget allocation, campaign structure, retargeting strategies, lookalike audiences, or reducing customer acquisition cost. Covers multi-platform campaign management and creative performance analysis.
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Adspirer — AI-powered advertising and performance marketing agent. Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok Ads via natural language. 100+ tools for paid media campaign creation, live performance analysis, PPC keyword research with real CPC data, budget optimization, ad creative management, and cross-platform reporting. Create Search, PMax, display, image, video, and carousel campaigns. Analyze wasted ad spend, research keywords, optimize bids and ROAS, automate monitoring, and track CPA across channels. Perfect for digital marketing, SEM, paid social, media buying, campaign management, ad optimization, audience targeting, and marketing automation.
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Monitor competitor ads across Meta, Google, and LinkedIn with strategic analysis
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