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mk-209

高互動低成交貼文診斷。用於需要互動與商業任務的落差的工作;依本項方法處理已指定資料並核對交付

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backtrue/thinkwithblack-skill249 stars(GitHub 249 + cccskills 0)

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Files included (3)

  • SKILL.md2.0 KB
  • assets/check-context.py14.6 KB
  • assets/context-contract.json8.6 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

MK-209|高互動低成交貼文診斷

一般對話請上傳 packs/mk-209.md,其中已包含共用規則、本文及必要參考

工作目的

這個技能交付:互動與商業任務的落差

歷史成功只支持候選與假說,不能把內容共同元素寫成已證實致勝原因

必要資料

請提供:貼文 ID、跨受眾成效、素材及種子名單品質

方法步驟

  1. 高互動但低成交時,不直接判定為 Hero Post
  2. 檢查 CTR 是否高、ATC/Purchase 是否跟上,以及頁面承接/受眾任務是否一致
  3. 若只帶互動不帶商業結果,可保留作互動/教育資產,但不當成轉換主力

計算與判讀

按貼文 ID 彙總並區分投放情境;高互動或高 ROAS 單一指標不足以保證可放大

固定交付欄位

順序欄位填寫方式
1Post ID原始證據、方法中間結果或明確未知;不得補造
2來源與期間原始證據、方法中間結果或明確未知;不得補造
3四面向表現原始證據、方法中間結果或明確未知;不得補造
4樣本限制原始證據、方法中間結果或明確未知;不得補造
5適合用途原始證據、方法中間結果或明確未知;不得補造
6保留元素原始證據、方法中間結果或明確未知;不得補造
7測試安排原始證據、方法中間結果或明確未知;不得補造
8不採用原因原始證據、方法中間結果或明確未知;不得補造

方法來源

原始檔:Meta廣告學程 103 如何有效放大成效

定位:Hero

來源基礎:講義拆分

原始網址:https://docs.google.com/presentation/d/1LoV6FtBtLBi4MRoWgygvmEhgq7FwirK0Ik2_PJP6_8k/edit

母表保留的原來源摘錄:

而這些廣告也正是 Hero Post 的概念

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