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b2b-buyer-persona

买家画像与角色分层 — 按决策角色(采购/技术/老板)定制价值主张和沟通策略

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chefroger/smart-trade-ai95 stars(GitHub 95 + cccskills 0)
Works withLinkedIn

Run score Not tested

See how to install

Files included (9)

  • SKILL.md4.9 KB
  • assets/.gitkeep0 B
  • assets/README.md223 B
  • examples/.gitkeep0 B
  • examples/README.md245 B
  • references/.gitkeep0 B
  • references/README.md262 B
  • scripts/.gitkeep0 B
  • scripts/README.md304 B

SKILL.md (original)

Review the instructions the agent will receive before you install.

B2B Buyer Persona & Role-Based Messaging

概述

分析 B2B 采购决策结构中的不同角色(采购经理、技术工程师、高层决策者),为每个角色定制价值主张、沟通策略和开发信,最大化转化率。

输入

  • 产品信息(名称、规格、优势)
  • 目标客户类型
  • 目标市场/国家
  • 客单价(可选)

输出

  • 3 个决策角色的结构化分析
  • 按角色的 FAB 价值主张
  • 按角色的沟通策略
  • 触达顺序路线图

FAB 方法论

Feature(功能)→ Advantage(优势)→ Benefit(利益)

同一 Feature 对不同角色翻译为不同的 Benefit:

  • 采购经理:成本节约、交期稳定、风险低
  • 技术工程师:性能参数、认证合规、可集成性
  • 高层决策者:ROI、市场份额、竞争力

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