When the user wants to create, optimize, or audit e-commerce category pages or listing pages. Also use when the user mentions "category page," "product category," "faceted navigation," "filter URLs," "e-commerce listing," "category SEO," "category structure," "product filters," or "listing page." For programmatic SEO at scale, use programmatic-seo.
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Guides e-commerce category page structure, content, and SEO optimization. Category pages organize products by attributes and drive 3x more organic revenue than product pages by ranking for broad, high-volume keywords.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product catalog and site structure.
Identify:
| Principle | Practice |
|---|---|
| Logical grouping | General -> specific (e.g., Furniture -> Bedroom furniture -> Beds) |
| User search intent | Match how users search (e.g., "bedroom furniture" vs "furniture") |
| Crawl depth | <=4 clicks from homepage; shorter paths improve indexing |
| Long-tail categories | Niche categories convert better (36% vs 11.5% for broad) |
example.com/shoes/sneakers, example.com/shoes/outdoor-shoes/category/ prefixFilters create many URL combinations (size + color + price). Manage to avoid duplicate content and crawl waste:
| Strategy | Use |
|---|---|
| Canonical | Point all faceted URLs to base category URL |
| robots.txt | Block faceted URLs from indexing if needed |
| nofollow | Add to internal links to faceted URLs |
| JavaScript | Keep filters client-side; single URL for category |
| Element | Practice |
|---|---|
| H1 | One per page; primary keyword; clear purpose |
| Title tag | 50-60 chars; keyword; compelling for CTR |
| Meta description | 150-160 chars; value props (free shipping, returns) |
| Schema | ItemList, Product; AggregateRating if reviews; FAQ if applicable |
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When the user wants to create, optimize, or audit 404 error pages. Also use when the user mentions "404 page," "404 error," "error page," "page not found," "broken link page," "404 design," "custom 404," "404 redirect," "404 page UX," or "404 recovery." For sitewide page planning, use website-structure.
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When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
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When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
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When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
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When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
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When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
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