When the user wants to plan or implement localization strategy for multilingual and global growth. Also use when the user mentions "localization," "multilingual," "i18n," "global expansion," "market entry," "localization strategy," "hreflang," "multi-language SEO," or "international SEO." For translation workflow, glossary, and style guide, use translation.
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Guides localization strategy for AI/SaaS products expanding into global markets. Covers i18n implementation, translation, pricing, and marketing adaptation--not just text translation.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, target markets, and brand.
Identify:
Localization includes:
Choose one; be consistent:
| Option | Example | Pros / Cons |
|---|---|---|
| Subdirectories | /en/, /de/, /zh/ | Recommended; maintains domain authority |
| Subdomains | de.example.com | Separate hosting; less authority transfer |
| ccTLD | example.de | Strongest geo signal; costly |
/ for English); prefix for others (/zh/, /de/).en, en-US, zh-CN, pt-BR). Same language, different country (e.g. de-DE vs de-AT) needs ≥20% content difference for Google to differentiate.inLanguage), and sitemap all locale-aware.| Issue | Solution |
|---|---|
| Route conflict | generateStaticParams(); validate locale |
| Auto redirect | localeDetection: false |
| Middleware | Apply only to prefixed paths (e.g. /zh) |
| URL duplication | Manual switcher; getLocalizedHref() |
<a> not <button>; links in initial HTML.| Market | Tool |
|---|---|
| Russia | Yandex Wordstat |
| Korea | Naver DataLab |
| Global | Google Keyword Planner, SEO tools |
Consider: Cultural expressions, search habits, competition, long-tail in small markets.
| Strategy | Use |
|---|---|
| True localization | Adjust price by purchasing power |
| Cosmetic | Display currency only; same price |
| Tools | Parity Deals, Chargebee |
generateMetadata() with alternates (hreflang) per page.inLanguage and translated fields.lang attribute on <html>; UTF-8 encoding.{code}.json dictionary.locale and alternateLocale.No reviews yet. Tell others what you thought.
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When the user wants to create, optimize, or audit 404 error pages. Also use when the user mentions "404 page," "404 error," "error page," "page not found," "broken link page," "404 design," "custom 404," "404 redirect," "404 page UX," or "404 recovery." For sitewide page planning, use website-structure.
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When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
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When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
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When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
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When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
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When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
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