When the user wants to optimize the title tag, page title, or SERP title. Also use when the user mentions "title tag," "meta title," "page title," "SEO title," "SERP title," "browser tab title," "title optimization," "headline for search," "title too long," "title tag length," "duplicate title tags," or "optimize title for CTR." For meta description, use meta-description. For structured data, use schema-markup.
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Guides optimization of the HTML title tag for search engines and SERP display.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Google truncates by pixel width (~580–600px desktop), not character count. Character limits are approximate—CJK chars are wider (~2× Latin), so fewer fit in the same pixels.
| Script / Language | Title (chars) | Notes |
|---|---|---|
| Latin (English, Spanish, French, etc.) | 50–60 | ~55 recommended |
| CJK (Chinese, Japanese, Korean) | 25–35 | Full-width chars; 25–30 desktop; 20–28 mobile; use pixel checker when available |
| Cyrillic (Russian, etc.) | 50–55 | Slightly wider than Latin |
| Arabic, Hebrew | 30–40 | RTL; variable width |
Pixel tools: Use a pixel-accurate checker for CJK—font and locale affect display.
Multilingual: Use locale-specific limits; don't translate then truncate. See localization-strategy, translation.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for brand voice and target keywords.
Identify:
| Item | Guideline |
|---|---|
| Length | Per language (see table above); Google truncates beyond ~600px |
| Front-load | Main phrase first; branding at end |
| Keyword | Include primary keyword near the start |
| Unique | One unique title per page |
| Clarity | Match search intent; avoid keyword stuffing |
| Engagement | Numbers, power words, questions can boost CTR ~36% |
| H1 alignment | H1 should align with title; Google may rewrite titles if they mismatch content or intent |
Example: Bad: "SEO Tips for Small Business" → Better: "11 SEO Tips That Actually Work (2026)"
For pages with low CTR despite good position, use google-search-console to identify opportunities. Compare actual CTR vs expected by position; optimize title for pages with CTR gap.
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When the user wants to create, optimize, or audit 404 error pages. Also use when the user mentions "404 page," "404 error," "error page," "page not found," "broken link page," "404 design," "custom 404," "404 redirect," "404 page UX," or "404 recovery." For sitewide page planning, use website-structure.
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When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
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When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
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When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
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When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
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When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
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