Animation as communication. Feedback, orientation, emphasis, delight. If motion doesn't serve one of these four purposes, it shouldn't exist. Use when evaluating animation quality, designing transitions, or deciding whether motion adds or subtracts.
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Animation serves four purposes. If it doesn't serve one of them, remove it.
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Notice what's deliberately missing from a design. Restraint is a taste signal. Use when studying minimalist products, evaluating design maturity, or understanding the power of removal.
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Explain the same design observation to a designer, a developer, and a non-technical stakeholder. Same insight, three languages. Use when working cross-functionally or presenting design decisions to mixed audiences.
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Palette roles, restraint, semantic consistency, and when fewer colors means better design. Use when building color palettes, evaluating color usage, or diagnosing color-related design problems.
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Understand the constraints a design was built under and evaluate quality within that context. Use when reviewing work that had limited time, budget, or team size, or when assessing whether constraints were handled well.
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Structured exposure habits for building taste through relentless, intentional consumption. Not passive scrolling. Active intake across design, architecture, film, music, food, and culture. Use when building a taste practice, advising on professional development, or diagnosing why someone's design range feels narrow.
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Consistent radii, pixel-perfect alignment, state coverage, and the details that signal design quality. Use when polishing designs, auditing quality, or evaluating whether a design is ready to ship.
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