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type-selection

Choose typefaces based on voice and context, not trends. Use when selecting fonts for a project, evaluating type choices, or understanding what a typeface communicates before anyone reads a word.

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Type Selection

Every typeface carries cultural and emotional information. Choose based on what it says, not what's popular.

How to use

  • /type-selection Apply type selection constraints to this conversation.

Constraints

Selection Criteria

  • MUST choose based on the product's voice, not current trends
  • MUST evaluate how the typeface performs at the sizes it will actually be used (body, UI labels, headlines)
  • MUST consider the full character set needed (language support, special characters, numerals)
  • NEVER choose a typeface because it's trending without evaluating fit
  • SHOULD limit to 1-2 typefaces. If you can't explain why you need two, use one.

What Typefaces Communicate

  • Geometric sans (Inter, Circular, Futura): precision, modernity, tech-forward. The default means using one says nothing. How you USE it does.
  • Humanist sans (Source Sans, Lato): warmth, approachability, readability
  • Neo-grotesque (Helvetica, Suisse): neutrality, professionalism, institutional
  • Serif (Georgia, Freight): authority, editorial quality, timelessness
  • Monospace (JetBrains Mono, Berkeley Mono): technical credibility, precision
  • Display/Variable (Clash, Cabinet): personality, distinctiveness. Only work when the system supports them.

Pairing Rules

  • MUST create clear contrast when pairing: scale, style, or weight contrast
  • One typeface used well beats two typefaces used carelessly
  • NEVER pair two medium-weight faces. Push the difference.

Anti-Patterns

  • Choosing a typeface because a product you admire uses it (context matters)
  • Using decorative typefaces for body text
  • Picking from "trending fonts" lists without evaluating fit

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