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Lead Qualifier — score an inbound → call or skip

Qualify an inbound lead — "is this lead worth my time", "qualify this lead", "should I take this client". Applies MEDDIC and SPIN scoring and returns a verdict with reasoning.

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Lead Qualifier

Does: scores an inbound message on budget, fit, and intent, then tells you call or skip. Solves: wasting hours on people who were never going to pay. Triggers on: "is this lead worth my time" + the message

How Maxim does this (standalone — no CRM scaffolding required)

Lifts the MEDDIC/SPIN qualification logic out of the CEO-automation sales catalog into a one-shot skill: paste the inbound, get a verdict. Scores Budget · Fit · Intent · Effort and returns call / nurture / skip with the reasoning and the single best next question to ask them.

Behavioral overlay

  • Frameworks (cited per ADR-007): MEDDIC (Metrics·Economic-buyer·Decision-criteria·Decision-process·Pain·Champion) · BANT (Budget·Authority·Need·Timeline) · Prospect Theory (weigh the downside of a bad-fit client, not just upside).
  • No-fabrication: it scores only on what the message reveals; unknowns are flagged as "ask," not guessed.
  • Confidence tag (ADR-010) on the verdict.

Output

Score (Budget/Fit/Intent/Effort) · verdict (call / nurture / skip) · the reasoning · the one qualifying question to send back.

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