Growth marketing and go-to-market — campaign, GTM, brand awareness, conversion, growth hacking, user acquisition, funnel, social media strategy. The CMO office's full-funnel growth domain.
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Office: CMO | Lead: content-strategist Sub-skills: 17 | Frameworks: AARRR Pirate Metrics, Growth Loops, AIDA, Cialdini, PAS, StoryBrand, Obviously Awesome, Hook Model, JTBD Hub file: MARKETING-CONTEXT.md (read by all sub-skills before executing)
The CMO's growth marketing domain -- covering campaign execution, GTM strategy, channel-specific social media strategy, and full-funnel growth. This skill orchestrates channel specialists (Instagram, TikTok, Twitter/X, Reddit), growth experimentation, app store optimization, and content creation. Maxim applies behavioral science to every campaign output -- persuasion triggers, conversion psychology, and social proof frameworks -- ensuring marketing drives measurable behavior change.
| Task Signal | Routes To | SKILL.md Path |
|---|---|---|
| app store listing, ASO, app rankings, keyword optimization | app-store-optimizer | app-store-optimizer/SKILL.md |
| content creation, copywriting, blog, newsletter | content-creator | content-creator/SKILL.md |
| user acquisition, viral growth, growth experiments, referral loops | growth-hacker | growth-hacker/SKILL.md |
| Instagram strategy, reels, stories, visual-first content | instagram-curator | instagram-curator/SKILL.md |
| Reddit engagement, subreddit authority, AMA strategy, community-native | reddit-community-builder | reddit-community-builder/SKILL.md |
| TikTok strategy, short-form video, trend participation, creator campaigns | tiktok-strategist | tiktok-strategist/SKILL.md |
| Twitter/X engagement, thought leadership, real-time, thread strategy | twitter-engager | twitter-engager/SKILL.md |
| conversion, CRO, landing page optimization, signup flow, A/B test | cro | cro/SKILL.md |
| headline, copy, tagline, CTA, messaging, AIDA, PAS, StoryBrand | copywriting | copywriting/SKILL.md |
| email campaign, drip sequence, onboarding email, retention email, nurture | email-sequences | email-sequences/SKILL.md |
| positioning, messaging, value proposition, competitive positioning, differentiation | positioning | positioning/SKILL.md |
| growth, retention, churn, activation, engagement, user lifecycle | growth-retention | growth-retention/SKILL.md |
| paid ads, Google Ads, Facebook Ads, attribution, analytics, tracking, ROAS | paid-measurement | paid-measurement/SKILL.md |
| sales enablement, go-to-market, launch strategy, sales deck, outbound | sales-gtm | sales-gtm/SKILL.md |
| content strategy, editorial calendar, content pillars, topic clusters, thought leadership | content-strategy | content-strategy/SKILL.md |
| customer research, user interviews, survey, NPS, feedback analysis, voice of customer | customer-research | customer-research/SKILL.md |
| referral program, advocacy, word of mouth, viral loop, ambassador | referral-program | referral-program/SKILL.md |
This domain activates when:
/mxm-cmolocalization-specialist outputs touching Bill 96 or language law auto-loop compliance skill (CSO auto-loop rule).All marketing sub-skills read MARKETING-CONTEXT.md before executing. This foundation file contains the project's product definition, ICP, positioning, brand voice, pricing, active campaigns, and funnel stages. Fill it in per-project to ensure consistent, contextual marketing outputs across all 17 sub-skills.
shared-resources/funnel-frameworks.md -- Quick reference of all funnel frameworks (AARRR, AIDA, Flywheel, Hook Model, RACE, STP, Bow-Tie)shared-resources/pricing-models.md -- Quick reference of pricing strategies (value-based, usage-based, freemium, tiered, per-seat, flat-rate)Copyright (c) 2026 iSystematic Inc. Maxim product. BSL 1.1.
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AI video and image prompt engineering — video generation, image generation, product video, social media video, cinematic direction, animation, Seedance, Higgsfield, GPT-Image-2. Applies 15 Maxim-authored cinematic styles and the atomic prompt schema.
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Apply a named behavioral science framework to any task — persuasion, nudge design, habit formation, conversion, influence, negotiation, cognitive bias, choice architecture, decision framing. The framework backbone every other Maxim skill loops into for psychological validation.
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Founder and CEO automation — morning standup, overnight cycle, burn rate, runway, pipeline review, investor and fundraising prep, executive summary, daily digest. Operates on the .mxm-executive-summary context.
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Tear down a company on request — "do a teardown of", "break down this company", "analyze this competitor's business". Fixed-template output: business model, how they make money, positioning, and where they are exposed.
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Track what a competitor actually shipped — "watch this competitor", "track what they ship", "what changed at". Compares against the last snapshot and reports only real moves: launches, pricing changes, positioning shifts.
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Regulatory review across 14 frameworks — compliance review, privacy impact assessment, regulatory gap analysis, data subject rights, consent mechanisms, audit trail, AI ethics review, data flow mapping. Covers GDPR, PIPEDA, HIPAA, PCI-DSS, SOC2, UAE-PDPL, EU AI Act and more.
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