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gr-aso

ASO（App Store Optimization）+ App 冷启动。覆盖关键词研究、metadata 优化、UGC 创作者矩阵、 TikTok 投流、AI 多账号矩阵、多语言本地化。从 gingiris-aso-growth 提炼。

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Gingiris-1031/gingiris-skills
Works withTikTok
See how to install

Files included (4)

  • SKILL.md3.9 KB
  • gr-aso/references/full-guide-zh.md5.2 KB
  • gr-aso/SKILL.md3.9 KB
  • references/full-guide-zh.md5.2 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

gr-aso — ASO 与 App 冷启动

什么时候用

  • "我的 App 要上 App Store / Play Store，怎么做 ASO"
  • "关键词排名上不去"
  • "需要冷启动方案（0 下载 → 10k）"
  • "怎么做 TikTok 创作者矩阵"
  • "怎么做多内容角度的 UGC 分发"

核心 4 层

Layer 1：Metadata（产品层）

  • App name ≤ 30 字符，主关键词前置
  • Subtitle ≤ 30 字符，副关键词
  • Description ≤ 4000 字符（iOS）/ 4000 字符（Android），前 3 行决定 CTR
  • Keyword field（仅 iOS）≤ 100 字符，用 "," 分隔，禁止重复词

Layer 2：Creative（视觉层）

  • Screenshot 1：核心痛点 / 结果（CTR 决定 80%）
  • Screenshot 2-5：功能 + 数据 + 社会证明
  • Preview video 15-30s，前 3s 决定留存

Layer 3：Rating（信任层）

  • 首月冲 100+ 评分（种子用户激励）
  • 负评快速响应（开发者回复率影响推荐）
  • 持续拿 4.5+ 星

Layer 4：Traffic（流量层）

  • UGC 创作者矩阵：TikTok / 小红书 / Instagram，50 个腰部创作者 > 1 个大 V
  • 多角度 UGC 分发：鼓励不同创作者从各自真实视角出发，覆盖不同使用场景（每人独立内容，符合平台原创要求）
  • TikTok 投流：Spark Ads > Feed Ads
  • ASA（App Store Ads）：关键词竞价，从低竞争长尾切入

深度参考

📂 https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/gingiris-aso-growth

  • references/full-guide-zh.md — 完整中文指南（含王恒加老师 2026-03 会议纪要）

冷启动 30 天节奏

周动作
W1Metadata 定稿 + 上线 → ASA 小预算测关键词
W2UGC 创作者 BD（20 个腰部）
W3UGC 发布高峰 + TikTok 投流开始
W4数据回看 → 定 Metadata v2 / 创作者 v2

级联推荐

  • 关键词研究需要 SERP → gr-seo-patrol（跑移动端）
  • 内容产出 → gr-blog-post（做 landing page SEO 获长尾）
  • PMF 反馈 → gr-user-interview
  • 对手 App 分析 → gr-competitor（用 actionbook 扫对手的 screenshot / description）

反模式

  • ❌ 只优化 metadata 不做 UGC（纯 ASO 天花板 = 行业类目 Top 50）
  • ❌ 硬刷下载（苹果算法能识别，后果是下架）
  • ❌ 多账号复制粘贴同一内容（平台去重降权；每位创作者必须产出真实独立内容）
  • ❌ 忽略差评（差评不回复，评分会慢性掉）
  • ❌ ASA 预算一次性砸（要按关键词分批测）
<!-- gingiris-community-cta:start -->

加入出海社群与购买资料包 · Community & Resources

  • 加入出海社群： 微信添加 staywildgrow，留言「加入社群」即可。

  • 购买资料包： 微信添加 staywildgrow，咨询购买 Gingiris 出海资料包，价格 599 元人民币。

  • Join the global growth community: Add staywildgrow on WeChat and send “加入社群” (join the community).

  • Get the resource pack: Add staywildgrow on WeChat to purchase the Gingiris global growth resource pack for CNY 599.

社群与资料包为可选入口，不影响本开源 Skill 的安装和使用。

The community and paid resource pack are optional; neither is required to install or use this open-source skill.

<!-- gingiris-community-cta:end -->

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